Prime Marketing has created a marketing plan to revitalize the food blog "The Spiffy Cookie". Key elements include developing a new logo and slogan, increasing blog content such as recipes and photos, optimizing social media presence, starting a YouTube channel, selling cookies and obtaining necessary licenses, and timelines for implementation. The plan aims to boost traffic, engagement, and sales for The Spiffy Cookie brand.

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PRIME MARKETING
5151 State University Drive, Los Angeles, CA 90032
CONTACT: Mary Jane Smith
(323)867-53090
Created By:
Drake Sornoso
Jennifer Oliva
Luz Ramirez
Tam Nguyen

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Table of Contents
 Letter of Introduction (4)
 Our Mission (5)
 New Logo (6)
 New Slogan (9)
 Blog Content (11)
 Perfecting Social Media (13)
 New Horizons: YouTube (15)
 New Horizons: Sales & Distribution (19)
 Obtaining Food License (20)
 Timeline/Projections (23)
 Prime Marketing Contact Info (24)

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Letter of Introduction
Prime Marketing is a fresh, new public relations firm based in Los
Angeles,CA that specializes in creating content and developing ideas for
established and start-up companies. We are the third eye that provides
insight to what is missing, what can be used, and the differentmediums to
reach more people on and off the Internet.

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Our Mission
Our mission for The SpiffyCookie is short and sweet. The Spiffy
Cookie is a food blog that has already established an audience, reaching
about 50,000 to 100,000 views a month. As of February, The Spiffy Cookie
Facebookhas 5,556 likes, 3,434 Twitter followers,and 149 Instagram
followers. Prime Marketing’s goal for The SpiffyCookie is to develop real-
life strategies to maximize the platforms that already exist. We plan to
boosttraffic on the website by creating weekly content to keep the
audience engaged,which will ultimately lead to subscriptions and cause
people to click the “like” and “follow” buttons. Future plans we foreseefor
The SpiffyCookie is expanding to the realm of distribution. Our suggestions
are geared toward re-launching The SpiffyCookie for this Spring 2015,the
first day of Spring being March 20.

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New Logo
We decided to create a new logo for The SpiffyCookie for one main
reason: the owner of The Spiffy Cookie does not own the cookie logo she
currently has on the website. We asked Amonnatt Ladas, a friend of one of
the group members,to help designan original artwork of a cookie.She
respectfully agreed to work with Prime Marketing on a small part of the
campaign, which was to design the new logo. We asked Amonnatt if she
could give the cookie its own personality because we wanted the cookie
and the owner to have a connection. Amonnatt kept a similar layout of the
current cookie that the owner of The Spiffy Cookie had on her website, but
created a different look. Having the wink on the cookie gives it an inviting
and friendly vibe. Having a new and original logo gives The SpiffyCookie
many opportunities on what she can do, since she now has full ownership.
The owner of The SpiffyCookie can create stickers to put on packaging if
she decides to sell some of her product.She can create decal as well to
slowly advertise who she is and what she is about and many other things
as well.

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New Slogan
Every popular and successfulbusiness starts with a creative logo,
and a unique slogan that will capture the essenceof the business itself. In
the case of The SpiffyCookie,Prime Marketing took into consideration the
various recipes available on the blog,and decidedthat the suggested
slogan to be “Nourish, Indulge, Enjoy,” captured exactly what The Spiffy
Cookie is all about. Offering nutritious and energizing recipes,to those that
will take those sweet-tooth cravings to a whole differentlevel of gratification
and mouth-watering sensation, it is both nourishing and indulging. The idea
of a slogan came easily, as we at Prime Marketing are familiar with plenty
of them, from Nike’s “Just Do It”, to Subway’s “Eat Fresh”, and Skittles
“Taste the Rainbow”. The use of a slogan allows for the public to quickly
and effortlesslyremembera brand, which will then translate to exposure of
the brand itself. In orderfor a slogan to succeed,it must be used every time
The SpiffyCookie updates its blog or social media accounts. Secondly,a
slogan needs to sell the benefits that The SpiffyCookie has to offer,which
we at Prime Marketing, believe our suggestiondoes so.Lastly, a slogan
needs to differentiate itself from its competitors,which is simple in the case
of The SpiffyCookie, because a majority of food bloggers focuson either
nutritious meals, or the complete opposite.This type of focus limits content

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and audience for the competition,but not for The SpiffyCookie,which
offers recipesand ideas for every individual.

