Building a relationship with your customer without trying to sell to them may seem counter intuitive. But by consistently delivering relevant, engaging, and valuable information to your target market, you're developing trust and positioning your company for when they're ready to buy.
58. 1 - What?
2 - To Whom?
3 - How?
4- To what effect?
59. People engage with brands
not because they have to
watch ads, but because they
are truly drawn in. Ideas
have to earn their way in.
Our job is to start the
conversation.
- Marc Pritchard,
Global Brand Building Officer
Proctor & Gamble