Axis Bank marketing strategy presentation submitted as part of group assignment on Marketing Strategy by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Axis Bank marketing strategy presentation submitted as part of group assignment on Marketing Strategy by our SMP09 group. Presentation submitted to Prof. Ramanuj Majumdar, IIMC Kolkata.
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Competitive Research and Analysis of Kotak Mahindra BankSumeet Nabajja
Visit my first group project. The project is about competitive research and analysis of Kotak Mahindra Bank along with it’s two major competitors HDFC Bank and Axis Bank.
The presentation speaks about:-
Background of each brand
SEO analysis
SEM analysis
Social Media Presence
Content publishing
Observation & Suggestions
A PROJECT REPORT ON LEVERAGING DIGITAL CHANNELS FOR ENHANCING CUSTOMER EXPERI...Vaibhav Dubey
The Project Report provides a deep knowledge about the ICICI Bank & its offerings & how it is leveraging digitization.
Also one will get to know about micromarket study.
Competitive Research and Analysis of Kotak Mahindra BankSumeet Nabajja
Visit my first group project. The project is about competitive research and analysis of Kotak Mahindra Bank along with it’s two major competitors HDFC Bank and Axis Bank.
The presentation speaks about:-
Background of each brand
SEO analysis
SEM analysis
Social Media Presence
Content publishing
Observation & Suggestions
A PROJECT REPORT ON LEVERAGING DIGITAL CHANNELS FOR ENHANCING CUSTOMER EXPERI...Vaibhav Dubey
The Project Report provides a deep knowledge about the ICICI Bank & its offerings & how it is leveraging digitization.
Also one will get to know about micromarket study.
Implementation of CRM in banking especially in cooperative banking dealing in developing economies. concept of CRM, process of CRM, types of CRM and with respect to types of CRM general recommendations to implement has proposed.
How is Big Data extending the life of the banking sector?NexSoftsys
Big data requirements are being met in the banking sector as it has become the main driver of innovation by implementing big data in banking and lengthening the life of the banking sector by other things like assessing the performance of employees.
This is a presentation in a meetup called "Business of Data Science". Data science is being leveraged extensively in the field of Banking and Financial Services and this presentation will give a brief and fundamental highlight to the evergreen field.
0601027 analysis of customer relationship managementSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
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Your VoC Programme is underperforming - and you know it WebinarFuturelab
The webinar to go with the whitepaper Your VoC Programme is underperforming and you know it - do something about it: https://www.linkedin.com/posts/stefankolle_your-voc-programme-is-underperforming-and-activity-6656138043298324480-t96j
Similar to PROJECT OF CRM IN BANKING SECTOR (ANIKET PANDEY) (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Table of Content
• INTRODUCTION
• KEY PERSONS
• CUSTOMER
RELATIONSHIP
MANGEMENT
• Purposes of
Customer
Relationship
Management
• RESEARCH
METHODOLOGY
• DATA ANALYSIS
• FINDINGS
• SUGGESTION
• CONCLUSION
3. INTRODUCTION
• Kotak Mahindra Bank is an Indian financial
service firm established in 1985. It was previously
known as Kotak Mahindra Finance Limited, a non-
banking financial company.
• In February 2003, Kotak Mahindra Finance Ltd,
the group's flagship company was given the
licence to carry on banking business by the
Reserve Bank of India (RBI).
• Kotak Mahindra Finance Ltd. is the first company
in the Indian banking history to convert to a bank.
• Today it has more than 363 branches, 20,000
employees and 10,000 crore in revenue.
4. KEY PERSONS
• Executive Vice Chairman & Managing Director
– Mr. Uday Kotak.
• Directors of the Bank - Mr. C. Jayaram and Mr.
Dipak Gupta
• The Chairman of board of Directors in the
company - Dr. Shankar Acharya
5. OBJECTIVES OF THE STUDY
• To analyze the CRM Practices in Kotak Mahindra
Bank.
• To analyze the pitfalls in the companies CRM
Practices.
• To analyze the effectiveness of Customer
Relationship programmes of the Bank.
6. CUSTOMER RELATIONSHIP
MANAGEMENT
“A strategy used to learn more about
customers' needs and behaviors in order to
develop stronger relationships with them”
In its broadest sense, means managing all the
interactions and business activities between a
company and its customers.
7. Purposes of Customer
Relationship Management
• Increases the efficiency of customer
interaction through all the communication
channels available.
• Provides an user-friendly atmosphere for
registering customer complaints.
• Provides a fast mechanism for handling
problems and complaints.
8. • RESEARCH METHOD - convenient sampling
method.
• Primary Data - Primary Data was collected
using the structured questionnaire.
• Secondary Data -Through internet, official
site of the Company, pamphlets ,brochures,
Journals & Magazine.
• Sample Size - Total 100 respondents were
selected as the sample size.
Research Methodology
9. Q-1) Does the Marketing Executive give you complete and
correct information related to Current and Saving Account
of Kotak Mahindra Bank?
Respondents
• Yes – 88%
• NO – 12%
DATA ANALYSIS
0
10
20
30
40
50
60
70
80
90
100
Yes No
10. Conti…..
Q-2) Do Kotak Mahindra Bank inform you about the changes
regarding the services or for any other thing which is
related to your benefit?
Respondents
• Yes – 80%
• NO – 20%
0
10
20
30
40
50
60
70
80
90
YES NO
11. Conti…..
Q-3) How much time was taken for solving your problem?
Respondents
• Immediately – 14%
• Same Day – 82%
• Next Day – 4%
• After Some Days – 0%
0
10
20
30
40
50
60
70
80
90
Immediately Same Day Next Day After Some
Days
12. Conti…..
Q-4) Do you feel that Kotak Mahindra Bank is been
able to maintain healthy customer relationship?
Respondents
• Yes – 80%
• NO – 20%
0
10
20
30
40
50
60
70
80
90
YES NO
13. From the research conducted it is evident that CRM is a
very important for bank because it is useful for maintain
healthy customer relation.
• Majority of the respondents say that Marketing Executive
of the bank gives complete and correct information related
to Current and Saving Account.
• Majority of the respondents say that Kotak Mahindra
bank’s information system is customer friendly.
• Most of the customers say that problems were resolved
same day.
• Maximum no. of the respondents feel that Kotak Mahindra
Bank is able to maintain healthy customer relationship.
FINDINGS
14. SUGGESTION
• Kotak Mahindra Bank must treat CRM as a
business strategy to become more customer-
centric.
• Customer strategy and business needs to be
flexible to what customers want.
• Kotak Mahindra Bank needs to understand the
benefits and importance of CRM.
15. CONCLUSION
• Kotak Mahindra Bank tries to identify
problems of customers and maintaining good
customer relations.
• Kotak Mahindra Bank is able to solve the
problems of customers.
• They also have to understand about their
competitors and understand the need of
Customers.