The Coca-Cola Company is the world's largest beverage company. It was founded in 1886 in Atlanta, Georgia and sells beverages in over 200 countries. Coca-Cola sells 1.6 billion servings each day and uses a variety of marketing, promotion, and content strategies to engage customers around the world. The company has a long history and continues to see financial growth with increasing sales volumes and revenue.

1. COCA COLA CO.

3. GENERAL
INFORMATION
The Coca-Cola Company (TCCC), is the
biggest beverage company in the world.
The company is an American company,
but has factories in a lot of parts of the world.
Director and chief executive officer is Muhtar Kent.
Coca Cola sell in over 200 Countries
1.6 Billion servings sell each day

4. HISTORY
Coca-Cola was founded in May 1886
by Dr. John Pemberton
First it was used as a medicine.
After that it has been more popular as a drink.
In its content, it has seven secret material.
Only two people in the world know the secret of its.
These materials are protected in a bank vault.

5. HISTORY
Coca-Cola was sold to the public
in Atlanta at Jacob’s Pharmacy at first
Only nine servings of the soft drink
were sold each day
Sales for the first year were only $50
In 1888 Asa Griggs Candler bought
the company and sales increased
over 4000 percent
Eight thousand Coca-Cola is drinking in a second
all over the world

6. MARKETING
MANAGEMENT
A lot of brand use content marketing strategy like Coca-Cola.
Examine the concept of content marketing in 4 steps :
 1) Create a streamlined content
Content should be fluent in the language and in terms of
appearance
 2)Share your content on Linkedin
Your company's goals, the reason being there, your brand,
your target audience should be in your account on Linkedin
information.

7. MARKETING
MANAGEMENT
 3)Be a part of
Coca-Cola is a part of social networks like Facebook,Twitter.
You can find a lot of story about Coca-Cola.But nowadays
advertisements and stories aren’t enough.Brands should follow
their costumers and must be in constant interaction with
customers.

8. MARKETING
MANAGEMENT
 4)Tell a dinamic story.
Brands prefer tell dinamic stories to tell one-way stories. Be a
part of their stories is more important than to publish stories.
Be brave and produce creative content.
Coca-Cola describe its new content strategy:
70% of low-risk content.
20% of creative and innovative content
10% of high-risk content

9. MARKETING
MANAGEMENT
 PROMOTION
There are three main reasons behind
the promotion activities of firms:
 1. To provide information to consumers about the product
 2. Remind product to the consumers
 3. To try to convince consumers to take the product

10. MARKETING
MANAGEMENT
 There are three different
ways to implement these efforts
 Advertise
 Personal selling
 Sales promotion (promotion)

11. MARKETING
MANAGEMENT
 There are two basic promotion strategies, including:
1. Push strategy : Intermediaries in the distribution channel is
pushed to the consumers. Accomplish this, the method is used
for promotion.
2. Pull strategy:The main purpose is to attract the consumer
wholesaler.

12. Coca Cola Slogans
1886 Drink Coca-Cola
1913 The Best Beverage Under the Sun
1929 The Pause that Refreshes
1937 America’s Favorite Moment
1945 Passport of Refreshment
1955 America’s Preferred Taste
1963 Things Go Better With Coke
1976 Coke Adds Life
1984 Just For The Taste of It
1985 America’s Real Choice
1993 Always Coca-Cola
2003 Coca-Cola Real
2005 - Make It Real.
2006 - The Coke Side of Life (used also in the UK)
2007 - Live on the Coke Side of Life (also used in the UK)
2008 - love it light (also used in the UK)
2009 - Open Happiness
2010 - Twist The Cap To Refreshment
2011 - Life Begins Here
2012 - Open Happiness

13. HUMAN
RESOURCES
Responsible for the administrative roles in the process of
starting work:
 1) Explain the function and structure of the established
business units in contact every day.
 2) Describe the characteristics and priorities of the tasks and
expectations to the new employee.

14. HUMAN
RESOURCES
 3) Appoint a person in charge of employee orientation.
 4) Share your informations, ideas, perspectives on work-
related issues with new employee
 5) Have a weekly interviews with new employees

15. HUMAN
RESOURCES
Starting work program consists of three stages :
 1) Preparation process: Includes the process before starting
work
 2) Application process: Includes the first few weeks and
orientation.
 3) Evaluation process : Includes the process after completion
of the program

17. FINANCIAL
MANAGEMENT
Since 1919, Coca Cola has been a publicly traded company.
2012 announcing financial results of the Coca-Cola
continues its steady growth and an increase of 18 percent
of consolidated sales volume increased to 356 million unit
cases.

18. FINANCIAL
MANAGEMENT
Continued double-digit growth in sales volume in five
quarters in a row in the first half of the year.
Net sales increased 24% and it’s revenue has been $ 1.6 billion.

19. COCA COLA CO.
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