Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
PPC Basics "5 Steps to PPC Success" - Pubcon New Orleans 2014 by Mark BarreraMark Barrera
5 Basic PPC setup items essential to every account.
Get Educated
Keyword Research
Campaign / Ad Group Setup
Budgets and Bidding
Landing Page Optimization
2016 Place Conf: Case Study - Shoe Carnival -- from Search to StoreLocalogy
SIM Partners will discuss Shoe Carnival's cross-platform campaign that drove smartphone users into stores with web-based offers, the mobile wallet and notifications. It also shows how mobile wallets can be leveraged by retailers, who don't have installed apps on users' smartphones.
Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Your Mobile PPC Sucks (But It Doesn't Have To!). PRESENTATION: Your Mobile PPC Sucks (But It Doesn't Have To!) - Given by Maddie Cary, @maddiemarketer - PointIt, Director of Paid Search. #SMX #22B1
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
PPC Basics "5 Steps to PPC Success" - Pubcon New Orleans 2014 by Mark BarreraMark Barrera
5 Basic PPC setup items essential to every account.
Get Educated
Keyword Research
Campaign / Ad Group Setup
Budgets and Bidding
Landing Page Optimization
2016 Place Conf: Case Study - Shoe Carnival -- from Search to StoreLocalogy
SIM Partners will discuss Shoe Carnival's cross-platform campaign that drove smartphone users into stores with web-based offers, the mobile wallet and notifications. It also shows how mobile wallets can be leveraged by retailers, who don't have installed apps on users' smartphones.
Salesforce Communities is transforming industries to drive new levels of customer intimacy. Meeting your customers at Point of Decision and taking advantage of 24/7 engagement is more critical than ever in the era of The Internet of Customers. Revenue is at stake and lots of it. Come hear thought leaders discuss how you can leapfrog over layers of distribution to connect with customers when it matters most.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
The Data Opportunity - Rock your data with Segment.comSemetis
Keynote on the marketing approach of mention.com, one of France's leading start-ups. By using Segment.com, a single API, they collect advanced data which feeds a series of automated marketing tools.
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Epic Insights: PPC Analytics Tactics That Can Make or Break Your PerformanceKissmetrics on SlideShare
Analytics and PPC The Basics • Ensure AdWords is destination URL auto-tagging • Link Google Analytics account to AdWords • Tag paid search platforms with appropriate UTM tagging
Analytics and PPC Where To View Paid Search Data In Analytics
Section One Google Analytics Goals Goal Type Example Destination thanks.html Duration 5 Minutes On Site Pages/Screens per Session 3 Pages Visited Event Played A Video
Analytics and PPC Define Channel Groups - Break Out Paid Search Into: • Generic Terms • Branded Terms
Analytics and PPC Ecommerce Tracking - View Data By: • Product (ex: Widget A) • Product SKU (ex: 1111) • Product Category (ex: Widgets) • Source/Medium (ex: google/cpc)
Analytics and PPC Summary • Properly setup Google Analytics and associated links between paid search programs • Define goals - both micro and macro • Setup channel groups to break out paid search by brand and non brand • If tracking dynamic revenue values, make sure e-commerce tracking is properly setup
Post Click Behavior What Is Considered Post Click Data? • Bounce Rate • Pages/Session •
Post Click Data Can Be Reviewed By: • Campaign • Ad Group • Keyword • Destination URL • Platform • Hour of Day
AdWords Campaigns
Then Dig Into Keywords
View PPC Landing Page Behavior
Post Click Behavior View Data By Keyword Average Position, Including: • Revenue • Conversion Rate • Bounce Rate • Pages / Session • Goal Completions • And Many More!
Post Click Behavior Summary • Understand and consistently review post click metrics • Paid search data can be reviewed in a variety of ways including campaigns, ad groups, and keywords • Highlight areas that see good and poor post click data - make sure to pay attention to revenue and conversion rate • View data by ad position for more effective keyword bidding
Attribution Paid Search Does Not Work In A Silo
Attribution Why Is Multi-Channel Funnel Attribution Important? • Shows which channels are helping others - even if the specific channel is showing poor last click performance • Allows for a more accurate breakdown of paid search ROI • Better helps to determine where budget should be placed • Gives greater credence to social efforts
All Channels Work Together
Model Comparison Tool • Last Interaction • Last Non-Direct Click • Last AdWords Click • First Interaction • Linear • Time Decay • Position Based • Custom
Model Comparison Tool - First vs. Last Interaction
Assisted Conversions
Summary • Paid Search is impacted by other channels and vice versa • See the true ROI of Paid Search by reviewing Multi Channel Funnel Reports • Check out the Model Comparison Tool to review Paid Search data by various methods • Pay attention to high level assisted and last click conversions by channel
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
The most powerful way for brands to engage consumers is by connecting with them as individuals. Marketers can now go beyond demographic targeting to create completely custom audiences using psychographics and social behavior data to understand what consumers love, what they want, and what they are going to do next. This authentic view of valued audiences has already been proven by leading B2C companies to drive marketing strategy, content development, and targeted advertising.
Watch this webinar to learn about a new innovation, NetBase Audience 3D™, that gives you the entire, dimensional social story and a profound understanding of your audience to drive real value.
