The document provides guidelines for print advertisements for television programs, noting that they typically include the channel logo, the program name in a banner, and scheduling details. Effective ads use a single focal image with minimal editing and display relevant information like the documentary title and air time without excessive text.

2. SHAMELESS PRINT AD
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One main focal image used in the print ad
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Channel 4 logo to the right hand side of the page
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Banner used to convey the main information needed so that someone who sees the
ad can go and watch it.

3. BRITAIN’S FORGOTTEN CHILDREN
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The channel logo is prominent and usually on the right hand side of the advert.
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The name of the programme is in the lower left hand corner of advert in the form of a
banner
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It shows the scheduling information for the documentary: the day, date and time.

4. PERSPECTIVES: LOOKING FOR LOWRY PRINT
AD
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Main focal image used. Simple image with minimal editing on the image.
Company logo presented in the top left of the image
Documentary information displayed in the top left of the image, without the
use of a banner.
Scheduling information displayed the documentary information so viewers
can see exactly when to tune in