יש שיגידו שעמודי המוצר באתרי המכירות הם העמודים החשובים ביותר. מי שאומר את זה צודק. בעשר הדקות שלי אנסה להגדיר איך נכון לייצר עמוד מוצר ומהם האתגרים והבעיות שאנו צריכים לפתור בדרך. נסתכל על דוגמאות וסטטיסטיקות ונפענח את הנוסחא לדף מוצר מוצלח וחוויתי.

1. Product Pages Done Right.
Tamar Nevo

2. Most important page in the e-commerce process

3. Where the decision is made

4. Oftentimes it’s the first and only page visitors see

5. Users needs to feel in control

6. Lacking information

7. 50%
of purchases are not completed
due to lack of information

10. A good product page gives the user a sense of control by
providing information about the product.

11. QUALITY IMAGES

12. QUALITY IMAGES
QUALITY IMAGES

13. 48% of customers would
not make a sale if there was
only one product image
available on a product page.

14. 360˚ VIEW

15. 360˚ VIEW

16. ALTERNATE VIEWS

21. 40% of customers would
avoid purchase if they saw
no lifestyle images of
products on the website.

22. ALONE

23. IN CONTEXT

24. ALONE

25. ON MODEL

26. DETAILS

27. IN CONTEXT

28. 1. Visual information
2. Product description

29. 1. Visual information
2. Product description
3. Customer reviews

30. 63% of customers are
more likely to make a
purchase from a site which
has user reviews.

31. the presence of bad reviews
actually improves
conversions by
67%.

33. Sales of the Three Wolf
Moon T-shirt shot up
2,300%.

36. SOCIAL PROOF

37. SOCIAL PROOF

38. SOCIAL PROOF

39. How much is too much?