branding

3. COCA-COLA
Coca-Cola Company is the world's
largest nonalcoholic beverage
company.
Within ourmore than 400 brands
are nearly 2,400 beverage
products.
Operations in more than 200
countries.
 Coca-cola accounts for

4. HISTORY
Coca cola was invented by john stith
pemberton in 1886 in Atlanta, Georgia.
The coca-cola formula and brand was
bought in 1889 by Asa Candlerwho
incorporated the coca cola company in
1892.
Within fouryears, his merchandising
flairhelped expand consumption of
Coca-Cola to every state and territory.
UnderRobert W. Woodruff six decades
of leadership , The Coca-Cola Company
took the business to unrivaled heights

5.
MISSION
TheCocaColaCompany createsvalueby
executing comprehensivebusinessstrategy
guided by six key beliefs:
Consumer demand driveseverything wedo.
Brand CocaColaisthecoreof our business
Wewill serveconsumersabroad selection of
thenonalcoholic ready-to–drink beverages
they want to drink through out theday.
Wewill bethebest marketersin theworld.
Wewill think and act locally.
Wewill lead asamodel corporatecitizen.

6. VISION
PROFIT: Maximizing return to shareowners while being mindful
of overall responsibilities.
PEOPLE: Being a great place to work where people are inspired
to be the best they can be.
PORTFOLIO: Bringing to the world a portfolio of beverage
brands that anticipate and satisfy peoples’ Desires and needs.
PARTNERS: Nurturing a winning network of partners and
building mutual loyalty.
PLANET: Being a responsible global citizen that makes a
difference.

7. VALUES
Coca-Cola is guided by shared values that both the employees as individuals
and the Company will live by; the values being:
 LEADERSHIP: The courage to shape a better future
 PASSION: Committed in heart and mind
 INTEGRITY: Be real
 ACCOUNTABILITY: If it is to be, it’s up to me
 COLLABORATION: Leverage collective genius
 INNOVATION: Seek, imagine, create, delight
 QUALITY: What we do, we do well

9. Product line soft-drink:
Coca-cola
Sprite
Fanta
Diet coke
Limca
Maaza
Thums up

11. Evolution

12. Campaigns and slogans

14. Connecting to the people
 Twitter coca cola has more than 2.4 million followers
leading engagement to more than 1 billion people in a
month.
Facebook page of coca cola has more than 35 million
likes.
Coca cola also connects through sports such as being
sponsor for 1996 cricket world cup ,fifa world cup 2014.
Coca cola has always been active in social activities to
connect with people recent example being recycling of
plastic bottles in London Olympics 2012.
It has also used sales promotion activities to connect
to the people.