This document analyzes sales data from 2007 to identify peak sales periods and best-selling brands and items within different product categories like coffee, beer, candy, tobacco, and water. Key findings include that beer sales peak at 5PM and Budweiser and 12-packs of Bud Light sell best. Coffee sales are highest at 7AM. Candy sales increase in the afternoon. Tobacco sales peak at 5PM and Marlboro lights are the top-selling brand and product type. Water sells best in Virginia, particularly the city of Fredericksburg, and popular brands include Glaceau, Aquafina, and Gatorade.