The document defines key layout and design terms used in magazines, including the masthead, fonts, body copy, drop caps, crossheads, white space elements like gutters and leading, strap lines, and additional terms like house style, banners, mode of address, anchorage, by-lines, and picture credits. It explains that the masthead contains the magazine name and logo, body copy is the main article text in serif font, and drop caps and crossheads are larger text elements used for subheadings. It also outlines the uses of sans serif and serif fonts as well as different white space elements in magazine design.

1. Magazine Key Terms

2. Masthead
• The Masthead is the name and logo of the magazine.
Sometimes depending on the cover and magazine, the
masthead will be a different colour. But with some ,magazines,
such as ‘Q’ the masthead always stays the same.

3. Fonts
• Serif Fonts have
little bars on the
ends of their
letters and are
used for small
text, like the body
copy
• Sans Serif
Fonts don’t
have little bars
and are used
for larger texts
like Mastheads

4. Body Copy
• The Body Copy is the main body of text in written
articles. It is usually printed in a small, serif font and
divided into columns

5. Drop Capital
• The first letter of the first word in an article is a drop
capital, meaning it is far larger than all the other letters
in the article

6. Cross Head
• A cross head is a
sentence in fairly
large font used as a
sub-heading to split
up the text in a
body copy

7. • White Space is a blank part of the page with no images
or text
• Gutters are ventricle white space gaps between
columns of text
• Leading is the horizontal white space between lines of
text
• Kerning is the space between letters in words and
sentences
Gutters
Leading

8. Strap Lines
• Straplines are smaller headlines printed along the top or
bottom of the front cover

9. • House Style is a magazines distinctive style that
helps it stand out against its competitors
• Banners are text that stands out against it
background due to the text and the background
contrasting colours
• Mode Of Address is how the magazines directly
speaks to it audience, usually with a rhetorical
question
• Anchorage is text that gives context or
significance to an image and visa versa
• By-Lines are the name of the articles writer
• Picture Credits are the source of the photo’s or
who took them