The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.

1. HOW BRAND PR BROUGHT
SHARE A COKE
TO LIFE FOR COKE FANS

2. OVERVIEW
The campaign was bolstered by
customized VIP kits, consumer-generated
original online content, a satellite media
tour with Danica Patrick from the
Coke Zero 400, the campaign’s
eCommerce site, and
a Twitter emoticon.

3. VIP KITS
To generate
widespread awareness,
Coke engaged press,
celebrities, social
media influencers,
Coca-Cola partners
and notable brand
fans nationwide with
customized VIP kits.

4. Celebrities who shared their customized kits on their
social media platforms included:
• pop singer Jordin Sparks
• sportscaster Sam Ponder
• Olympic gold medal soccer player Alex Morgan
• multi-instrumentalist DJ, and record producer
Ahmir Khalib Thompson, better known as
The Roots’ Questlove
• Kevin Hart
• Vanessa Hudgens
• Miley Cyrus
• Lena Dunham
VIP KITS

5. #SHAREACOKE EMOJI
The #ShareaCoke emoji set a record for the
“World’s Largest Cheers” on September 18, 2015.

6. USER GENERATED CONTENT:
BABY NEWS
This user-generated content, from Pat and Whitney
McGillicuddy, features the couple using Share a Coke cans to
announce their baby news and the video took the internet by
storm. It generated attention for Share a Coke on Huffington
Post, Buzzfeed, Perez Hilton, The Hollywood Gossip, HLN
and broadcast outlets around the country.

7. To-date, the video has generated
more than 49.5 million impressions and
3.99 million views on YouTube.
*not included in reported PR impressions
49.5 million
3.99 million
USER
GENERATED
CONTENT:
BABY NEWS

8. VINE: PROMPOSAL
As part of a collaboration with Connections and Content,
Brand PR enlisted five Vine stars to give teens a sneak peek at
the campaign and showcased how Share a Coke could be
used to create an exciting “Promposal.”

9. In total, Promposal content garnered
more than 27.2MM impressions
and 603k expressions across Vine,
Instagram and Twitter.
27.2 MM
603k
VINE:
PROMPOSAL

10. ECOMMERCE &
PINTEREST
Brand PR partnered with
10 entertaining, lifestyle
and wedding pinners to
support the “Share a Coke”
eCommerce site, asking
them to showcase creative
ways to use the eight-
ounce glass bottles this
summer and host a
Pinterest giveaway.

11. In total, pinner partnerships garnered more than
52.4MM impressions and 58K expressions.
52.4MM
58K
ECOMMERCE
& PINTEREST

12. In total, our 10 pinners posted 33 unique sponsored
blog posts and more than 600 social posts across
Facebook, Twitter, Instagram and Pinterest.
ShareaCoke.com press coverage was also placed
by Brand PR in:
• Martha Stewart Weddings
• The Knot
• Real Simple
• Vogue
ECOMMERCE
& PINTEREST