Produsage and Business: Sharing Your Brand with Users

1) The document discusses the shift from traditional producer-consumer models to "produsage," where consumers take on more active roles in producing and distributing content. 2) It proposes a model of "produsage" where users participate both as producers and consumers in an ongoing, iterative process of content creation. 3) The document outlines key principles for businesses to engage with produsage communities, such as being open, seeding community processes, supporting community dynamics, and avoiding exploiting the community.