Media Research Genre: Rock, Pop and RnB

1. CODES AND CONVENTIONS
RESEARCH TASK
By Athena Ashley Rosales
A2 Media Studies

2. GENRE: ROCK
MUSIC VIDEOS
For this task, I have studied
the music videos “Thanks for
the Memories” by Fall Out
Boy, “Decode” by Paramore,
“21 Guns” by Green Day and
“The Ghost of You” by My
Chemical Romance.

3. GENRE: ROCK
NARRATIVE, CONCEPT OR
PERFORMANCE-BASED?
I have observed that most of the
videos are dominantly performance
based. Most of the videos also have a
narrative or a strong narrative. The
only video that used a concept was
“Decode” by Paramore which was
inspired by the film “Twilight”.

4. GENRE: ROCK
DESCRIPTION OF LOCATION OR
SETTING – Camera Works, Editing
and Lighting
The location of most music videos
are set in a low key lighting. Also,
one music video “The Ghost Of You”
used the tone of sepia as it was set
in the time period of World War II.
This is to create the atmosphere of
antiquity.

5. GENRE: ROCK
THE ARTIST’S STAR IMAGE
The costume of the bands were
always very dark and dull in colour
with the colour scheme of black,
rouge and blue.
Also, there is not a heavy make up
but some of the bands emphasised
the black eye liner.

6. GENRE: POP
MUSIC VIDEOS
For this task, I have studied the
music videos “Live While We’re
Young” by One Direction,
“California Girls” by Katy Perry ft.
Snoop Dog, “Really Don’t Care”
by Demi Lovato ft. Cher Lloyd
and “22” by Taylor Swift.

7. GENRE: POP
NARRATIVE, CONCEPT OR
PERFORMANCE-BASED?
I have observed that most of the videos
are both concept and performance
based. One video “California Gurls” were
based mostly on the concept as it was
centred on Katy on a Candy Land.

8. GENRE: POP
DESCRIPTION OF LOCATION OR
SETTING – Camera Works, Editing and
Lighting
The location of most music videos
are set in a high key lighting or
ambient lighting. One of the videos
which relied on the ambient lighting
was “22” as it was set in a very sunny
day, on a beach and outside the
house.

9. GENRE: POP
THE ARTIST’S STAR IMAGE
The costume of the artists were very
vibrant and lively. Some were casual and
some used their concept as an
inspiration for their costumes. However,
in “Really Don’t Care”, Demi and Cher’s
costumes were dark in colour as it
reflect the theme of the song which
centred on a rebellious atmosphere.

10. GENRE: RNB
MUSIC VIDEOS
For this task, I have studied the
music videos “Umbrella” by Rihanna
ft. JAY-Z, “Because of You” by Ne-yo,
“No Air” by Jordin Sparks and Chris
Brown and “Pyramid” by Charice ft.
Iyaz.

11. GENRE: RNB
NARRATIVE, CONCEPT OR
PERFORMANCE-BASED?
I have observed that most of the
videos are dominantly performance
based with dance routines. Most of
the videos also have narratives
embedded and some have concept.
For example, in “Umbrella”, it was
mostly performance-based and
concept-based with dance routines.

12. GENRE: RNB
DESCRIPTION OF LOCATION OR
SETTING – Camera Works, Editing and
Lighting
The location of most music videos
are set in a high key lighting. Almost
of the videos are set in the studio.
However, the video “Pyramid”, the
performance was set on stage as the
narrative is about failing and
achieving one’s dreams.

13. GENRE: RNB
THE ARTIST’S STAR IMAGE
The costume of the artists were casual,
and usually dark in colour. Some of
the clothes were also designer
labelled.
As for the make-up, most of the artists
have heavy make up, especially the
women.
Also, most of the women in the RnB
scene are presented in a very
provocative and submissive way –
treated as a “material” for men.

14. FIN