Wendell Hall is a marketing professional with over 20 years of experience in consumer packaged goods marketing. He has held roles in brand management, product management, new product development, and channel marketing. Some of his career highlights include receiving an award for developing 4 new products that generated over $11 million in sales, and managing brands that achieved sales growth objectives in 10 out of 12 years at ConAgra Foods. Currently, he works as a marketing and management consultant through his firm Natural Knowledge, LLC.

1. Wendell HallA CPG Career PerspectiveMarketing Professional:Practicing “Mother Nature Marketing” – Bringing powerful concepts that impact like a winter storm… but with execution as calm as a summer rain.

2. Who is Wendell Hall?I am a Marketing professional with numerous years of CPG marketing experience with major package goods companies such as ConAgra Foods, Quaker Oats and DowBrandsI like to say that practice a style of marketing that I call… “Mother Nature Marketing”“Delivering powerful concepts that impact like a winter storm... but with execution as calm as a summer rain” The Promise: With me you are getting three-in-one Traditional marketing management experience Coupled with extensive product development expertiseExperience in collaborations with sales teams and directly with customersFollow/Friend/Link me at:

3. http://twitter.com/MotherNaturMktg

4. http://www.linkedin.com/in/MotherNatureMarketing

5. http://www.facebook.com/MotherNatureMarketing

6. My Blog at Mather Nature Marketinghttp://wendellhall.wordpress.comCPG Marketing Professional BioNATURAL KNOWLEDGE, LLC 2007 to PresentManaging Director (Marketing and General Management Consultant ) – Consultant using extensive strategic expertise to fill client’s marketing and general management needs. ConAgra Foods: Senior Marketing Manager (Director level organizationally) 1995 to 2007Years of success in marketing, branding, new product development and product & channel management that achieved business growth objectives 10 out of 12 years at ConAgra.

7. Expertise in developing and executing strategic plans through the use of marketing research, consumer insights and category knowledge to deliver growth as demonstrated by 3 “Tomato-Rama” and a Hunt Club award for topline and profit margin growth.

8. A collaborative team builder fostering cross-functional cooperation to deliver, sensory and insights driven, value added new products as noted by the ABC (Above And Beyond) award for product development and innovation of 4 new products launched in one year.The Quaker Oats Company 1990 to 1995Product & Channel Manager -- Leveraged Quaker brand equities to introduce a portfolio of vendible, consumer-recognized wholesome snacks

9. Product Manager -- managed , both, a small regional retail brand and a large scale institutional business of Burry Cookies, Crackers and Snacks

10. Brand Manager – Nehi/Diet Rite Non-carb beverage & Continental Gourmet Coffee DowBrands Inc., a Dow Chemical Co. SBUPrior to 1990Brand Manager -- The key strategic leader for the Ziploc Storage Bag brand; DowBrands Inc.’s flagship $80M businessNew Product Innovation AccomplishmentsNotable New Product Platforms Introduced

11. Sidewalk Café Gourmet Cocoa and Cappuccino

12. Swiss Miss Gourmet Cocoa Gift Packs

13. Orville Redenbacher RTE Kettle Corn

14. Orville Redenbacher RTE X-treme Cheddar

15. Angela Mia CanOlive Oil Blend

16. Wesson Turkey Fry Peanut Oil

17. Snack Pack Fruit Flavored Sliders (Gels in a tube)

18. Cap’n Cruncher Cookies