Coca-Cola originated in the late 1800s as a medicinal syrup intended to treat various ailments. By the 1930s, it had transformed into a mass-consumed beverage, distinguishing itself through unique bottle design and branding as "the real thing." Over the 20th century, Coca-Cola built strong brand recognition through extensive advertising campaigns that embedded it in American popular culture and appealed to national pride. It has since evolved a global marketing strategy, leveraging cultural trends and media to appeal to diverse audiences worldwide. Coca-Cola remains one of the most valuable brands due to consistently connecting with consumers across channels.