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Codes and conventions of a radio advertisements
1.
2. CODES & CONVENTIONS
•
A radio advert can range from 15 to 60 seconds but the average running
time is around 30 seconds.
•
It will tell you the qualities of the product and the vital information that
will make the consumer want to know more about the product.
•
Often contains a music bed or ‘’jingle’’ over the top to make the advert
memorable.
•
Contains a voiceover that expresses the key facts that are needed
throughout.
•
May contain extracts from the documentary to let the consumer know
what the product is like.
•
The voiceover is often a female voice, but can be a male.
3. CODES & CONVENTIONS
•
The advert will contain a tagline for the product
•
The language use will be tailored to demographic.
•
The mode of address will be directly to the audience.
•
Music is rarely copyrighted.
•
The voiceover will be upbeat and lively to attract attention and typically
uses an English accent an will speak very clearly for audibility.
•
Heavily persuasive language will be used throughout.
