This document provides an overview of The Coca-Cola Company. It discusses that Coca-Cola was invented in 1886 and the company was incorporated in 1894. The Coca-Cola Company manufactures syrup concentrate which is then sold to bottlers who hold exclusive territories. It also discusses Coca-Cola's vision, mission, and marketing strategies including their wide product portfolio, aggressive promotion activities, geographic-based pricing, and extensive distribution network which has helped them achieve a 48.6% global market share.

1. CORPORATE
MASTERMINDS
Name: MD Tanjin UL
haque
ID:162534
Name: Nahian A
Halim
ID:172504
Name: MD
Mahmudur Rahman
ID:172532
Name: Aninda
Chakma
ID:162540
Name: Abdullah Al
Noman
ID:162540

3. OVERVIEW

4. 1 invented in 1886 by pharmacist
John Pemberton Pemberton in
Atlanta, Georgia. The Coca-Cola
formula and brand were bought
in 1894 by Asa Griggs Candler
(December 30, 1851 – March 12,
1929), who incorporated The
Coca-Cola Company.
2
The Coca-Cola Company is an
American corporation, and
manufacturer, retailer, and
marketer of nonalcoholic beverage
concentrates and syrups. The
company is best known for its
flagship product Coca-Cola,
1
the Company only produces syrup
concentrate, which is then sold to various
bottlers throughout the world who hold
exclusive territories. It holds
The market share of 48.6% worldwide.
3
invented in 1886 by pharmacist
John Pemberton Pemberton in
Atlanta, Georgia. The Coca-Cola
formula and brand were bought
in 1894 by Asa Griggs Candler
(December 30, 1851 – March 12,
1929), who incorporated The
Coca-Cola Company.
2
The Coca-Cola Company is an
American corporation, and
manufacturer, retailer, and
marketer of nonalcoholic beverage
concentrates and syrups. The
company is best known for its
flagship product Coca-Cola,
1

5. According to The Coca-Cola
Company's 2005 Annual Report, the
firm at that time sold beverage
products in more than 200 countries
4
5
6
The 2005 report further states that
of the more than 50 billion
beverage servings of all types
consumed worldwide, daily,
In 2010, it was announced
that Coca-Cola had become
the first brand to top £1
billion in annual UK grocery
sales

7. *according to 2013 annual report of coca-cola
Market Share-
WorldWide

9. Vision
Mission
Marketing
Strategies

10. Vision

11. PEOPLE
Be a great place to work
where people are inspired
to be the best they can be.

12. PORTFOLIO
Bring to the world a portfolio
of quality beverage brands
that anticipate and satisfy
people's desires and needs.

13. PARTNERS
Nurture a winning network of
customers and suppliers, together we
create mutual, enduring value

14. PLANET
Be a responsible citizen that makes a
difference by helping build and support
sustainable communities.

15. PRODUCTIVITY
Be a highly effective, lean and fast-
moving organization

16. MISSION

17. To refresh the
world...

18. To inspire
moments of
optimism and
happiness.

20. MARKETING
STRATEGIES

21. 4P’s
PRODUCT Place
PROMOTION PRICE

22. PRODUCT
The company has
the widest
portfolio in
beverage industry
comprising of
3300 products.
Beverages are
divided into diet
category, 100%
fruit juices, fruit
drinks, water,
energy drinks, tea
and coffee etc
Coca cola brands in India are
Fanta, Maaza, Limca, sprite,
Thumbs up, Minute Maid,
Nimbu fresh, Nested iced tea
etc.

23. PROMOTION
Various
Advertising
Aggressive
Marketing
Value Based
Promotion

24. PRICE
the pricing is done
according to the market
and geographic
segment.
Beverage market is said to
be a oligopoly market (few
sellers and large buyers),
hence they form into cartel
contract to ensure a
mutual balance in pricing
between the sellers.
Their pricing
strategy is based on
the competitors
pricing

25. PLACEMENT
the distribution system
of coca cola follows the
FMCG distribution
pattern.
.
The effective
distribution network of
coke has almost
eroded the small and
middle level players in
the market.
they have captured even
the rural market by
extensive distribution and
have eroded the market
share of Bovonto, Kalimark
et

26. That’s Our Story!!!!

27. THANK YOU!!!!