Newspaper advertisements for television programs follow specific codes and conventions - they include a striking image to capture attention, text on a colored background to stand out, and identify key details like the program name, date, time and channel in consistent locations. The image and slogan work together to convey the program's narrative and connect with audiences, while hashtags encourage social media engagement.

1. Codes and Conventions of
Newspaper Advertisements
Victoria Weller

3. • Print advert must be A4 landscape
• It includes one striking image used to
capture the attention of the audience and
create a narrative
• There is always a block of colour behind
the writing in order to make it stand out

5. • The slogan anchors the meaning of the main image
and is often a play on words and a way of connecting
with the audience.
• The name of the programme is in the lower left hand
corner of the advert
• The scheduling information includes the day, date and
time
• The channel logo is prominent, normally on the right
hand side of the advert.
• Often there is a ‘hash tag’ placed on the advert so
audiences can get connected with the programme
through social networking sites such as twitter.