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Coca cola presentation
This document provides an overview of The Coca-Cola Company. It discusses that Coca-Cola was invented in 1886 and the company was incorporated in 1894. The Coca-Cola Company manufactures syrup concentrate which is then sold to bottlers who hold exclusive territories. It also discusses Coca-Cola's vision, mission, and marketing strategies including their wide product portfolio, aggressive promotion activities, geographic-based pricing, and extensive distribution network which has helped them achieve a 48.6% global market share.
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Coca cola presentation
- 1. CORPORATE MASTERMINDS Name: MD TanjinUL haque ID:162534 Name: Nahian A Halim ID:172504 Name: MD Mahmudur Rahman ID:172532 Name: Aninda Chakma ID:162540 Name: Abdullah Al Noman ID:162540
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- 4. 1 invented in1886 by pharmacist John Pemberton Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were bought in 1894 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company. 2 The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, 1 the Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. It holds The market share of 48.6% worldwide. 3 invented in 1886 by pharmacist John Pemberton Pemberton in Atlanta, Georgia. The Coca-Cola formula and brand were bought in 1894 by Asa Griggs Candler (December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company. 2 The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, 1
- 5. According to TheCoca-Cola Company's 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries 4 5 6 The 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales
- 7. *according to 2013annual report of coca-cola Market Share- WorldWide
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- 11. PEOPLE Be a greatplace to work where people are inspired to be the best they can be.
- 12. PORTFOLIO Bring to theworld a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
- 13. PARTNERS Nurture a winningnetwork of customers and suppliers, together we create mutual, enduring value
- 14. PLANET Be a responsiblecitizen that makes a difference by helping build and support sustainable communities.
- 15. PRODUCTIVITY Be a highlyeffective, lean and fast- moving organization
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- 18. To inspire moments of optimismand happiness.
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- 22. PRODUCT The company has thewidest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thumbs up, Minute Maid, Nimbu fresh, Nested iced tea etc.
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- 24. PRICE the pricing isdone according to the market and geographic segment. Beverage market is said to be a oligopoly market (few sellers and large buyers), hence they form into cartel contract to ensure a mutual balance in pricing between the sellers. Their pricing strategy is based on the competitors pricing
- 25. PLACEMENT the distribution system ofcoca cola follows the FMCG distribution pattern. . The effective distribution network of coke has almost eroded the small and middle level players in the market. they have captured even the rural market by extensive distribution and have eroded the market share of Bovonto, Kalimark et
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