SlideShare a Scribd company logo
History
1886 1887 1893
Dr. John
Pemberton
Registered
Formula
Registered
Logo
History
1898 1915 1919
1st
Headquarter
Contour
Bottle
Guaranty Bank’s
Vault
Happ ness
Core value of the Strategic Brand
Refresh ng
F zzy
Pricing Strategy of
Ultimate Bottom line Affordable Enjoyment of Life
Different pricing strategies for different countries
Market Penetration
Pricing Policy
Promotional Pricing
Policy
Pricing Strategy of
• Lower penetrating price for new sensitive
market
Objective :
 Face the competitors
 Raise brand awareness
 Reposition itself as a premium brand after
successful penetration.
Pricing Strategy of
Promotional Pricing
• Offers promotional pricing frequently through:
Quantity discount
Cash discount
Objective:
 Boost sales
Example: During Ramadan, Coca Cola reduces
its rates up to 5 Tk on 1.5 liter bottle.
Value Chain of
Distribution Strategy of
Brand Promise
fun, freedom, and
refreshment
Promotional Campaigns
Print Ads
Promotional Campaigns
TV Commercials
Promotional Campaigns
Billboards
Promotional Campaigns
Sponsoring
Promotional Campaigns
New Format
Promotional Campaigns
Public
Relation
Promotional Campaigns
Brand
Ambassadors
Brand Equity
Visibility- Bottle & Logo
Loyalty- Nothing but Cocacola
Trust and Perceived Quality
Brand Association- Happiness
Brand Equity
Financial Forecast
2013 2012 2011 2010 2009
Revenue 46,854 48,017 46,542 35,119 30,990
COGS (18,421) (19,053) (18,215) (12,693) (11,088)
Gross Profit 28,433 28,964 28,327 22,426 19,902
Operating Expanses (18,205) (18,185) (18,174) (13,977) (11,671)
Operating Profit 10,228 10,779 10,153 8,449 8,231
Interest income 534 471 483 317 249
Equity Income (Loss) 602 819 690 1,025 781
Other Income (Loss) 576 137 529 5,185 40
EBIT 11,940 12,206 11,855 14,976 9,301
Interest expanse (463) (397) (417) (733) (355)
EBT 11,477 11,809 11,438 14,243 8,946
Tax (2,851) (2,723) (2,812) (2,384) (2,040)
Net income 8,626 9,086 8,626 11,859 6,906
Growth in net profit (0.05) 0.05 (0.27) 0.72
Average Growth 0.11
*ThefiguresareinMillions$
Financial Forecast
2013 2014 2015 2016 2017 2018 2019 2020
Projected
Income 8,626 9,591 10,663 11,855 13,181 14,65516,29418,116
* The figures are in Millions $
Inter Brand Ranking
1st
3rd
Cocacola- Open Happiness

More Related Content

What's hot

CocaCola
CocaColaCocaCola
CocaCola
tiff04jacob
 
Marketing Mix & SWOT Analysis of Coca Cola'
Marketing Mix & SWOT Analysis of Coca  Cola'Marketing Mix & SWOT Analysis of Coca  Cola'
Marketing Mix & SWOT Analysis of Coca Cola'
Muhammad Shahid
 
The imc tools used for communication of cocacola
The imc tools used for communication of cocacolaThe imc tools used for communication of cocacola
The imc tools used for communication of cocacola
Rohit Kumar
 
B2B
B2BB2B
Marketing Presentation on Coca Cola
Marketing Presentation on Coca ColaMarketing Presentation on Coca Cola
Marketing Presentation on Coca Cola
Shubham Kakkar
 
Coca cola marketing mix
Coca cola marketing mixCoca cola marketing mix
Coca cola marketing mix
Gautam Chopra
 
Strategic management of coca cola India for BMS students
Strategic management of coca cola India for BMS studentsStrategic management of coca cola India for BMS students
Strategic management of coca cola India for BMS students
Study Guide Pro
 
Coca-Cola Presentation
Coca-Cola PresentationCoca-Cola Presentation
Coca-Cola Presentation
Wasim Haidar
 
Presentation on cocacola
Presentation on cocacolaPresentation on cocacola
Presentation on cocacola
Bishakha12
 
strategic management of coca cola
strategic management of coca colastrategic management of coca cola
strategic management of coca cola
Vanita Agrawal
 
Internet marketing of The Coca-Cola Company
Internet marketing of The Coca-Cola CompanyInternet marketing of The Coca-Cola Company
Internet marketing of The Coca-Cola Company
Venelina Darakeva
 
CocaCola Market entry strategy
CocaCola Market entry strategyCocaCola Market entry strategy
CocaCola Market entry strategy
Zaheen Bin Mahmood
 
Coca cola ppt
Coca cola pptCoca cola ppt
Coca cola ppt
adarsh singh
 
Coca cola brand positioning
Coca cola brand positioning Coca cola brand positioning
Coca cola brand positioning
Hiba Nasir
 
