2. RADIO AD
• My radio ad conformed to the codes and conventions of regular radio ads.
• It employed the same voiceover that we used for the main documentary in order to
maintain a sense of continuity throughout, which is the case with all radio ads.
• The radio ad also featured vox pops from the actually documentary which is also always
the case with radio ads
• The length of the documentary was standard times, about 30 seconds.
• The radio ad gave information about the documentary topic and the scheduling
information of the documentary.