Key takeaways include:
How to take advantage of social, real-time data for a complete understanding of any audience
New Audience 3D product deep dive
Success stories from Taco Bell and 7-Eleven, Inc.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
Multi-Channel Lead Nurturing: How to Marry Marketing Automation with Social A...AdStage
Sahil Jain, CEO of AdStage, reveals insights on how to tie advertising to marketing automation campaigns to drive more opportunities and revenue. Learn from his presentation at HubSpot's INBOUND 2016
The Data Opportunity - Rock your data with Segment.comSemetis
Keynote on the marketing approach of mention.com, one of France's leading start-ups. By using Segment.com, a single API, they collect advanced data which feeds a series of automated marketing tools.
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Epic Insights: PPC Analytics Tactics That Can Make or Break Your PerformanceKissmetrics on SlideShare
Analytics and PPC The Basics • Ensure AdWords is destination URL auto-tagging • Link Google Analytics account to AdWords • Tag paid search platforms with appropriate UTM tagging
Analytics and PPC Where To View Paid Search Data In Analytics
Section One Google Analytics Goals Goal Type Example Destination thanks.html Duration 5 Minutes On Site Pages/Screens per Session 3 Pages Visited Event Played A Video
Analytics and PPC Define Channel Groups - Break Out Paid Search Into: • Generic Terms • Branded Terms
Analytics and PPC Ecommerce Tracking - View Data By: • Product (ex: Widget A) • Product SKU (ex: 1111) • Product Category (ex: Widgets) • Source/Medium (ex: google/cpc)
Analytics and PPC Summary • Properly setup Google Analytics and associated links between paid search programs • Define goals - both micro and macro • Setup channel groups to break out paid search by brand and non brand • If tracking dynamic revenue values, make sure e-commerce tracking is properly setup
Post Click Behavior What Is Considered Post Click Data? • Bounce Rate • Pages/Session •
Post Click Data Can Be Reviewed By: • Campaign • Ad Group • Keyword • Destination URL • Platform • Hour of Day
AdWords Campaigns
Then Dig Into Keywords
View PPC Landing Page Behavior
Post Click Behavior View Data By Keyword Average Position, Including: • Revenue • Conversion Rate • Bounce Rate • Pages / Session • Goal Completions • And Many More!
Post Click Behavior Summary • Understand and consistently review post click metrics • Paid search data can be reviewed in a variety of ways including campaigns, ad groups, and keywords • Highlight areas that see good and poor post click data - make sure to pay attention to revenue and conversion rate • View data by ad position for more effective keyword bidding
Attribution Paid Search Does Not Work In A Silo
Attribution Why Is Multi-Channel Funnel Attribution Important? • Shows which channels are helping others - even if the specific channel is showing poor last click performance • Allows for a more accurate breakdown of paid search ROI • Better helps to determine where budget should be placed • Gives greater credence to social efforts
All Channels Work Together
Model Comparison Tool • Last Interaction • Last Non-Direct Click • Last AdWords Click • First Interaction • Linear • Time Decay • Position Based • Custom
Model Comparison Tool - First vs. Last Interaction
Assisted Conversions
Summary • Paid Search is impacted by other channels and vice versa • See the true ROI of Paid Search by reviewing Multi Channel Funnel Reports • Check out the Model Comparison Tool to review Paid Search data by various methods • Pay attention to high level assisted and last click conversions by channel
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
How to use CRM campaign tracking and lead source to measure the effectiveness of marketing channels and content assets at every funnel metric.
Align your sales and marketing teams by getting everyone on the same page with measurement and visibility of their specific responsibilities to move the revenue needle.
The most powerful way for brands to engage consumers is by connecting with them as individuals. Marketers can now go beyond demographic targeting to create completely custom audiences using psychographics and social behavior data to understand what consumers love, what they want, and what they are going to do next. This authentic view of valued audiences has already been proven by leading B2C companies to drive marketing strategy, content development, and targeted advertising.
Watch this webinar to learn about a new innovation, NetBase Audience 3D™, that gives you the entire, dimensional social story and a profound understanding of your audience to drive real value.
Key takeaways include:
How to take advantage of social, real-time data for a complete understanding of any audience
New Audience 3D product deep dive
Success stories from Taco Bell and 7-Eleven, Inc.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead.
Mentoring is the key to learning, advancing, and gaining insight through the benefit of the knowledge and wisdom of others. Enlisting a personal Board of Directors to offer understanding, power, perspective, and insight to the business world can bridge the gap between your personal knowledge and experience and that which is needed to take your career to a whole new level. Join Dr. Elcira Villareal of Mentoring Women's Network as she dissects the roles of a Board of Directors, and digs into why cultivating these relationships can help you achieve your goals.
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. In this presentation, Chad White, the Salesforce Marketing Cloud’s Lead Research Analyst and author of “Email Marketing Rules,” discusses the 6 things retailers need to work on before the upcoming holiday season: (1) Reassessing program goals, (2) Getting mobile-friendly, (3) Optimizing snippet text, (4) Increasing targeting and personalization, (5) Building out triggered emails, and (6) Keeping inactivity in check. This slide deck includes links to research reports, articles, and real-world examples so you can go in depth on the topics that are most important to you.
