This document discusses communications planning in the age of digital conversations. It notes that brands are now part of conversations and that consumers have more control over their relationships with brands. Communications planning is likened to sex, with considerations around who to target, when, where it will have most effect, and how to do it memorably at lowest cost. Digital has changed the rules and game, with power, speed and ability now key. Word of mouth and customer experiences are highly influential. The document advocates for propagation and transmedia planning to spread content across various touchpoints and allow users to pick up, repurpose and propagate messages. In summary, it examines how communications planning must adapt to a world where conversations are digital and spread virally
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Are You Ready to Form Voltron? (June 2010)Ben Malbon
Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week.
In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
The proliferation of inexpensive screens combined with hyper-connectivity have brought about a society that is focused on multitasking. Unfortunately, while we as humans can be aware of several things at once our brains can only truly focus on one thing at a time.
How is advertising impacted by a society that is always on and always connected?
We have been communicating with objects ever since we could speak. It's only been in the last decade or so that common mundane objects have been able to talk back to us. In this presentation, you will discover how the use of networked bespoke sensor-embedded objects will forever change your perception of the world.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
**Download the report for fully functioning links.**
The fear that you’re missing out—that your peers are doing, in the know about or in possession of more or something better than you—may be a social angst that’s always existed, but it’s going into overdrive thanks to real-time digital updates and to our constant companion, the smartphone.
This presentation is a companion to our trend report that explores the FOMO phenomenon, identifying which cohort is most prone to FOMO and how they respond to it, spotlighting how FOMO is manifesting in the zeitgeist, and looking at the wide-ranging potential for brands seeking to tap into FOMO.
In addition to desk research, we interviewed experts and influencers in technology and academia, and conducted a quantitative survey in the U.S. and the U.K. The survey used SONAR™, JWT’s proprietary online tool, to poll 1,024 adults aged 18-plus and 87 teens aged 13-17 from March 4-15, 2011.
The team at Contagious Magazine spends its days finding, filtering and reviewing the most innovative exercises in branding, technology, and popular culture, and delivering our collective wisdom to our beloved subscribers.
Once a year, we round up the highlights, tell you what's important and why, and push it out to the world, for free.
Welcome to Most Contagious, the only retrospective you'll ever need. Available on a beautiful website here: http://www.mostcontagious.com
www.contagiousmagazine.com
Are You Ready to Form Voltron? (June 2010)Ben Malbon
Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week.
In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
Presentation on the 7 'deadly' sins of account planning given at the 2007 AAAA Account Planning Conference by Gareth Kay of Modernista! and ... less Mark Lewis of DDB San Francisco
The Birth Of A Grand Strategist By Waqar RiazWaqar Riaz
This journey is to learn about and understand models and ideas that are great enough to trigger our thinking, and may help us to imagine what is possible with what we have.
This effort has been exerted in an attempt to understand the grand concepts of planning and how it can help to strengthen the future for brands, people and communication companies.
The future of advertising, a conversationedward boches
As requested by many in attendance, slides from my presentation at MIMA's Conversations About the Future of Advertising in Minneapolis on Monday, February 8, 2010. Without notes it may not be totally clear, but if you were there, it makes sense. Look for full video on Vimeo.
Keynote: Joseph Jaffe—Author, Join the Conversation
Are You Still Just Communicating?
All movements have a guru and Jaffe is leading the charge of conversational marketing by urging marketers to cease the monologue and join the dialogue. Case studies, cautionary tales and a thorough how-to approach help marketers make the most of the social web.
Griffin Farley, Strategy Director at BBH NY, introduces us to an entirely new way of thinking when it comes to the distribution of digital content and ideas.
Can sustainability thinking help you be a better marketerGiven London
Marketing is a sector that is facing huge disruption and change. In the new marketing environment many, if not most of the old approaches do not work. Sustainability thinking offers many solutions to help marketers be successful in this new landscape. This presentation explains how brands can become better marketers through sustainability, and references many examples where it is already happening. It also explains how corporate structures need to transform in order to take advantage.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Any company designed for success in the 20th century is doomed for failure in the 21st. -- Keynote by Next Jump Co-CEOs, Charlie Kim, for Next Jump Leadership Academy to Dept of Defense members, Nov 1, 2017.
