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© 2015
LEGO® SERIOUS PLAY®
in a Nutshell.
©K.Elster,StrategicPlay®2015
What people sometimes think
LEGO® SERIOUS PLAY® is about:
Adults playing with LEGO®.
©K.Elster,StrategicPlay®2015
What LEGO® SERIOUS PLAY®
is really about:
LEGO® SERIOUS PLAY® is a process to
envision, prototype & explore new solutions.
©K.Elster,StrategicPlay®2015
© 2015
LEGO® SERIOUS PLAY® is a „Swiss Knife“
Strategy Process which we use"
with our clients for a variety of use cases...
©K.Elster,StrategicPlay®2015
© 2015
Innovation
Team
Optimisation
Project Kick
Off
Branding
Service Design
Leadership
Development
Business"
Re-/Design
And so much
more...
© K. Elster, StrategicPlay® 2015
© 2015
What is so
special about
LEGO®
SERIOUS
PLAY®?
© 2015
In LEGO® SERIOUS PLAY® we think with
our hands and prototype our thinking. 
© K. Elster, StrategicPlay® 2015
© 2015
We create models to represent our
ideas or visions, using special LEGO®,
metaphors and storytelling.
©K.Elster,StrategicPlay®
2015
© 2015
Everybody builds, everybody tells a story.
The LEGO® model is as important as the
story being told with it.
©K.Elster,StrategicPlay®2015
© 2015
The LEGO®
Model is the
STORYLINE.

Empathy
Shared Understanding
Ownership
Imagination

U
P
© K. Elster, StrategicPlay® 2015
© 2015
The LEGO® models help us to"
make sense of complex information.
©K.Elster,StrategicPlay®2015
For a succesful LEGO® SERIOUS PLAY®
workshop the participants need a safe space to
address meaningful questions.
©K.Elster,StrategicPlay®2015
© 2015
How to envision"
and co-create STRATEGIES
with LEGO® SERIOUS PLAY®
© K. Elster, StrategicPlay® 2015
© 2015
Skillsbuilding
Scenarios
Identity
Emergences
Landscape
Simple Guiding
Principles
The LEGO® SERIOUS PLAY®"
Strategy Process has certain steps.
© 2015
Step 1: SKILLSBUILDING
©K.Elster,StrategicPlay®2015
© 2015
Skillsbuilding §  The Warm Up for head and
hands
§  The participants learn to
prototype and share their
thinking, using LEGO®
§  Short challenges for quick
learnings
§  Slowly diving deeper into the
topic of the workshop
Step 1: SKILLSBUILDING
© 2015
Step 2: IDENTITY
©K.Elster,StrategicPlay®2015
© 2015
Identity §  Given meaningful and
challenging questions, the
participants model and share
their thinking
§  The quality of this step
defines the success of the
workshop
Step 2: IDENTITY
© 2015
Step 3: LANDSCAPE
©K.Elster,StrategicPlay®2015
© 2015
Landscape §  CoCreating the ecosystem
around the topic
§  The participants‘ different
perspectives lead to a unique
shared understanding and
new insights
Step 3: LANDSCAPE
© 2015
Step 4: SCENARIOS
©K.Elster,StrategicPlay®2015
© 2015
Scenarios
Step 4: SCENARIOS
§  Exploring future
developments
§  Playing with the future by
defining more and less
probable future scenarios
© 2015
Step 5: EMERGENCES
©K.Elster,StrategicPlay®2015
© 2015
Emergences §  Playing hands-on with the
future, using scenarios and
the LEGO® SERIOUS
PLAY® model
§  Adding the real time aspect
by learning from what might
emerge in the system, and
how to prepare for that,
starting today
Step 5: EMERGENCES
© 2015
Step 6: SIMPLE GUIDING PRINCIPLES
©K.Elster,StrategicPlay®2015
© 2015
Simple Guiding
Principles
§  Converging the insights and
discoveries
§  Creating principles to guide
actions and decision-making
in order to achieve the new
strategy
Step 6: SIMPLE GUIDING PRINCIPLES
© 2015
LEGO® SERIOUS PLAY® is hard fun and great to...
© K. Elster, StrategicPlay® 2015
© 2015
http://www.strategicplay.de/
email service@strategicplay.de
tweet @strategicplay
facebook.com/strategicplay
Thank you for your time!

