In recent years, digitization has transformed the fitness industry. The shift has resulted because of the countless apps, blogs and video tutorials that are now easily accessible to users. Due to this, no longer does one need to visit the gym or hire a personal trainer to achieve fitness goals. While there are numerous options available, one app that has successfully captured the hearts of users and kept them engaged is Sweat with Kayla, created by Australian fitness trainer Kayla Itsines.