Seduction Of The Swarm: Understanding patterns of online participationKevin Lim
I was invited to give an online guest lecture on emerging web technology. I chose to build on the collective intelligence series I've been working on, so I'll be presenting this LIVE via Google Docs and Skype. This invitation came from an Information Systems instructor at the Robert H. Smith School of Business, University of Maryland College Park.
See full blog post about this presentation at http://theory.isthereason.com/?p=1982
Presentation from Infopresse Creativity and Web Strategy Conference in Montreal.
See it live here (Click more for the full link):
http://heehawmarketing.typepad.com/hee_haw_marketing/2011/12/working-with-uncertainty.html
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Similar to Ivan Pollard London In Prague 151008 (20)
Jaké reklamní tašky si lidé schovávají? Záleží spíš na značce, nebo na designu a materiálu? Respondenty jsme oslovili s klasickým dotazníkem. Zároveň jsme metodologii obohatili o náš nový výzkumný nástroj Ideabaker, který respondentům umožňuje "sbírat data" přímo v terénu - v tomto případě fotky tašek.
The American Dream on the Couch and
the Obama Effect
The bulk of this work was commissioned by an agency who asked to explore the
cultural dynamics of the American Dream for a major US client. Although we
cannot present the commercially viable concepts that we developed from this
analysis, we are pleased to share with you some of the analytical framework that
we used in order to make sense of the American Dream.
Find out more about more our work in the US, UK and the rest of the world at
www.semiotics.co.uk
All images herein remain the copyright of their
respective owners.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Ivan Pollard London In Prague 151008
1. communications
planning
in the age of conversation
Ivan Pollard
Naked Communications
1
2. “ripples are free”
Richard Connell
“brands becoming part of
conversations”
Blake Chandlee
“why do we need an ad agency in
this new world?”
Andrew Needham
“which conversation?”
Richard Connell
2
3. “we do stuff that’s
fun to do together”
Mark Earls
“they will find out at the pub
that the film was crap”
Blake Chandlee
“help copying to
happen”
Mark Earls
“consumers are more in control of
their relationship with brands”
Andrew Needham
3
6. “Communications
“Advertising is the is about the skill
art of saying the of building the
most compelling most compelling
thing to the connection with
largest number of the largest
the right people in number of the
the right way at right people in the
the right time, right way at the
at the lowest right time,
possible cost” at the lowest
possible cost”
David Ogilvy, 1963
Will Collin, Naked, 2000
6
9. who
are you trying to do it to
when
are you most likely to be able to do it
where
will it have the most effect
how
are you going to do it so they remember it
how much
is it going to cost you
9
16. Power of WOM
69% of people are 19% of people choose
likely to purchase on brand solely due to
the back of advice. recommendation.
Source: Talk TrackTM, Keller Source: Millward Brown, WOM
FayGroup, 2006 Influence Study 2005
92% of people cite
68% of people trust
WOM as their best
other people “like
source for product
themselves”.
ideas.
Source: Edelman Trust
Source: GfK NOP/Roper
Barometer
WOM is the most
The stated impact of known
influential media for all
contacts is twice as important to
ages.
people than the impact company
led info. Source: BIGresearch release of
their Simultaneous Media Usage
Source: Millward Brown, WOM Influence Survey (SIMM VII)
Study, 2005 2005
16
21. “...word of mouth might be more than 5 times
as powerful than television advertising.”
BBDO Spokesperson, 2007
21
22. quot;A bad experience can result in one
customer telling nine other people
about that experience, whereas when
it is a great experience, they are likely
to tell five other people.quot;
Gap Busters Worldwide - Customer Experience Survey 2008
22
23. quot;there is evidence that firms with an
NPS higher than the competition have
higher growth potential….quot;
Source: Harvard Business Press 2008
How the Net Promoter Score can drive growth by Fred Reichfeld
23
39. pagate
o
r
To P
propagate prop’a-gat, vt to i
t t t increase bby
’ t
natural process; to multiply; to pass on;
to transmit; to spread from one to
another; to increase (obs).
39
41. PLANN
ON
PR
OPAGATI ING
propagation planning made’u-p term, vt
the idea that you no longer plan on the first contact
made between the content and the user. You plan
beyond to model (and invest behind) the way those
first affected go on to influence and affect others
41
42. IA PLAN
D
E
TRA M NING
NS
transmedia planning boll’o-kz, vt
boll o kz, the
practice of spreading all or part of your story across
ti f di ll tf t
various touchpoints in such a way that the engaged
can pick bits up, repurpose them, repackage them and
then propagate them.
42