Consumer mobility is ever changing. As an email marketer, you’re responsible for making design decisions that affect your subscribers’ ability to use and experience your emails. This webinar deck will help you get started, by sharing the top 5 things you need to remember for designing for mobile devices. It also includes an overview of our new mobile optimized templates, developed to help guide you through your mobile design journey.
The opening weekend at Cannes introduced us to #dronie (Drone + selfie) and the power of David Hasselhoff. Follow along throughout Cannes for Daily Updates from the ExactTarget Marketing Cloud.
Top social media trends from the opening weekend at Cannes Lions included:
· Sir Patrick Stewart helped Twitter become the big winner on day one of Cannes Lions, with the social platform featuring in over 1,200 mentions
· While much of Ogilvy’s social-cut through is driven by the firm’s own channels, its social campaign continues to storm ahead in the conversation stakes
· David Hasselhoff showed the power of celebrity, helping to lift Golin into a prominent position after attending a session with the agency and promoting the #Hoffornot hashtag
· Storytelling continues to be a key theme at the festival. Twitter’s #LiveStories and #LiveStorytelling have taken over from Game of Thrones in sparking conversation around how to tell stories. As a buzz word, ‘storytelling’ was second only to ‘creativity’, generating 1,257 mentions
· #dronie also proved popular with 234 mentions, which was driven by the first #dronie of the festival with Patrick Stewart on Sunday.
A flexible framework is a standardized approach to designing and building email that creates both consistency and flexibility for your designers, developers & subscribers.
Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers.
For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.
Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers.
For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.
Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers.
For this report we’ve put together together a pre-event report covering a social analysis of this week, the week leading up to #DF14.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
As we approach the Thanksgiving holiday and one of the busiest shopping weekends of the year, we will be analyzing social media and email trends and data to provide you with the top digital marketing trends for Black Friday, Cyber Monday, and more. We’ll be covering everything from social conversation trends to top brands on social media.
Every day we’ll be adding to this post with the latest day’s research and trends. Be sure to check back for the most up-to-date, comprehensive analysis on social and email trends over the Black Friday weekend.
This data was pulled from Salesforce Marketing Cloud’s Social Studio. Social Studio analyzes more than 650 million data sources from Twitter, Facebook, YouTube, blogs, news sites, and more. Request a demo to see how social listening can impact your business.
Throughout the week, we have been monitoring the social conversations taking place around CES. We studied everything from the top brands and themes to the top hashtags and speakers. Check out all the top social media trends and analysis from CES 2015 in our recap.
Throughout Dreamforce ’14 next week, the Salesforce Marketing Cloud will provide the top social trends from the event, including everything from the most mentioned #’s to the most talked about Dreamforce speakers.
This report covers Thursday, October 16th trends at #DF14.
In high-touch, complex industries customers still rely on trusted advisors to make purchasing decisions. These sales associates ask questions and observe customer behavior to personalize the experience and usher the customer to a sale. Learn how one retailer is leveraging the power of Predictive Intelligence online to help visitors find the perfect piece and become a customer for life.
CloudPages has a new take on traditional web and app marketing software. Rather than forcing marketers to manage myriad point solutions or lose creative agility while waiting on IT departments or agency timelines, CloudPages provides a simple, unified experience for creating and publishing all web and app content. Integrated deeply throughout the Marketing Cloud, marketers can run effective campaigns based on 1:1 customer journeys and a single set of content and customer data. Learn how marketers are using this new solution to drive great results.
Your customers are interacting with your brand in new ways every day. Are you engaging with them in their channel of choice? Join us to discuss the ins and outs of developing a cross-channel customer journey. You’ll hear success stories as well as best practices for developing a cross-channel experience that’s right for your customer.
How to Get More Customers to Your Restaurant with Mobile MarketingPurplegator
HUNGRY FOR PROFITS: Restaurants To Go
How Restaurants Can Sell More with Mobile Marketing
This presentation was given by Brad Bierman of ATS Mobile at the recent Ocean City, MD Hotel-Motel-Restaurant Association trade show in March, 2014.
In the presentation, Bierman discusses SMS Text Message Marketing, Mobile Websites, Apps, and promoting your restaurant via mobile advertising. The value of a custom, branded QR code is also discussed.
Restaurants need to have a website that is optimized for the smaller screen of the mobile phone, but also is ideal for both tablets and desktop PC's. Only with responsive design can a restaurant truly accomplish this. With responsive design, the same elements of the website are used regardless of the type of viewing device. And, as an added bonus, Google has already stated that responsive design is the best method for increasing search engine rankings.
Specific case studies discussed include Nu Balance, K&J Pizza, Subway, and Cheerwine.
Particular attention was given to the idea of geo-location mobile advertising buys. With geo-targeting, a restaurant can just serve its mobile advertising to those within a certain radius of the restaurant. This means considerably less waste than with traditional media.
