Coca-Cola has been in business since 1886. It registered its formula and logo in the late 1800s and built its first headquarters in the early 1900s. Today, Coca-Cola's core values center around happiness and refreshment. The company uses various pricing strategies in different markets, including promotional pricing and quantity discounts. It promotes its brand of fun, freedom, and refreshment through many channels including print ads, TV commercials, billboards, sponsorships, and brand ambassadors. Coca-Cola has strong brand equity due to high visibility of its bottles and logo and customer loyalty. Its financial reports from 2009-2013 show overall revenue growth and projected continued growth through 2020.