1) The document summarizes a market research project on coffee consumption in India. It examines consumers' coffee consumption patterns, preferences for brand, type, and importance of coffee.
2) A survey of 60 people using online and offline methods found that young people aged 25 and below consume 42% of coffee, with a majority consuming coffee often in the late afternoon or morning. Hot and cold coffee are both popular but preferences vary by season.
3) Nescafe is the most popular brand, followed by Bru and TATA. People are willing to spend on coffee and prefer medium strength blends. The findings suggest opportunities for organic coffee, more availability of TATA coffee, and economical options from Davidoff
Nescafé is a brand of instant coffee made by Nestlé.
It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
TASTE
PREFERENCES
PRICE
ADVERTISEMENT
INNOVATION
QUALITY
INCOME
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
Nescafé is a brand of instant coffee made by Nestlé.
It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
TASTE
PREFERENCES
PRICE
ADVERTISEMENT
INNOVATION
QUALITY
INCOME
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
At the 117th Session of the International Coffee Council, the Head of Operations gave a presentation on the on the current coffee market outlook. Learn more at www.ico.org
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
This slide is the solution to the Starbucks Case. The case is available in Google Docs. the solutions are well discussed , in case you have doubts check in the footnotes.
At the 117th Session of the International Coffee Council, the Head of Operations gave a presentation on the on the current coffee market outlook. Learn more at www.ico.org
This caffeine fuelled quest reviews the multitude of ways in which coffee shops are delivering great customer experience, and how these insights might inform new retail customer experiences.
This forms part of our program of CX insights leading up to the Retail Design Expo 2016, to find out more visit www.greenroomdesign.com/blog/cx-important-retail/
A proper plan is written here with required description of each step for the help of students in beginning the writing process of their final project known as dissertation.
SIP report-amul(gcmmf) beat restructuring of distribution network channelParas Adesara
Amul Report on Beat Restructuring of Distribution Network Channel. Report work is the part of Summer Internship Project. The SIP work was given by Amul-GCMMF Ahmedabad head office, situated at Kankariya. SIP was the part of two year full time MBA study, conducted by Amrut Mody School of Management, Ahmedabad University. The Summer Internship Project was successfully done by Paras Adesara at Ahmedabad University. This PDF will help other students to understand the Supply Chain Management of the AMUL-GCMMF. We, the group of two students, have done this summer internship at the outskirt areas of Ahmedabad in April-June, 2014. Hope you will find this usefull.
World: Coffee (Decaffeinated and Roasted) – Market Report. Analysis and Forec...IndexBox Marketing
IndexBox Marketing has just published its report: “World: Coffee (Decaffeinated and Roasted) – Market Report. Analysis and Forecast to 2020”. The report provides an in-depth analysis of the global decaffeinated and roasted coffee market. It presents the latest data of the market value, consumption, domestic production, exports and imports, price dynamics and food balance. The report shows the sales data, allowing you to identify the key drivers and restraints. You can find here a strategic analysis of key factors influencing the market. Forecasts illustrate how the market will be transformed in the medium term. Profiles of the leading producers are also included.
How online selling has changed marketing perspective including consumer perce...Bhavesh Bhansali
Research/ Dissertation on “How online selling has changed the marketing perspective including customer perception”
OR
"How online shopping changed customer perception"
Contents:
Introduction
Objective of the Study
Title of the Project
Objective of the Study
Scope of the Study
Review of Literature
Research Methodology
Research Design
Data collection methods/sources
Sampling plan
Data analysis and interpretations
Findings
Limitations of the Study
Recommendations and suggestions
Questionnaire sample
Bibliography
This plan was developed within a group of five NYU students during the 2013 fall semester. We elaborated a complete (integrated) marketing plan covering from the market analysis to the marketing tactics selected to reach ours business goals and objectives.
Presentation on "Customer perception towards fast food chains in India - A study on Mcdonalds, Dominos and Subway.
This was undertaken to find out what is the perception of a consumer before he chooses to have Fast Food in the Fast food giants.
A. Research background
Currently, soft drink market value in Thailand totally is THB 46,000 Million. The main segment is black drink with (THB 35,000 Million) and color drink is (THB 11,000 Million).
There are currently four leading brands in Thailand which are Coca Cola, Pepsi, estcola and Big cola.
Compression for Everyday Lifestsyle - Consuelo Bañon and Sybille Bald, INVISTALYCRAbrand
Building on the ‘look good, feel good’ concept and based on research from over 4,390 consumers in North & South America and Europe, INVISTA launched its new lifestyle compression offering - LYCRA® ENERGIZE™ powered by FUSION™ technology - designed to offer the consumer the extra benefits of all-day vitalising and energising support to empower them in their busy schedules.
Client: Snapple
• Worked with Columbia College Chicago, Snapple, and the NSAC to create an integrated 2017 holistic marketing campaign to grow Snapple Trademark (TM) volume in the United States.
• Aided in collecting and analyzing a nationally distributed survey that received over 1,000+ survey responses from both Heartland and Non-Heartland consumers alike.
• Lead the media planning team through the duration of the ideation to execution phases, while utilizing the $50MM budget thoughtfully and strategically.
2. Objectives and Methodology
Intent
• Understand Coffee Consumption trends in the
market.
• Consumers’ Coffee Consumption pattern.
Examine
• Consumers’ brand and coffee type preference.
• Importance of Coffee in consumers’ life.
Conduct
• Stratified Random Sampling method
• Online(30) and offline(30) means of survey, total
sample size of 60.
“Online means” include Google forms only:
https://www.google.co.in/forms/about/
3. Market Research Analysis
• Demographics:
Segment – 1
Young aged people (till the
age of 25) = 42%
Segment – 2
Mature people (26 and
above) = 58%
Female = 57%
Male = 43%
5. The great majority of 66.7% people lies in the late afternoon time period.
Minority (only 26.7%) of people prefer to take coffee at night time.
Winter season is the most preferred season by people to consume coffee.
6. • Coffee Preferences:
“It’s clear here that
there is no one who
dislikes hot coffee!!”
“Seems like people really
love cold coffee!!”
9. • Coffee Importance:
For majority of people Coffee
is somewhat important but
isn’t a great necessity to
them. A few of these people
consider coffee as extremely
important.
10. Observations and Findings
Frequency, place and timings of consuming coffee
- Great Majority consumes coffee once
everyday.
- Most preferred time is late afternoon &
morning time to some extent.
- Seg. 1 (Youngs) prefer to take coffee at
coffee shops and work places.
- Seg. 2 (Matures) prefer work places
and home to take coffee.
- Night shift people consume coffee at
night.
- People tend to spend on coffee very
casually .
Expensive coffee and style
preferred
Preference as per
standard and lifestyle.
11. Coffee preference as per season and type of coffee
Winter season is as the most preferred season.
*(Fact supported by extreme climate of Delhi)
Both, hot and cold coffee are preferred by
people but in differing value as per the season.
Cold coffee is slightly more preferred over hot
coffee as summers last longer than winters.
Strong to neutral strength
is most preferred
Nescafe is
people’s
favorite brand
People tend to
spend good
amount of
money on coffee
As per the taste, price, brand and type of coffee