If you'd like to learn more about the Restaurants To Go suite of mobile marketing solutions from atsMobile, visit:
http://www.atsmobile.com/restaurant-mobile-marketing
#CNX14 - Talk About Returns: Automating Personalized Print and Digital Lifecy...Salesforce Marketing Cloud
When most people think of modern marketing, they think about digital—display ads, search, retargeting, email, texts, social. But the truth is print can be highly valued, especially when used in the context of a broader omni-channel customer journey. This session will explore how two leading marketers use automation to create synergy between print and digital campaigns, resulting in substantial cost reductions and dramatically improved response rates.
Creating a seamless end-to-end customer experience has never been more important. Consumers expect information how they want it, when they want it, and on whatever device they’re currently using. Join us to learn how ExactTarget Marketing Cloud customers have incorporated mobile into the customer lifecycle to drive engagement, provide real-time customer support, and create the ultimate connected experience.
#CNX14 - Get Started with Mobile Marketing: Email, SMS, Push and Responsive E...Salesforce Marketing Cloud
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
Today's marketing and sales professionals are part of the same team that shares a single mission: to enhance revenue, profit, and growth.
You may already be familiar with the ExactTarget Marketing Cloud, but what happens to those high quality leads once they become an opportunity and eventually a customer? How can you work more closely with your sales teams to continuously improve your digital marketing programs? In this session you'll understand how Sales and Marketing can work together to drive down costs while increasing revenue by creating a holistic view of the marketing and sales funnel from the first digital touch in the customer journey to final sale and beyond!
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Dominating The Local Ecosystem: Trends, KPI's and Ranking Factors - ClickZ 2014Benu Aggarwal
-Trends and updates - Pigeon Update: What, How, Results
-Local ranking factors
-Most crucial KPIs for success in teh local ecosystem
-Most important partners dominating 90% of the local ecosystem
-Key takeaways
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
It is predicted there will be over 200 billion connected devices by 2020, and businesses are scrambling to harness the power of the Internet of Things and the data behind it. In this session, you’ll hear about the future of connected products and spaces, and demonstrate how you can create connected experiences to personalize your marketing and the customer journey.
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
LSA Bootcamp San Francisco: Mobile Marketing: What You Need to KnowLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Restaurants To Go: Mealtime Goes MobilePurplegator
In 2013 and beyond, mobile devices are increasingly becoming the vehicle of choice to order food online for takeout or delivery. Whether it's to simply check a restaurant's phone number, its locations, and hours of operation, to reviewing menus and ordering and paying for that order in one transaction, consumers want the flexibility of using a mobile device.
Yet, while almost 50% of all restaurant searches are done via a mobile device, only 7% of restuarants have a responsively designed website to provide an optimal experience no matter which screen a consumer is accessing their business.
ATS Mobile senior marketing executive Brad Bierman reviews the importance of a responsively designed website coordinated with a robust mobile marketing campaign; including SMS text, customized QR codes, website design, and geo-targeting/fencing features of mobile advertising that will satisfy the mobile appetite of hungry consumers.
Salesforce Marketing Cloud Partner Webinar: A New Twist on Growing Your List! Salesforce Marketing Cloud
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.
JourneyBuilder is the next generation marketing automation tool that allows developers to leverage the power of building and invoking interactions programmatically. This session will introduce the audience to the anatomy of an interaction, and demo how to use interaction APIs to create and invoke interactions with their customers.
Ruby is just over 20 years old. It's no longer young or hip, and that’s a good thing! In the last decade, Ruby has matured as a web technology. It's being used in many successful companies out there such as Hulu, GitHub, and Bloomberg. The ecosystem is comprised of many stable libraries and tools to handle most common web tasks, allowing you to focus on adding features to improve your product and better serve your customers. We'll talk about how you can build scalable and reliable software, but still maintain fast development turnaround by leveraging the maturity and creativity of the Ruby community.
ExactTarget Fuel offers a comprehensive set of APIs that enable you to automate your marketing campaigns and seamlessly integrate your marketing, analytics, and other business software. In this session, we'll provide an overview of Fuel's APIs with an emphasis on the latest and greatest additions to the REST API. We'll also highlight several examples of how to use these APIs to address core platform use cases such as automation and integration.
Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
Node.js has proven itself as an amazing technology that has quickly changed how we build products. Node.js encourages a lightweight, composable design which gives developers more focus on features rather than chores. In this session, we'll learn how Node.js is able to provide a team with this power and how to integrate it with the product team.
Learn the basics of Heroku, the platform as a service optimized for high fidelity customer facing apps and brand experiences. You'll learn what Heroku is, and why developers love it as we walk you through getting started. We'll cover Dashboard, Dynos, Postgres, and Add-Ons, as well as Git and the command line interface.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
Generate better leads
Nurture and qualify leads for sales
Increase close rates
Provide marketing insight for your go-to-market team
Force.com can automatically generate user interfaces, but in some cases you might want to build a more custom UI. Join us to learn about Visualforce, the component-based UI framework that lets you build attractive, dynamic, reusable user interfaces. We'll cover code walk-throughs, common use cases, leveraging Apex on the server side, debugging techniques, and how to utilize the component framework to make your code portable and maintainable.
