Coca-Cola is consumed globally and was found to be popular due to its taste rather than peer pressure. It is affordable worldwide and comes in various sizes. Coke has been successfully advertised for 50 years through TV commercials and catchy slogans. It also engages in charitable giving during disasters. Though many varieties exist under the Coca-Cola brand, the core product is recognized by 94% of the world's population and 10,450 drinks are consumed every second globally.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
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Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
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Le Prix des Étudiants Qualité Performance a vu le jour en 2013. Il vise à rechercher et récompenser les meilleurs travaux, dans le domaine de la Qualité, réalisés par des étudiants dans le cadre de leurs activités, au sein d’organismes.
Deux catégories sont ouvertes pour ce prix : Bac+3 (Licence, Licence Pro) et Bac+5 (Master, Ingénieur).
Consacré à l'Excellence, ou plutôt aux 4 excellences, ce nouveau numéro de votre revue propose près de 30 pages d'articles et de témoignages.
Au sommaire : excellence managériale, excellence relationnelle, excellence opérationnelle et excellence sociétale.
Le Prix France Qualité Performance® récompense depuis plus de 20 ans les organisations exemplaires.
Il a évolué au fil des années pour aujourd'hui réunir 4 concours, réunis sous l'appellation des Prix Qualité Performance :
- Le Prix France Qualité Performance
- Le Prix des Bonnes Pratiques, créé en 2012
- Le Prix des Étudiants, créé en 2013
- Le Prix du Livre, organisée depuis 14 ans par Air France, la Poste, Juhliet et EDF, en partenariat avec France Qualité.
Le Prix France et le Prix des Bonnes Pratiques sont possibles au niveau national ou au niveau régional selon les réseaux régionaux participants.b
Retrouvez dans cette présentation les informations essentielles.
Et si nous tentions d’objectiver ces propos en définissant le premier tableau de bord de la qualité qui donnerait, chiffres et tendances en main, le pouls de la qualité en France ? C’est le défi qu’a relevé France Qualité.
DE LA MÉTHODE
Comment trouver les indicateurs les plus pertinents ? Nous avons conçu le Tableau de Bord Qualité France en nous appuyant sur l’approche Balanced Scorecard (Tableau de bord de la performance). Cet instrument de pilotage est encore insuffisamment pratiqué par nos dirigeants, comme le montre l’étude de Deloitte « In the dark II : what many boards and executives STILL don’t know about the health of their business ». Cette approche est puissante et amène à imaginer des indicateurs selon 4 cadrans : Finances / Parties prenantes, dont les clients / Processus / Apprentissage organisationnel
L’application de cette méthode nous a permis d’identifier 15 indicateurs répartis comme suit :
Finances : 3 indicateurs
Parties prenantes, dont les clients : 3 indicateurs
Processus : 4 indicateurs
Apprentissage organisationnel : 4 indicateurs
Cette batterie de mesure est complétée par un indicateur commun et transversal.
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
3. The task my class took on was to find out if students around
the world have the same reaction to Coke that we have
here in New Hampshire. They wondered if students just
drank Coke because everyone else did or if they really liked
the taste. We asked students from the learning circles
questions about their drinking habits as it pertained to soft
drinks. We received responses we were expecting and also
answers that amazed us. The thing we were most
surprised about was that of the students we surveyed, the
ones that were most dissimilar to us were from Kansas in
the U.S. The students there drank a lot of drinks we here in
New England had never heard of.
4. Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste.
Peer pressure did not
seem to have a
significant influence on
the decision of what
soda to drink. Students
also felt strongly about
they decision to drink
Coke Versus Pepsi.
There really does
appear to be a cola war.
5. Coca-Cola Statistics
• Coca cola owns more than
½ of the world’s beverages.
• Coke is affordable in all the
countries we surveyed. It
was not out of the price
range for an afternoon
snack.
• Coke comes in a variety of
sizes worldwide so you can
use it for a crowd or as a
personal snack drink
6. Advertising
• Coke was first
advertised as a remedy
for headaches and
exhaustion
• Coke has been
advertising on television
for 50 years.
• Songs used in coca
cola commercials have
become popular.
• They use catchy mottos
such as:
“Adds a refreshing
relish to every form of
exercise”
7. Charitable Giving
• The Coca-Cola Company and its
bottling partners shipped more than 30
million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated
$10 million to tsunami relief efforts in
Asia and after the September 11
terrorist attacks committed to a $12
million financial contribution to disaster
relief efforts.
8. The Other Side of Coke
• There are 27 • Some of the other
different varieties of brands under the
coke made by Coca- Coca-Cola Company
Cola are:
– Sprite
• First bottle of Coke – Barq’s Root beer
was sold 120 years – Dasani
ago on May 8, – Dr. Pepper
1886 in Atlanta, – Fresca
Georgia. – Hi-C
– Minute Maid
9. Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.
• Coke is a Kosher drink,
so it is sold
internationally.
This coke can is written in Hebrew
10. Coca-Cola Recognition
• Coca-Cola is
recognized by 94% of
the world’s population
• Approximately 10,450
Coca-Cola brand drinks
are consumed around
the world each second
of every day
11. International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.
12. Coca-Cola in Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This
was particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.
13. In the Olden Days
• Coca-Cola sold only • A single share in
25 bottles in the first Coke that was
year bought in 1919
• Nowadays, they sell would be worth
over one billion $92,500 in 1997
bottles per day • 1919 is when the
Coca-Cola went
public
14. Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70
15. Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed
16. Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink
17. A Special Thanks !!
We would like to publicly thank the
following two classes who provided us
with information.
Sandra Winnett
Mohammad Munir