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Blog Content
The SpiffyCookie has a vast catalogue of recipes.Erin is diverse in
her recipes,and her take on foods helped her gained the following she has.
One of the things Prime Marketing noticed that The SpiffyCookie was
missing from its repertoire were drinks. Prime Marketing then decided to
create a recipe log of smoothies forErin. Since drinks were missing from
the blog, Prime Marketing also suggested Erin experiments with
incorporating alcohol into her recipes.We included a recipe log with various
beer, champagne, vodka and wine recipes that would be a hit on The Spiffy
Cookie. Prime Marketing also developedvarious recipe logs for her to use
when she needs insight for a new blog post. These recipe logs include a
National Food Holiday calendar, which contains the food that is being
celebrated on every calendar-day of the year. The other recipe logs we
included are for the up-coming holidays. We are hoping Erin’s favorite
recipe log is the root beer log we created with recipes with her obsession
we did not find on The SpiffyCookie.Within the recipe logs,Prime
Marketing decided to leave the pictures that various publications and blogs
included with their recipes so Erin can see why our suggestionformore
pictures in her blog posts would benefither. Internet users are very visual;
the more pictures they see,the more they will stay and read. This ties in

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with our suggestionon photo editing apps, and step by step photos, that
will make Erin’s already great photography skills look more aesthetically
pleasing on Social Media websites such as Instagram. Finally, Prime
Marketing has suggested that The SpiffyCookie team up with other fellow
bloggers,and cover an entire holiday series based around hosting holiday
events. For example, if she were to team up with a Beauty Guru, they can
cover the look and make up aspect,whereas The SpiffyCookie can cover
the perfectmeals for that specificholiday party. This suggestionhas not
been done before in either blogging or YouTube, however, The Spiffy
Cookie believes that this strategy will increase exposure and brand
awareness. Prime Marketing believes that these suggestions would target
several differentpublics, including, those who don't follow food blogs,
college graduates, family matriarchs, and lovers of hosting get together of
all ages.

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Perfecting Social Media
Of all the platforms available to The SpiffyCookie today, the four
most important and useful ones to reach the public would have to be
Instagram, Youtube, Facebook,and Twitter. Not only do the younger
generations follow their favorites on these sites, but so do the middle
generations (20-35),and even older generations are joining in the craze.
Instagram, is most popular for its photography and short videos, in which
Prime Marketing believes it is necessaryto use personal hashtags, such as
#TheSpiffyCookie, #SpiffyFave and #SpiffyApprovedon content related to
the blog, which will then create a chain reaction of other user’s reposting
and recreating their own SpiffyCookie meals and concoctions. YouTube is
the perfectroute to showing viewers what goes on inside The SpiffyCookie
kitchen, and how all those meals are made, which is beneficialto those
who are visual learners, or just want to be entertained. Facebook, which is
still a very much popular source of staying connected,allows for the public
to keep up with the latest on The SpiffyCookie blog, and is also joining in
on the hashtag movement.Lastly, and arguably mostimportantly, is
Twitter. The quickestway to update your audience with the goings on at
The SpiffyCookie, the starter of hashtag phrases, and where mostof the
public is connected to in this day and age. Twitter makes it simple to

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update your audience, and with a limited amount of characters, challenge
The SpiffyCookie to be creative with its marketing strategy in orderto gain
attention and following.

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New Horizons: YouTube
When it comes to food blogging,followers in the modernage want
more than to read about delicious recipes,or even see pictures of mouth-
watering food;they want a hands-on, real life experience with the food.
Selling one or two of your items would be beneficial,especiallyif you stick
to selling specificallythe official,“spiffycookies.” This will not only give you
better brand recognitionto those who are not technologically competent,
but further dive into an area waiting to be explored.Elaborating on the use
of video for your brand, YouTube is a highly effective tool, which will be
necessaryfor further success.As the second mostused search engine,
only after Google,YouTube is the most important part of the “Operation
Spiff-i-fy” Campaign.Realizing that you are a very busy woman, providing 1
new video a week will allow for followers to be pleased and build
excitementtowards your release of each new video. YouTube is a very
easy tool to use, with the capability of designing your own background and
customizing it to be “spiff-i-fied,” which would further allow followers to
enjoy your brand and all its offerings.Furthermore, thousands of YouTube
“vloggers,”(video bloggers)are making thousands, even millions of dollars
just for having a large fan base. We believe that long term, YouTube will
not only provide sustainable income,but also allow you to grow to a much

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higher popularity status. With YouTube videos as part of your brand, you
can easily land appearances on daytime television as a featured blogger.
Thus, a spiffyYouTube channel is essentialto your growing success.
Promo Video
https://www.youtube.com/watch?v=5M9whFMgG3s

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Statistics:
•More than 1 billion unique users visit YouTube each month
•Over 6 billion hours of video are watched each month on YouTube—that's
almost an hour for every personon Earth
•100 hours of video are uploaded to YouTube every minute
•80% of YouTube traffic comes from outside the US
•YouTube is localized in 61 countries and across 61 languages
•According to Nielsen, YouTube reaches more US adults ages 18-34 than
any cable network
•Millions of subscriptions happeneach day. The number of people
subscribing daily is up more than 3x since last year, and the number of
daily subscriptions is up more than 4x since last year
•Created in 2007,we now have more than a million creators from over 30
countries around the world earning money from their YouTube videos
•Thousands of channels are making six figures a year
•Mobile makes up almost 40% of YouTube's global watch time

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•YouTube is available on hundreds of millions of devices
YouTube Is The Number Two Search Engine In The World
75% Of Users Visit The Marketer’s Website AfterViewing A Video
•Forbes indicates,65% of senior executives have visited a company’s
website after watching a video
•76% of marketers plan to add video to their websites,making it a higher
priority than Facebook,Twitter and blog integration (Social Media
Examiner)
•4 in 10 shoppers visited a store online or in-person as a directresult of
watching a video (ReelSEO)