Salesforce1 is a powerful tool for web developers to build beautiful, responsive web apps. Developers can draw on their skills with JSP, ASP.NET, and PHP and go even faster with Visualforce. Join us for a fun tour where you'll learn how to use HTML, CSS, Javascript, and Visualforce to make awesome apps quickly. We'll show you how to use Twitter Bootstrap for CSS, access and bind Salesforce data with Javascript, and optimize your App using server side controllers and Visualforce markup.
Steve Jobs once said, "The people who are crazy enough to think they can change the world are the ones who do." Join us for a panel of those who dared to dream big—big enough to disrupt an industry. You'll hear from thought leaders at Uber and Getty Images who have changed an industry by taking their customers on truly delightful journeys.
#CNX14 - Make Audiences the Center of Your Advertising for Greater PerformanceSalesforce Marketing Cloud
Reaching your target audience across multiple devices, locations, and times is key for maximum impact. With the rapid advancement toward mobile and identity-focused advertising, and platforms like Facebook, Twitter, and LinkedIn leading the way, you'll learn how innovative brands are adapting to this new paradigm.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
Social customer service is the newest member of marketing. In this session, learn how to drive organizational change while delivering a great customer experience and humanizing your brand. Plus, you'll learn how prominent companies have engaged millions of consumers and transformed the customer experience.
Ever since the first group gathered around a campfire, we've loved a good story. And today, your company's website and social outposts all serve as campfires that you are trying to get customers to gather around. Learn from CC Chapman, international bestseller of "Content Rules" and "Amazing Things Will Happen" about why telling a good story is critical to your content marketing success and how to find the stories inside your organization.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
#CNX14 - Accelerate Pipeline with Pardot: The Salesforce B2B Marketing Automa...Salesforce Marketing Cloud
Meet Pardot—your new marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation, move leads through the funnel, and get the right leads to the right people at the right time. By closing the loop on your ROI machine, you can show marketing’s contribution to the bottom line and improve your go-to-market process.
Marketing automation can help:
- Generate better leads
- Nurture and qualify leads for sales
- Increase close rates
- Provide marketing insight for your go-to-market team
Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.
#CNX14 - The Connected Nonprofit and the Connected Campus: Creating Stronger ...Salesforce Marketing Cloud
By providing meaningful and relevant messages, nonprofits and universities are creating rich life-long relationships to help transform the social sector. Join us to learn how you can unlock Salesforce CRM data to engage your constituents with the right message through the right channels at the right time by leveraging the Salesforce ExactTarget Marketing Cloud. Learn from a leading nonprofit and university about how they are utilizing Salesforce CRM with the ExactTarget Marketing Cloud to improve communications, increase marketing efficiency, and track results. You’ll leave this session inspired to create stronger more meaningful connections with your constituents!
While improving your email subject lines, pre-headers, copy, mobile design, and calls-to-action may seem like an endless set of possibilities, there is a patented strategic formula you can use to add method to the madness and better control and analyze outcomes. This session will teach you a strategic formula for optimizing promotions and newsletters via email and provide case studies on companies that have done so successfully.
4. Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
5. Track: Mobile & Web Marketing
#CNX14
#CNX14
GovX: Amber Martin, Vice President of Digital Media and Analytics
ExactTarget: Danny Green, Senior Product Manager
for Predictive Intelligence
10. Track: Mobile & Web Marketing
#CNX14
Business-Centric Reporting Tiles
Need Screen Shot
Visualize Take Action Integrate
11. Track: Mobile & Web Marketing
#CNX14
Who we serve:
• Our member base –
military, first responders
and related government
employees
• Our brands and
tickets vendors.
12. Track: Mobile & Web Marketing
#CNX14
Serving Those Who Serve Our Country and Communities
Who Qualifies?
• 60 million
Americans
What we bring
our members:
• 300+ Brands
• Exclusive
partnerships
with MLB and
Ticketmaster
• 150+ Events
• 75,000+ SKUs
13. Track: Mobile & Web Marketing
#CNX14
Providing a Sales and Marketing Channel
• 1.2 million members
• 100,000 new members
per month
• 1.5M visits/month
and growing
• 900K email list
• Partnership driving 3M
additional Oauth
members through
military associations
14. Track: Mobile & Web Marketing
#CNX14
How GovX Benefits
• Drives business decisions
through increased ease of
data visualization
• Builds campaigns and lists
directly within the platform
• Allows for increased volume
• Improves email
performance metrics
15. Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data
• Sending to smaller list sizes that were more targeted (Had searched
for similar brands) lead to a 114% increase in open rate and a 40%
decrease in unsubscribe rate.
16. Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data
• Even informed our batch sends. We didn’t
build lists out of the data, but used the data
to understand what people were looking for
on the site and serve up those products to
our entire audience.
17. Track: Mobile & Web Marketing
#CNX14
#CNX14
Web and Mobile Analytics:
Collecting Data in Real-Time
and Making it Actionable
18. Track: Mobile & Web Marketing
#CNX14
Take Control
• When is this available?
19. Track: Mobile & Web Marketing
#CNX14
Take Control
• How can I get this?
20. Track: Mobile & Web Marketing
#CNX14
Take Control
• How much does it cost?
21. Track: Mobile & Web Marketing
#CNX14
Take Control
• What other features
can I expect?
38. Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
39. Track: Mobile & Web Marketing
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
Prizes!
$50
Starbucks
Gift Card
#CNX14
Session speaker info
dgreen@exacttarget.com
40. Track: Mobile & Web Marketing
#CNX14
Questions?
Visit Campground
41. Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through silo’ed data that was days or weeks old. Learn how companies are using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it intuitive dashboards and make it actionable across messaging platforms in order to drive real-time, relevant marketing.
{slide – change to ‘1. Collect 2. Visualise 3. Action}
TO MAKE AN INDIVIDUALS EXPERIENCE WITH YOUR COMPANY MEMORABLE, PERSONALISED AND MORE IMPORTANTLY, RIGHT, AND LEAD YOU CLOSER TO PREDICTING THE ‘NEXT BEST ACTION’, WE ARE HERE TODAY TO TELL YOU ABOUT OUR NEW “WEB AND MOBILE ANALYTICS” APPLICATION
AS WE WALK YOU THROUGH SESSION WE WILL BE TALKING TO YOU ABOUT THE THREE FUNDAMENTAL PILLARS OF THE FEATURE
{next slide}
COLLECT
WE ARE USING THE PREDICTIVE INTELLIGENCE COLLECT CODE, PLACED ON YOUR SITE, THIS CODE, GATHERING PAGEVIEW DATA FROM IDENTIFIED AND ANONYMOUS WEBSITE VISITORS
THIS DATA IS GATHERED IN REAL TIME AND PRESENTED TO THE USER{next slide}
AS WE GATHER THE DATA, WE MAKE IT AVAILABLE IN THE WEB AND MOBILE ANALYTICS MARKETING CLOUD APPLICATION TO VIEW IN A DASHBOARD WITH SEVERAL TILE BASED REPRESENATIONS OF THE BEHAVIOURS WHICH ARE TAKING PLACE ON YOUR WEBSITE
{next slide}
ACTION
ACTION
BECAUSE THIS PAGEVIEW WEBSITE DATA IS CAPTURED BY THE PREDICTIVE INTELLIGENCE COLLECT OBSERVATION CODE, THE DATA IS AVAILABLE ACROSS THE MARKETING CLOUD, ALLOWING YOU TO TAKE ACTION ON THE DATA BY USING THE DECISION MAKING, AUTOMATION AND MESSAGING FEATURES.
{next slide}
GOOD MORNING,
MY NAME IS DANNY GREEN – I AM A PRODUCT MANAGER HERE AT THE SALESFORCE EXACTTARGET MARKETING CLOUD AND I WILL BE TALKING TO YOU ABOUT THIS NEW APPLICATION DURING THIS SESSION.
WITH ME, I AM JOINED BY A HIGHLY VALUED CLIENT, AMBER MARTIN – VICE PRESIDENT OF DIGITAL MEDIA AND ANALYTICS AT GOVX – {need a short line about GovX here}. AMBER WILL BE TALKING TO US ABOUT SOME OF THE SUCCESS THEY HAVE HAD WHILST ON THE BETA PROGRAM FOR THE WEB AND MOBILE ANALYTICS APPLICATION
{next slide}
{Talk about Collect}
TO BEGIN WITH, LETS DISCUSS THE FIRST OF THE THREE PILLARS OF THIS APPLICATION – COLLECT.
IN THE SAME WAY THAT MOST OF YOU WOULD ADD GOOGLE ANALYTICS CODE TO YOUR WEBSITE, WE MAKE THE PROCESS OF CONFIGURING THE CODE, THEN DEPLOYING IT TO YOUR WEBSITE VERY EASY.
FROM INSIDE THE MARKETING CLOUD YOU ARE ABLE TO {next slide}
ACCESS THE CONFIGURATION OPTION AND DEFINE YOUR VARIABLES THAT YOU WOULD LIKE TO CAPTURE. YOU ARE THEN ABLE TO ADD THIS CODE TO YOUR SITE AND BEGIN CAPTURING DATA STRAIGHT INTO THE MARKETING CLOUD.
{Need text on tagging the site to go here and some examples}
THE CODE CAN BE PLACED ON ANY WEBSITE, FOR EXAMPLE YOU COULD BE USING A MARKETING CLOUD ‘CLOUDPAGE’ TO CAPTURE DATA, DISPLAY INFORMATION ABOUT AN EVENT OR SUPPLEMENT YOUR CORPORATE WEBSITE WITH SPECIFIC INFORMATION ABOUT A TOPIC. BEING PART OF THE SAME APPLICATION, OUR CLOUDPAGES ALREADY HAVE THE COLLECT CODE ADDED TO THEM SO YOU ARE ABLE TO USE THE WEB AND MOBILE ANALYTICS APPLICATION STRAIGHT AWAY.
AND WHEN THIS DATA COMES IN THE MARKETING CLOUD {next slide}
WE PRESENT IT IN A DASHBOARD WITH DATA VISUALISATIONS ON SEPARATE TILES.
Using Web & Mobile Analytics, we collect individual website visitor pageview behaviours so that we can display the data for the Marketeer in stunning tile based visual representations and then let the website visitor individual, experience the breadth and depth of Marketing Cloud decision making, automation and messaging features.
