S.Brooks/ Coca Cola More Than A Soft Drink(Case Study) Business Management
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Coca Cola is one of the most popular soft drinks in the United States with over 125 years in business. They faced a major challenge when they changed the original Coke formula and deceived customers through taste tests, which caused complaints and threats from customers who felt betrayed. Coca Cola lost trust and confidence from their valued customers before ultimately deciding to reinstate the original formula within a few months in order to rebuild trust and show integrity to their customers.
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Cola Wars
The document summarizes the 100-year rivalry between Coca-Cola and Pepsi in 3 paragraphs:
Coca-Cola and Pepsi initially competed for market share through carbonated soft drinks and focused on bottlers, retailers, and suppliers. Coca-Cola was first to franchise but struggled with acceptance due to inexperience. It began acquiring bottlers to boost competition.
In the 21st century, competition centered on emerging international markets and expanding beyond carbonated soft drinks. Price wars in the 1990s focused on low-price strategies. Globally, Coca-Cola dominated with 51.4% market share compared to Pepsi's 21.8%.
Coca-Cola faced challenges including execution
Strategic Blunder : The Case of The Coca Cola Company
The Coca-Cola Company introduced a new formula for its flagship Coca-Cola product in 1985 without continuing production of the original formula, which was met with significant public backlash. This "New Coke" launch is considered one of the biggest marketing failures of all time. Within months, Coca-Cola had resumed production of the original formula, now called "Coca-Cola Classic", to meet consumer demand. The company learned that brand loyalty and emotional attachment to cultural icons like the original Coca-Cola formula were not adequately considered. Future product changes require more comprehensive market research and gradual implementation.
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- The company's vision is to maximize shareholder returns while being socially responsible. Its mission is to refresh people in mind, body and spirit.
- Coca-Cola had $233 billion in enterprise value and $134 billion in total revenue in 2017. It employs various strategies like responsible marketing and product innovation.
- The company offers over 3,500 beverage products
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The document provides an analysis of the Coca-Cola Company. It discusses the company's history beginning in 1886. Coca-Cola owns over 500 brands and operates in over 200 countries worldwide. The summary analyzes Coca-Cola's vision, mission, objectives, values, stakeholders, SWOT analysis considering internal/external factors, Porter's Five Forces model, BCG matrix and value chain. It identifies Coca-Cola's global presence, brand awareness and marketing as strengths but also competition and potential health effects as weaknesses.
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Coca-Cola has undergone significant changes over its history in response to external factors like wars and internal shifts in tastes and expectations. When it was founded in 1886, it produced a product that was sold as a medicine and made only $50 in sales annually. Now, Coca-Cola produces over 500 products and sells 1.8 billion bottles daily. The company has changed its products, organizational structure, packaging, and employees to adapt. It uses models like Lewin's three-step process of unfreezing, changing, and refreezing to implement changes while overcoming resistance from staff and customers accustomed to tradition. Overall, Coca-Cola's ability to evolve with the times through comprehensive change management has contributed to its
Case #1A young girl with difficulties in schoolDecision Po.docx
Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement
· They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student
In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue.
CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively.
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The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries.
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The Coca-Cola Company is the world's largest beverage company offering over 500 brands of sparkling and still beverages. It has a portfolio of 16 billion-dollar brands like Diet Coke, Fanta and Sprite. Through strategic acquisitions and expansion, Coca-Cola now serves over 1.8 billion beverages daily in over 200 countries. The company was founded in 1886 and has grown to become the most ubiquitous brand worldwide through strategic marketing, partnerships and adapting to changing consumer preferences and regulations.
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New Coke was introduced by Coca-Cola in 1985 as a replacement for original Coca-Cola, but it backfired tremendously. Consumers strongly preferred the original formula and protested the change. Within months, Coca-Cola was forced to reintroduce original Coca-Cola under the name "Coca-Cola Classic" to appease customers. This case demonstrated that brands need to consider deep consumer attachment to and resonance with the original product before making drastic formula changes, as customers viewed it as an abandonment of the brand they knew and loved.
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WEEK 8 ASSIGNMENT 3 1WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3.docx
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WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
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- 1. Coca Cola More Than Just A Soft Drink Customer Satisfaction Sharon Brooks
- 3. The product has been very successful.
- 4. The company has faced many challenges.ck
- 6. Set objectives that are tangible in order to satisfy customers.
- 8. They knowingly deceived their customers through a test taste
- 11. Loss of Profit
- 12. Risk of losing customers and major sales
- 13. Customers began to protest
- 16. Trust was rebuilt after they did not change the formula
- 18. They did not have an alternative outcome relating to customer reactions
- 27. Cost leadership or focus strategy
- 29. Organization withdraws from the market place
- 30. Coca Cola stirred up a controversy
- 32. Utilize the skills of ALL employees
- 33. Allow employees to assist in the decision making processck
- 36. Customers continued their love for the product
- 38. Realized customers actually owned the product.
- 39. Company benefited from the consumers love for the product