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New Horizons: Sales & Distribution
The extensive list of cookies currently on the blog are the simple and
affordable way to put The SpiffyCookie on the same map as its’
competitors,and establish it as a successfulbusiness over time. When the
name ‘SpiffyCookie’comes to mind, you immediatelyflash to a cookie,
therefore in keeping with the business name, the first product to market
would be the cookies available on the blog.After researching countless
competitors and their prices on similar product,Prime Marketing believes
that pricing only a selectfew of the available options,at $14.99 perdozen
would be beneficialto you for two reasons: 1) The prices on ‘SpiffyCookie’
would be more affordable than the competing prices on the market today,
therefore attracting customers,and 2) Offering lower prices than our
competitors would still make you a profit.We also chose to price the
shipping at $11.00 by taking the median of all the shipping rates found.
Promotional free shipping was also taken into consideration,after much
research of the popularity this creates. Lastly, we suggest for The Spiffy
Cookie to gain local exposure by selling at local farmers’ markets, school
activities, and other events. Prime Marketing found that the most popular
pricing for individual cookies ranged from $1.00 to about $1.75 each.

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Obtaining Food License
In order to sell food or any product in any state, you must need to obtain a
food license.
 To obtain an Ohio vendor’s license, it allows you to sell products or
services that are taxable to your customers.You must have a valid
permit to make the sales because you are required to collect sales tax
on the transactions and submit payments to the state. There are five
easy steps to obtain a food license for the state of Ohio: First step is to
obtain a vendor’s application from the Ohio Department of Taxation
website (http://www.tax.ohio.gov/sales_and_use/registration.aspx).
Second step,once on that website to select“several differenttypes of
vendor licenses” then selectthe application that matches your business
activity, in the SpiffyCookie case,she will be selecting “Transient
Vendor” because she is selling her productin temporary location in
order to make sales. In case the SpiffyCookie has a more permanent
location then she will be selecting “Vendor” because she has a fixed
place of the business. Third step,complete the application and fill in the
necessaryinformation. Forth step, reportthe North American Industry
ClassificationSystem code foryour business and it would recognize
code that best describes yourbusiness activity. Fifth and final step sign

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and submit the application. Must deliver a regular vendor’s license
application to the county auditor’s office forthe county in which your
business is location and all other application types must be submitted to
the Ohio Department of Taxation at: Ohio Departmentof Taxation,
Registration Unit, P.O. Box 182215,Columbus,OH 43218-2215.
 This could benefit the SpiffyCookie because if Erin is interested in
selling outside of her home, then having a food license gives her the
authority to sell her products at local Farmers Market, Ohio State
campus events or local coffeeshops.Since the SpiffyCookie is
reaching outside of her own home, it gives advertising of her company
and who she is.

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23. Timeline/Projections
First Quarter:
 Reveal “OperationSpiff-i-fy” as Poston Official Website,Twitter, &
Instagram
 Announce Selling of Cookies to Occur in Upcoming Months
Second Quarter:
 Layout YouTube Page with Teaser Video Announcement
 New Logo Revealed
 New Tagline Revealed:“Nourish, Indulge, Enjoy”
Third Quarter:
 Selling of Cookies Unveils at FootballGames in Columbus,Ohio
 Begin Posting 1 Video a Weekon YouTube Completing Recipes and
Eventually begin including Videos of Yoga/Aerobics to add Variety to
your Channel
Fourth Quarter:
 Celebration of 5 year Anniversary with SpiffyCookie Sales
 Enjoyment of Increased Profits Due to Sales & Increased Visibility
due to YouTube Videos/DirectSales to Customers

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Prime Marketing Contact Info
Farmer’s MarketContactInfo
1. Columbus Winter Farmers Market (Application link attached below)
2. North market-(614)20463-9664.
3. ClintonVille Farmer's Market Email: info@clintonvillefarmersmarket.com
 Columbus Farmers Market Application:
columbuswinterfarmersmarket.com/blog/wp-
content/uploads/2014/09/2014-2015-CWFM-Application-with-Hold-
Harmless-Agreement.pdf
Pricing Research & References:
1. cookiesitalian.com/traditional_italian_cookies
2. 1bigcookie.com/collections/big-cookies
3. benefitof.net/benefits-of-farmers-markets/
Food License Links:
1. smallbusiness.chron.com/ohio-vendors-license-14483.html
Recipe Links:
1. Foodnetwork.com/recipes/bobby-flay/beer-simmered-bratwurst-
recipe.html?oc=linkback
2. Cookingwithvodka.blogs.com/cooking_with_vodka/2010/02/vodka-
lemon-chicken-from-the-vodka-cookbook-by-John-rose.html
3. Cookiesandcups.com/root-beer-float-brownies/
4. Chef-in-training.com/2012/07/root-beer-cookies/
5. Foodimentary.com/today-in-national-food-holidays/
6. Realsimple.com/food-recipes/recipe-collections-favorites/healthy-
meals/green-smoothie-recipes
7. Foodnetwork.com/recipes/articles/50-smoothies.html