By gathering individual pageview website behaviour we continue building a profile of an individual so that as we move forward in to a “next best action” or “predictive world”, we are better placed to ensure the individual has the best brand experience with our clients.
YOUR customers CAN EXPERIENCE A 1:1 JOURNEY WITH YOUR USE OF THE MARKETING CLOUD, BUT SO THAT THEY RECEIVE THE RIGHT AND APPROPRIATE 1:1 JOURNEY YOU NEED TO KNOW AND UNDERSTAND MORE ABOUT THEM.
TO TALK TO US FURTHER ABOUT HOW THIS HAS ALREADY BEEN ACHIEVED, ITS MY GREAT PLEASURE TO INTRODUCE YOU TO AMBER MARTIN, VICE PRESIDENT OF DIGITAL MEDIA AND ANALYTICS FROM GOVX.
{start applause}
{next slide}
THANK YOU AMBER, I JUST WANT TO HOLD A THOUGHT ON THOSE FIGURES THAT YOU MENTIONED:
114% INCREASE IN OPEN RATES ON YOUR EMAIL CAMPAIGNS BECAUSE THE SUBSCRIBER LIST WAS MORE TARGETTED TO YOUR CUSTOMERS ONLINE WEB EXPERIENCE, THE 40% DECREASE IN UNSUBSCRIBES BECAUSE AGAIN YOU ARE TARGETTING CUSTOMERS WITH VERY SPECIFIC, AND APPROPRIATE MESSAGING IS INCREDIBLE.
HEARING THAT YOU ARE ALSO MAKING COMMERCIAL DECISIONS SUCH AS STARTING YOUR BACK TO SCHOOL CAMPAIGN TWO WEEKS EARLIER THAN USUAL BECAUSE OUR SEARCH TILE SHOWED YOU WHAT YOUR WEBSITE VISITORS WERE SEARCHING FOR IS PRETTY AMAZING! THANK YOU FOR THE INSIGHT IN TO HOW GOVX HAVE SUCCESSFULLY UTILISED THE WEB AND MOBILE ANALYTICS APPLICATION.
{start applause}
THANK YOU AMBER.
FOR THOSE OF YOU IN THE AUDIENCE WITH TIES TO THE US SERVICES AND FORCES, I WOULD THOROUGLY RECOMMEND VISITING GOVX.COM SOON
LETS NOW TAKE TIME TO DIVE IN THE WEB AND MOBILE ANALYTICS APPLICATION TO SHOW YOU SOME OF THESE TILES WHICH AMBER MENTIONED;
FOR THIS PART OF THE SESSION I AM JOINED ON STAGE WITH ONE OF THE KEY DEVELOPERS FOR THE APPLICATION, MIKE GARRIGUS, WHO HAS VOLUNTEERED TO DRIVE THE APPLICATION WHILST I TALK US THROUGH SOME OF THE KEY FEATURES.
HI MIKE, THANK YOU FOR HELPING OUT TODAY.
{flip over to an already logged in NTO site}
THANK YOU MIKE,
SO, AS WE SAW FROM THE APPLICATION, WE COLLECT WEBSITE VISITOR BEHAVIOURAL PAGEVIEW DATA.
WE DISPLAY THE DATA IN TILES ON THE DASHBOARD, TILES WHICH TELL THE MARKETEER ABOUT THE DATA THAT IS BEING USED TO DEFINE THE VISUALISATION, WE TELL THE MARKETEER WHAT THEY CAN DO WITH THIS DATA AND, WE LET THE MARKETEER MAKE USE OF THE DATA ACROSS THE MARKETING CLOUD DECISION MAKING, AUTOMATION AND MESSAGING FEATURES. BUT I CAN SEE THAT WE HAVE SOME INQUISITIVE FACES IN THE AUDIENCE, AND I’M SURE THERE ARE A NUMBER OF QUESTIONS THAT YOU ALL HAVE FOR ME ABOUT THE WEB AND MOBILE ANALYTICS APPLICATION. LET ME TRY TO ADDRESS SOME OF THOSE NOW;
FIRST UP – WHEN IS THIS APPLICATION AVAILABLE?
TODAY. NOW.
THE APPLICATION CAN BE PROVISIONED IN YOUR MARKETING CLOUD ACCOUNT NOW. YOU CAN CONFIGURE THE COLLECT CODE TODAY, YOU CAN HAVE DATA VISUALISATIONS TODAY, YOU CAN USE THE DATA ACROSS THE MARKETING CLOUD TODAY. {next slide}
HOW CAN YOU GET THIS IN YOUR MARKETING CLOUD ACCOUNTS?
IF YOU ARE AN EXISTING PREDICTIVE INTELLIGENCE CUSTOMER, YOU ALREADY HAVE THIS – WE SWITCHED THE FEATURE ON IN YOUR ACCOUNT ALREADY.
ONCE YOU HAVE CONFIRMED THE SET UP OF YOUR COLLECT CODE AND IT IS PROPERLY ADDED TO YOUR WEBSITE, YOUR DASHBOARD WILL POPULATE WITH DATA AND YOU CAN START TO ACTION YOUR WEBSITE VISITORS BEHAVIOURS.