If you want to use or learn
LEGO® SERIOUS PLAY®,"
let us know!
©K.Elster,StrategicPlay®2015

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Lego® Serious Play® in a Nutshell - by StrategicPlay®

  • 1. © 2015 LEGO® SERIOUS PLAY® in a Nutshell. ©K.Elster,StrategicPlay®2015
  • 2. What people sometimes think LEGO® SERIOUS PLAY® is about: Adults playing with LEGO®. ©K.Elster,StrategicPlay®2015
  • 3. What LEGO® SERIOUS PLAY® is really about: LEGO® SERIOUS PLAY® is a process to envision, prototype & explore new solutions. ©K.Elster,StrategicPlay®2015
  • 4. © 2015 LEGO® SERIOUS PLAY® is a „Swiss Knife“ Strategy Process which we use" with our clients for a variety of use cases... ©K.Elster,StrategicPlay®2015
  • 5. © 2015 Innovation Team Optimisation Project Kick Off Branding Service Design Leadership Development Business" Re-/Design And so much more... © K. Elster, StrategicPlay® 2015
  • 6. © 2015 What is so special about LEGO® SERIOUS PLAY®?
  • 7. © 2015 In LEGO® SERIOUS PLAY® we think with our hands and prototype our thinking. © K. Elster, StrategicPlay® 2015
  • 8. © 2015 We create models to represent our ideas or visions, using special LEGO®, metaphors and storytelling. ©K.Elster,StrategicPlay® 2015
  • 9. © 2015 Everybody builds, everybody tells a story. The LEGO® model is as important as the story being told with it. ©K.Elster,StrategicPlay®2015
  • 10. © 2015 The LEGO® Model is the STORYLINE. Empathy Shared Understanding Ownership Imagination U P © K. Elster, StrategicPlay® 2015
  • 11. © 2015 The LEGO® models help us to" make sense of complex information. ©K.Elster,StrategicPlay®2015
  • 12. For a succesful LEGO® SERIOUS PLAY® workshop the participants need a safe space to address meaningful questions. ©K.Elster,StrategicPlay®2015
  • 13. © 2015 How to envision" and co-create STRATEGIES with LEGO® SERIOUS PLAY® © K. Elster, StrategicPlay® 2015
  • 14. © 2015 Skillsbuilding Scenarios Identity Emergences Landscape Simple Guiding Principles The LEGO® SERIOUS PLAY®" Strategy Process has certain steps.
  • 15. © 2015 Step 1: SKILLSBUILDING ©K.Elster,StrategicPlay®2015
  • 16. © 2015 Skillsbuilding §  The Warm Up for head and hands §  The participants learn to prototype and share their thinking, using LEGO® §  Short challenges for quick learnings §  Slowly diving deeper into the topic of the workshop Step 1: SKILLSBUILDING
  • 17. © 2015 Step 2: IDENTITY ©K.Elster,StrategicPlay®2015
  • 18. © 2015 Identity §  Given meaningful and challenging questions, the participants model and share their thinking §  The quality of this step defines the success of the workshop Step 2: IDENTITY
  • 19. © 2015 Step 3: LANDSCAPE ©K.Elster,StrategicPlay®2015
  • 20. © 2015 Landscape §  CoCreating the ecosystem around the topic §  The participants‘ different perspectives lead to a unique shared understanding and new insights Step 3: LANDSCAPE
  • 21. © 2015 Step 4: SCENARIOS ©K.Elster,StrategicPlay®2015
  • 22. © 2015 Scenarios Step 4: SCENARIOS §  Exploring future developments §  Playing with the future by defining more and less probable future scenarios
  • 23. © 2015 Step 5: EMERGENCES ©K.Elster,StrategicPlay®2015
  • 24. © 2015 Emergences §  Playing hands-on with the future, using scenarios and the LEGO® SERIOUS PLAY® model §  Adding the real time aspect by learning from what might emerge in the system, and how to prepare for that, starting today Step 5: EMERGENCES
  • 25. © 2015 Step 6: SIMPLE GUIDING PRINCIPLES ©K.Elster,StrategicPlay®2015
  • 26. © 2015 Simple Guiding Principles §  Converging the insights and discoveries §  Creating principles to guide actions and decision-making in order to achieve the new strategy Step 6: SIMPLE GUIDING PRINCIPLES
  • 27. © 2015 LEGO® SERIOUS PLAY® is hard fun and great to... © K. Elster, StrategicPlay® 2015
  • 28. © 2015 http://www.strategicplay.de/ email service@strategicplay.de tweet @strategicplay facebook.com/strategicplay Thank you for your time! If you want to use or learn LEGO® SERIOUS PLAY®," let us know! ©K.Elster,StrategicPlay®2015