This document summarizes the results of a national survey conducted from November 21st-28th with 69 participants about familiarity with and purchasing habits related to Coach products. Key findings from the survey include: 19% of respondents were extremely familiar with Coach, 50% last purchased a Coach product over 5 years ago, and the most common way people heard about Coach was from friends at 42%. The majority of purchases were for oneself at 72%.

1. Vivian Rebrin

2. Background
 N=69 people
 N Completed= 63 people
 National Survey
 Conducted November 21st-28th
 Method used for survey: instantly and amazon turk
 Not weighted

3. Coach Stock Price

4. Hypothesis

5. 19%
25%
32%
16%
8%
Familiarity
Extremely Familiar Very Familiar Moderately Familiar
Slightly Familiar Not at all Familiar
34%
66%
Gender
Male
Female
8%
92%
Nevada
Yes
No

6. 20%
49%
20%
8%
3%
Ages
18-24 25-34 35-44 45-54 55 or older

7. 50%
13%
10%
25%
2%
If you have never purchased a Coach product, why?
Too Costly Don't see the value
Don't like the style Too costly and don't like the style
Never seen/heard of it before

8. 80%
20%
Product Name Recognition
Yes No
3%
19%
12%
17%
49%
Last time you purchased a Coach product
Recently Last Year In the last 5 years In the last 10 years Never

9. 3%
17%
42%
35%
3%
How did you hear about Coach?
Internet Advertisement Department Store Friend Social Media

10. 3%
14%
52%
21%
10%
If you purchased a Coach product, where did you do so?
Flagship Store Retail Store Outlet Store Department Store Online Store
72%
21%
7% 0%
Who are you purchasing this product for?
Myself Spouse Friend Daughter/Son

11. Key Findings

12. Thank You!