4. Brainstorming studies since the 1950s show that
groups which brainstorm together
produce far fewer ideas
than when the same number of people
work alone & pool their ideas.
The bigger the group,
the greater the difference.
11. COMMANDMENTS OF PLAY
Don’t have a meeting with yourself
just START building
Trust your hands
Let them pick the bricks they want
Don’t get bogged down in design
think METAPHORICALLY
Question the model
not the person
12. AUTHENTIC THOUGHT
I will ask you to build a
metaphorical story that
answers my question
CONSTRUCTION SHARING REFLECTIONCHALLENGE
You all tell the group the
story in your model
You all build individually
and give it meaning while
you’re building
Questions, insights and
identification of patterns
17. INDIVIDUAL MODELLING2
Think about the current brand experience. Build a model to tell
a story about an element of this experience as it is today.
Think about the ideal experience. Build a model to tell a story
about something this aspirational experience must provide.
21. PLAYING EMERGENCE6
Write down the event
It happened
Is there an impact?
Where / what does it impact?
Is this an opportunity or threat?
What could you do?
23. GUIDING PRINCIPLES7
Stay away from the moguls
Watch out for psycho kids
Know where the lift ends
Don’t push too hard
Are grounded in shared values, identity & aspirations.
Principles not instructions
Are not transferable, they are uniquely yours.
Their meaning transcends the expression.
Emerge from the collective mind.
27. Problems can’t be solved by the same
level of consciousness that created them.
Albert Einstein
“
28. THEORY U
OBSERVE
perceive other perceptions
CO-CREATE
new ideas & processes
PURPOSE
Reflect and let the knowing emerge
SENSE
challenge deep assumptions
DEFINE
new thinking & principles
FOCUS
surface current reality
PERFORM
new structures & practices
RE-ACT
SHARED PERCEPTION
discover common will
COLLECTIVE ACTION
put purpose into practice
CHALLENGE SOLUTION
RE-STRUCTURE
RE-DESIGN
RE-FRAME
Downloading
Play the
Macro violin
34. Imagine success for your team in a year.
METAPHOR
What did you bring to the table?
35. Think about your work life.
STORYMAKING
What is your biggest pain point?
Write 3 secret keywords you want to include in your story
36. LEGO® SERIOUS PLAY®
www.seriousplay.com www.seriousplaypro.com
FLOW Theory
Mihalyi Csikszentmihalyi, 1991
SCARF: A brain based model for collaborating with and influencing others
NeuroLeadership Journal: Issue one, 2008
Theory U
Theory U: Leading from the Future as It Emerges, C. Otto Scharmer
Brainstorming studies
Kieth Sawyer and studies dating back to 1958 at Yale
REFERENCES