3. Burger King Christmas
Sweater Campaign
• Aims of the campaign: entertain by allowing people to buy the
specially made Christmas sweater and informs people of their
new product (people know it is flame grilled)
• Platforms advertised on: video posted on YouTube, billboards
and posters
• Target audience: young people, as young people are shown in
the ad
• Hook: an ugly sweater you can use your phone to interact with
• Call to action: “Get the Christmas sweater”
5. Lucifer
• Aims of the campaign: entertain people by showing them
what will be coming up in the new season, informing
people that the time the show is on TV is changing
• Platforms advertised on: posters, billboards, TV adverts,
social media
• Target audience: teenagers, young adults
• Hook: a new season of a popular TV show, teaser shows
what will come up
• Call to action: “Lucifer returns this fall on Fox”
7. • Aims of the campaign: entertains viewers with
scenic views, informs people of how much the
cruises are and where they can book one, makes
viewers jealous
• Platforms advertised on: newspapers, magazines,
tv adverts
• Target audience: retired people and couples
• Hook: pretty scenery, use of star power (Rob
Brydon), luxurious holiday experience
• Call to action: “Book with your mid-county’s co-
operative travel agent today”