IF YOU ARE NOT AN EXISTING PREDICTIVE INTELLIGENCE CUSTOMER, {need detail here about provisioning}
THE IMPORTANT QUESTION…HOW MUCH IS THIS GOING TO COST ME?
REMEMBER AT THE BEGINNING OF THE SESSION WHEN I SAID THAT ANYONE CAN USE THE WEB AND MOBILE ANALYTICS APPLICATION? YOU DO NOT HAVE TO BE A HUGE MARKETING CLOUD CUSTOMER TO USE THIS, NOR DO YOU HAVE TO BE THE SMALLEST MARKETING CLOUD CUSTOMER TO USE THIS EITHER?
Value: Integrate with ExactTarget products and services - Users of the ExactTarget Marketing Cloud can access Behavioral Insights from a new interface within their ETMC account. Insights from Behavioral Insights will become available for use in products such as Journey Builder, Predictive Intelligence and Connect and Convert.
TO MAKE AN INDIVIDUALS EXPERIENCE WITH YOUR COMPANY MEMORABLE, PERSONALISED AND MORE IMPORTANTLY, RIGHT, AND LEAD YOU CLOSER TO PREDICTING THE ‘NEXT BEST ACTION’, WE ARE HERE TODAY TO TELL YOU ABOUT OUR NEW “WEB AND MOBILE ANALYTICS” APPLICATION
AS WE WALKED THROUGH SESSION WE TALKED TO YOU ABOUT THE THREE FUNDAMENTAL PILLARS OF THE FEATURE
COLLECT
WE ARE USING THE PREDICTIVE INTELLIGENCE COLLECT CODE, PLACED ON YOUR SITE, GATHERING PAGEVIEW DATA FROM IDENTIFIED AND ANONYMOUS WEBSITE VISITORS
THIS DATA IS GATHERED IN REAL TIME
{next slide}
AS WE GATHER THE DATA WE MAKE IT AVAILABLE IN THE WEB AND MOBILE ANALYTICS MARKETING CLOUD APPLICATION TO VIEW IN A DASHBOARD WITH SEVERAL TILE BASED REPRESENATIONS OF THE BEHAVIOURS WHICH ARE TAKING PLACE ON YOUR WEBSITE
{next slide}
ACTION
BECAUSE THIS PAGEVIEW WEBSITE DATA IS CAPTURED BY THE PREDICTIVE INTELLIGENCE COLLECT CODE, THE DATA IS AVAILABLE ACROSS THE MARKETING CLOUD, ALLOWING YOU TO TAKE ACTION ON THE DATA BY USING THE DECISION MAKING, AUTOMATION AND MESSAGING FEATURES.
ONE LAST TIME;
Using Web & Mobile Analytics we collect individual website visitor pageview behaviours so that we can display the data for the Marketeer in stunning tile based visual representations and then let the website visitor individual, experience the breadth and depth of Marketing Cloud decision making, automation and messaging features.
By gathering individual pageview website behaviour we continue building a profile of an individual so that as we move forward in to a “next best action” or “predictive world”, we are better placed to ensure the individual has the best brand experience with our clients.
YOUR customers CAN EXPERIENCE A 1:1 JOURNEY WITH YOUR USE OF THE MARKETING CLOUD, BUT SO THAT THEY RECEIVE THE RIGHT AND APPROPRIATE 1:1 JOURNEY YOU NEED TO KNOW AND UNDERSTAND MORE ABOUT THEM
{next slide}
NOW, I NEED SOMETHING FROM YOU.
GO TO YOUR CONNECTIONS 2014 MOBILE APPLICATION – TAKE THE SURVEY FOR THIS SESSION AND YOU WILL HAVE THE CHANCE OF WINNING A $50 STARBUCKS GIFT CARD.
PLEASE JOIN THE CONVERSATION ON TWITTER USING #CNX14
OK, WE ARE JUST ABOUT OUT OF TIME FOR THIS SESSION, I CAN SEE MANY OF YOU HAVE QUESTIONS ABOUT THE WEB AND MOBILE ANALYTICS APPLICATION – HERE’S WHAT WE WILL DO. ABOUT 15 MINUTES AFTER THIS SESSION, WE WILL BE UP AT THE CAMPGROUND, PLEASE COME AND TALK TO US ABOUT YOUR SPECIFIC QUESTIONS AND WE WILL ANSWER THEM FOR YOU.
LADIES AND GENTLEMEN, THANK YOU FOR DECDING TO COME TO THIS SESSION TODAY, PLEASE ENJOY THE OTHER SESSIONS WE HAVE HERE AT CONNECTIONS 2014, AND {next slide}
DON’T FORGET TO BOOK YOUR SPACES AT DREAMFORCE IN SAN FRANCISCO ON OCTOBER 13TH THROUGH TO THE 16TH.
THANK YOU FOR YOUR TIME, WE HOPE YOU HAVE ENJOYED THIS SESSION,
THANK YOU TO MIKE FOR YOUR ASSISTANCE AND A HUGE THANK YOU TO AMBER FOR SHARING THE GOVX EXPERIENCE WITH US – REMEMBER TO VISIT GOVX.COM.