3. Our Mini Elevator Pitch
We are developing an app which helps everyone get fit
with Zumba.
Our target audience is people who want to get fit, but
don't have lots of time or money. Our app will solve the
problem of obesity and unfitness. It solves this by
providing a fun and easy workout without a hefty
membership fee and you can work at your own speed
at whatever time you like. Our apps secret sauce is
that it if not very expensive and we have different
stages and categories.
4. Who: Ellie, Claudia and I will research zumba
exercises, and will take it step by step through the
workout to make it clearer to people what they have
to do to become fitter and more flexible using zumba.
What: This app is about zumba and will help you get
fit and more flexible.
When: In your free time.
Where: In your home at the gym in the park.
Why: To have more self confidence.
The 5 W’s
5. Our Target audience
Our target audience is mostly women who may be unemployed or
who are busy. This app is good for the unemployed as the app is
cheap and you do not have to pay lots of money for zumba
classes. This app is probably best for women as we are
women(and we will be doing the videos) so the dance moves may
be more feminine. It is also good for busy people as you can do
as little as you want.
6. This app makes toning fast and fun for all those in need of
exercise. It gives you an upbeat and happy workout
experience and definitely improves your figure with burning
up to 1000 calories an hour, only if you
e.g. Plenty of females in the obese world want to work out
but just don't have the courage therefore dancing with others
who want to lose their weight and even just doing it on your
own in the comfort of your home.
Fortunately our company will not speak much to describe the
moves only to benefit those who speak a foreign language.
(more than one foreign big boned person in the world)
7. How can you get fit at home
and also have fun?
It takes a lot of effort to become
fitter, so you will need to push
through the pain. No exercise is
ever easy (if you’re expecting a
result at the end of it). However
zumba you can do with your
friends, and it will be fun.
8. It is Fun to Lose Weight
Obviously we do not fully believe losing
weight comes easy it takes a lot of time and
effort which most people may not have.
However this will be the sort of thing
people will defo make time for especially if
they're watching a video with three very
outgoing girls who are encouraging and
thoughtful .
9. Zumba Dance is a motion-based game for
the iPad that features music from chart
topping artists and intense calorie-burning
classes that will make users break a
However, it costs £3.21 whereas our app
with cost nothing which which will be more
affordable, for what the app does.
11. Extra Information
We believe our app
could be successful,
this is because it the
zumba people who are
talking about the app
will demonstrate as well
as talk. You can say
your language, for
example portuguese
and the subtitles will
come up in you
language. (in this case
it was portuguese).
12. Improvements:
WWW - Had a lot of information
- Good presentation
EBI - Work in a group more.
- Evenly speak about our app.
Editor's Notes
Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users.
Examples:
Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed.
Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers.
Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go.
Cattle Manager: You can keep a simple record of your actions on your phone
