If you believe that your sales are not as strong as they should be...it may not be your product, service, or sales force that's the issue.

1. W H Y S A L E S A R E N ’ T A S S T R O N G
A S T H E Y S H O U L D B E
C R E A T E D I S T I N C T I O N
…and how to fix it!

2. E V E RY B U S I N E S S
D E S I R E S M O R E S A L E S !

3. Y E T, F E W
U N D E R S TA N D
W H Y T H E Y
D O N ’ T
A C H I E V E I T !
E V E RY B U S I N E S S
D E S I R E S M O R E S A L E S !

4. C U S T O M E R S M A K E A D E C I S I O N
S T O P F O R A M O M E N T T O T H I N K A B O U T H O W

5. C U S T O M E R S D O N O T S E L E C T Y O U …

6. C U S T O M E R S D O N O T S E L E C T Y O U …
T H E Y S E L E C T Y O U I N S T E A D O F
O T H E R A LT E R N AT I V E S !

7. T H E R E F O R E :
• It might not be your product
quality or service delivery
that is the reason why sales
aren’t where they should be!

8. C R E AT E
D I S T I N C T I O N !
Y O U N E E D T O D I S C O V E R H O W T O …
TO STAND OUT AND MOVE UP!

9. How do you stand out in
today’s world of similarity?
How do your customers tell the
difference between you and the
competition?

10. D O Y O U R C U S T O M E R S L I K E
D O I N G B U S I N E S S W I T H Y O U ?

11. of your customer?
Are you focused on the
EXPERIENCE

12. Clarity
The Four
Cornerstones
Of Distinction
Creativity
Communication
Customer
Experience
Focus
The Formula for Creating Distinction:

13. Clarity
The Four
Cornerstones
Of Distinction
The Formula for Creating Distinction:

14. Cornerstone #1:
I N S A L E S , Y O U
C A N N O T
D I F F E R E N T I AT E
W H AT Y O U C A N N O T
D E F I N E .

15. Clarity
The Four
Cornerstones
Of Distinction
Creativity
The Formula for Creating Distinction:

16. Cornerstone #2:
CREATIVITY
• To be perceived as innovative,
you need only a single point
of creativity.
• You don’t have to be “unique
from A to Z” to sell more
distinctively!

17. Clarity
The Four
Cornerstones
Of Distinction
Creativity
Communication
The Formula for Creating Distinction:

18. with your customers?
How do you
INTERACT

19. Start TELLING
YOUR STORY!
Cornerstone #3: COMMUNICATION

20. Clarity
The Four
Cornerstones
Of Distinction
Creativity
Communication
Customer
Experience
Focus
The Formula for Creating Distinction:

21. “THE PURPOSE OF ANY
BUSINESS IS TO
PROFITABLY CREATE
EXPERIENCES SO
COMPELLING TO THE
CUSTOMER THAT
LOYALTY BECOMES
ASSURED.”
“ALL BUSINESS IS SHOW BUSINESS!”

22. ULTIMATE CUSTOMER
EXPERIENCE

23. M A K E T H E T I M E
T O D I S C O V E R T H E S P E C I F I C
A C T I O N S T E P S T O
C R E AT E D I S T I N C T I O N I N S A L E S !

24. ScottMcKain
@ScottMcKain
ScottMcKain
C R E AT E D I S T I N C T I O N
A N D D E L I V E R A N
U LT I M AT E C U S T O M E R E X P E R I E N C E
T O D I S C O V E R M O R E :
H T T P : / / C R E AT E D I S T I N C T I O N . C O M