The document discusses the rise of social media and its importance globally and in Europe. It notes that social media is becoming a central part of people's lives and is no longer just about finding information but connecting people. Specific statistics are given about the large numbers of global users of major social media platforms like Facebook. The rest of the document focuses on Facebook, including its goal of connecting people, its rapid growth worldwide and in diverse markets like the Czech Republic. Demographic data is presented about Czech Facebook users. The document also discusses how marketers can use Facebook to engage with users and the evolution of Facebook ads to focus more on social engagement between users.

2. Shift towards the social web From finding information to the hub of people’s live

3. Social media is active sharing online.

4. What is Social Media?

6. Social Media is exploding worldwide Source: comScore World Metrics

8. Source: Comscore June 2008 Social media is Transcending Beyond portals Size of bubble = Total Mins per Month

9. Facebook’s Mission Give people the power to share and make the world more open and connected

13. Internationalisation - 22 User Initiated Translations Japanese Russian Korean German French Swedish Danish More..... Spanish Italian Norwegian Polish Dutch Catalan Finnish Portugese

14. Who are these active users? Source: Internal Facebook data, June 2008 Fastest Growing: 25-34 year olds

15. Facebook Growth & Demographics: Czech Republic Source: Facebook Internal Oct 2008 128k

16. Czech Republic’s Facebook Audience * 128k monthly active users* * 48% of users log into Facebook daily* * 17% Month on Month Growth (Sept-Oct)* * 173% Growth since January 1 st 2008*

17. Pulse Data: Czech Republic (By Age) 18-24 Facebook, Inc. confidential – do not distribute Top Books Age 18 – 24 Harry Potter 1984 Bible Lord of the Rings The Godfather Pride and Prejudice Lolita The Little Prince Top Interests Age 18 – 24 Music Travelling Sport Movies Friends Books Reading Hudba Top Movies Age 18 – 24 Pulp Fiction Forrest Gump Love Actually American Beauty Fight Club Pelky Star Wars Trainspotting Top TV Age 18 – 24 Friends Lost Prison Break The Simpsons Futurama Red Dwarf How I Met Your Mother Heroes

18. Pulse Data: Czech Republic (By Age) 25-34 Facebook, Inc. confidential – do not distribute Top Books Age 25 – 34 Harry Potter 1984 Lord of the Rings Bible Terry Pratchett The Alchemist Milan Kundera The Unbearable Lightness of Being Top Interests Age 25 – 34 Music Travelling Movies Reading Photography Sport Books Art Top Movies Age 25 – 34 Pulp Fiction Forrest Gump Love Actually Fight Club American Beauty Star Wars Lost in Translation Matrix Top TV Age 25 – 34 Friends Lost The Simpsons Red Dwarf Prison Break Futurama Heroes IT Crowd

19. Pulse Data: Czech Republic (By Age) 35-44 Facebook, Inc. confidential – do not distribute Top Books Age 35 – 44 Bible Stephen King Lord of the Rings Harry Potter Sci Fi 1984 The Hobbit Top Interests Age 35 – 44 Music Reading Travelling Photography Movies Cooking Sport Top Movies Age 35 – 44 Pulp Fiction Blade Runner Lord of the Rings Star Wars Matrix Gladiator Goodfellas Top TV Age 35 – 44 Lost Friends Heroes 24 Prison Break The Office CSI

20. Generating demand on the social Web Demand Fulfillment Demand Generation

21. Marketers become part of conversation 1. That the company remain on top of the triangle because he wants the story to be that the foundation of the system is “conversation and influence that happens between people”. 2. Can you build the tool circle out so it’s big and can be easily read, and then fit it back in to the center of the triangle so you can see all the elements. News feed Insights Targeted Ads

22. Marketers become part of conversation News feed Insights Targeted Ads Tools for communication Pages Applications Events Share And More…

24. Evolution of Facebook Ads: From reach and targeting to real social engagement

25. Driving Traffic and Driving Engagement Driving Traffic Drive E-Commerce Drive Footfall Drive to Site / Microsite Drive Partner Business Driving Engagement Driving Awareness Building a Community Research and Development Product Launches and Life Cycle Recruitment and Retention

27. Targeting Your Audience Total UK Audience Targeting by group or page

29. Concept 1: Commenting Call to action

30. Concept 1: Commenting Confidential - Do Not Distribute Call to action

31. Concept 1: Commenting On click

33. Concept 2: Become a Fan Call to action

40. Evolution of Facebook Ads Engagement Ads Social Ads Standard Ads

41. insights

42. In-depth Reporting New Engagement Ad reporting gives further insights past just impressions including favourite TV Shows etc. of users who have clicked on the ads

43. Questions