The document describes the common elements found in print advertisements for television documentaries, including a main focal image, channel logo placement, and use of banners or text blocks to convey key information such as the documentary title, date, and air time. These elements are intended to attract viewers' attention and clearly communicate the scheduling details so viewers know when they can watch the documentary program.

2. SHAMELESS PRINT AD
• One main focal image used in the print ad
• Channel 4 logo to the right hand side of the page
• Banner used to convey the main information needed so that someone who sees the
ad can go and watch it.

3. BRITAIN’S FORGOTTEN CHILDREN
• The channel logo is prominent and usually on the right hand side of the advert.
• The name of the programme is in the lower left hand corner of advert in the form of a
banner
• It shows the scheduling information for the documentary: the day, date and time.

4. PERSPECTIVES: LOOKING FOR LOWRY PRINT
AD
• Main focal image used. Simple image with minimal editing on the image.
• Company logo presented in the top left of the image
• Documentary information displayed in the top left of the image, without the
use of a banner.
• Scheduling information displayed the documentary information so viewers
can see exactly when to tune in