Assignment coca cola by nilesh
Assignment coca cola by nileshAssignment coca cola by nilesh
Assignment coca cola by nilesh
NILESH SHUKLA
 
Coca Cola Marketing Plan
Coca Cola Marketing PlanCoca Cola Marketing Plan
Coca Cola Marketing Plan
vanessalyle19
 
Coca Cola Presentation according to philips cottler book
 Coca Cola Presentation according to philips cottler book Coca Cola Presentation according to philips cottler book
Coca Cola Presentation according to philips cottler book
Hameed Niazi
 
Coca cola
Coca colaCoca cola
Coca cola
Rahul Kumar
 
4 p’s of coca cola
4 p’s of coca cola4 p’s of coca cola
4 p’s of coca cola
Adeel Haider
 
Marketing plan of coca cola 1
Marketing plan of coca  cola 1Marketing plan of coca  cola 1
Marketing plan of coca cola 1
maheshkumbh
 

What's hot (20)

CocaCola
CocaColaCocaCola
CocaCola
 
Marketing Mix & SWOT Analysis of Coca Cola'
Marketing Mix & SWOT Analysis of Coca  Cola'Marketing Mix & SWOT Analysis of Coca  Cola'
Marketing Mix & SWOT Analysis of Coca Cola'
 
The imc tools used for communication of cocacola
The imc tools used for communication of cocacolaThe imc tools used for communication of cocacola
The imc tools used for communication of cocacola
 
B2B
B2BB2B
B2B
 
Marketing Presentation on Coca Cola
Marketing Presentation on Coca ColaMarketing Presentation on Coca Cola
Marketing Presentation on Coca Cola
 
Coca cola marketing mix
Coca cola marketing mixCoca cola marketing mix
Coca cola marketing mix
 
Strategic management of coca cola India for BMS students
Strategic management of coca cola India for BMS studentsStrategic management of coca cola India for BMS students
Strategic management of coca cola India for BMS students
 
Coca-Cola Presentation
Coca-Cola PresentationCoca-Cola Presentation
Coca-Cola Presentation
 
Presentation on cocacola
Presentation on cocacolaPresentation on cocacola
Presentation on cocacola
 
strategic management of coca cola
strategic management of coca colastrategic management of coca cola
strategic management of coca cola
 
Internet marketing of The Coca-Cola Company
Internet marketing of The Coca-Cola CompanyInternet marketing of The Coca-Cola Company
Internet marketing of The Coca-Cola Company
 
CocaCola Market entry strategy
CocaCola Market entry strategyCocaCola Market entry strategy
CocaCola Market entry strategy
 
Coca cola ppt
Coca cola pptCoca cola ppt
Coca cola ppt
 
Coca cola brand positioning
Coca cola brand positioning Coca cola brand positioning
Coca cola brand positioning
 
Assignment coca cola by nilesh
Assignment coca cola by nileshAssignment coca cola by nilesh
Assignment coca cola by nilesh
 
Coca Cola Marketing Plan
Coca Cola Marketing PlanCoca Cola Marketing Plan
Coca Cola Marketing Plan
 
Coca Cola Presentation according to philips cottler book
 Coca Cola Presentation according to philips cottler book Coca Cola Presentation according to philips cottler book
Coca Cola Presentation according to philips cottler book
 
Coca cola
Coca colaCoca cola
Coca cola
 
4 p’s of coca cola
4 p’s of coca cola4 p’s of coca cola
4 p’s of coca cola
 
Marketing plan of coca cola 1
Marketing plan of coca  cola 1Marketing plan of coca  cola 1
Marketing plan of coca cola 1
 

Similar to Cocacola- Open Happiness

coca cola markting project
coca cola markting projectcoca cola markting project
coca cola markting project
Aqsa Nawab
 
Management 478 Presentation
Management 478  PresentationManagement 478  Presentation
Management 478 Presentation
brant1121
 
Pepsi
PepsiPepsi
Pepsi
Parvez_H
 
Cola Wars Continues - 2006
Cola Wars Continues - 2006Cola Wars Continues - 2006
Cola Wars Continues - 2006
Aparana Mittal
 
Gap New Segmentation Integrated Marketing Plan
Gap New Segmentation Integrated Marketing PlanGap New Segmentation Integrated Marketing Plan
Gap New Segmentation Integrated Marketing Plan
Qiang Zhang
 
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
KeerthanaVaradharaja2
 
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales Promotion | focus area | types of Promotions |a study on sales Promotion Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
SUBALAKSHMIG2
 
Wendell hall v 2.0 9-2011
Wendell hall v 2.0  9-2011Wendell hall v 2.0  9-2011
Wendell hall v 2.0 9-2011
Wendell Hall
 
Product Life Cycle Of Pepsi
Product Life Cycle Of PepsiProduct Life Cycle Of Pepsi
Product Life Cycle Of Pepsi
Digitech Rathod
 
Marketing PPT.pptx
Marketing PPT.pptxMarketing PPT.pptx
Marketing PPT.pptx
aditimiglani2
 
case study on product life cycle of pepsi
case study on product life cycle of pepsicase study on product life cycle of pepsi
case study on product life cycle of pepsi
anishaa95
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
International Communication Center
 
Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01
amit65in
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
eonemo
 
marketting
markettingmarketting
marketting
maverick054
 
Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA
Amir Alshimi
 
marketting
markettingmarketting
marketting
maverick054
 
Pepsi marketing plan
Pepsi marketing planPepsi marketing plan
Pepsi marketing plan
Senghour Touch
 
Phoenix Beverages Marketing Plan
Phoenix Beverages Marketing PlanPhoenix Beverages Marketing Plan
Phoenix Beverages Marketing Plan
Rousheil
 
Coke vs pepsi
Coke vs pepsiCoke vs pepsi

Similar to Cocacola- Open Happiness (20)

coca cola markting project
coca cola markting projectcoca cola markting project
coca cola markting project
 
Management 478 Presentation
Management 478  PresentationManagement 478  Presentation
Management 478 Presentation
 
Pepsi
PepsiPepsi
Pepsi
 
Cola Wars Continues - 2006
Cola Wars Continues - 2006Cola Wars Continues - 2006
Cola Wars Continues - 2006
 
Gap New Segmentation Integrated Marketing Plan
Gap New Segmentation Integrated Marketing PlanGap New Segmentation Integrated Marketing Plan
Gap New Segmentation Integrated Marketing Plan
 
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
 
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales Promotion | focus area | types of Promotions |a study on sales Promotion Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
 
Wendell hall v 2.0 9-2011
Wendell hall v 2.0  9-2011Wendell hall v 2.0  9-2011
Wendell hall v 2.0 9-2011
 
Product Life Cycle Of Pepsi
Product Life Cycle Of PepsiProduct Life Cycle Of Pepsi
Product Life Cycle Of Pepsi
 
Marketing PPT.pptx
Marketing PPT.pptxMarketing PPT.pptx
Marketing PPT.pptx
 
case study on product life cycle of pepsi
case study on product life cycle of pepsicase study on product life cycle of pepsi
case study on product life cycle of pepsi
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
marketting
markettingmarketting
marketting
 
Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA Marketing plan 2016 project for MBA
Marketing plan 2016 project for MBA
 
marketting
markettingmarketting
marketting
 
Pepsi marketing plan
Pepsi marketing planPepsi marketing plan
Pepsi marketing plan
 
Phoenix Beverages Marketing Plan
Phoenix Beverages Marketing PlanPhoenix Beverages Marketing Plan
Phoenix Beverages Marketing Plan
 
Coke vs pepsi
Coke vs pepsiCoke vs pepsi
Coke vs pepsi
 

Recently uploaded

Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdfDiscover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
RapidLeaks
 
Coffee Presentation Coffee in the CordillerasPDF.pdf
Coffee Presentation Coffee in the CordillerasPDF.pdfCoffee Presentation Coffee in the CordillerasPDF.pdf
Coffee Presentation Coffee in the CordillerasPDF.pdf
ronnelapilado23
 
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
p74xokfq
 
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptxExploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
Lincoln University
 
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
PriyanshiSingh187645
 
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
p74xokfq
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
AdelinePdelaCruz
 
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONALFOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
NataliaLedezma6
 
Science Text Book characteristics and library
Science Text Book characteristics and libraryScience Text Book characteristics and library
Science Text Book characteristics and library
Jerslin Muller
 
Food smoking- processing & preservation.pptx
Food smoking- processing & preservation.pptxFood smoking- processing & preservation.pptx
Food smoking- processing & preservation.pptx
KalyaniThoteLondhe
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
vdabso
 
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
uhyqho
 
What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?
Krill Arctic Foods
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
PriyankaKilaniya
 
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
p74xokfq
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
Tricity help post
 

Recently uploaded (16)

Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdfDiscover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
 
Coffee Presentation Coffee in the CordillerasPDF.pdf
Coffee Presentation Coffee in the CordillerasPDF.pdfCoffee Presentation Coffee in the CordillerasPDF.pdf
Coffee Presentation Coffee in the CordillerasPDF.pdf
 
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
一比一原版美国俄克拉荷马城市大学毕业证(ocu学位证)如何办理
 
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptxExploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
Exploring_Karnali_Region_of_Nepal_(Food, Culture and People).pptx
 
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
Agriculture Market : Global Trends and Forecast Analysis (2023-2032)
 
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
一比一原版美国俄克拉荷马大学毕业证(ou学位证)如何办理
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
 
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONALFOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
 
Science Text Book characteristics and library
Science Text Book characteristics and libraryScience Text Book characteristics and library
Science Text Book characteristics and library
 
Food smoking- processing & preservation.pptx
Food smoking- processing & preservation.pptxFood smoking- processing & preservation.pptx
Food smoking- processing & preservation.pptx
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
 
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
 
What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
 
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
一比一原版美国宾夕法尼亚州立大学毕业证(penstate学位证)如何办理
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
 

Cocacola- Open Happiness