How to make remarketing work harder for your business by creating hyper-targeted lists, developing tighter creatives and generating higher conversions. Register to watch on-demand webinar here: https://wpengine.com/resources/webinar-remarketing/

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April 26, 2017
#wpewebinar

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WHAT YOU’LL LEARN:
● What Is Remarketing?
● Advanced Remarketing Strategies
● Case Study
● Q&A

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President & COO
PushFire
@_seandolan
@PushFire
Sean Dolan
INTRODUCING TODAY’S SPEAKER
● Married Father of 3
● Cast Member of Fame 2003 (reality show)
● Eagle Scout
● Plays Xbox on a Treadmill (Gamertag: PushFire)
● Started His Career With PimpThisBum.com

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What exactly is remarketing?

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Remarketing be like:

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“Stuff your conscious mind with information, then
unhook your rational thought process. . . . suddenly
if the telephone line from your unconscious is open,
a big idea wells up within you.”
-David Ogilvy

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Behaviors We Want
• Pageviews: Visitor with 3+ pageviews
• Pages: Someone who visits the shopping cart
• Checkout: Buys $50 or more of product
• Survey: Indicates they are looking to act fast
• Site Search: Includes ‘luxury’ in their query
• Email Link: Engages with your special-offer email.
• Youtube: Watched a video
• Downloaded a whitepaper

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Behaviors We Don’t Want
• Pages: Someone who visits the /jobs/ page
• Surveys: Their answers indicates low intent
• Site Search: Query includes free or cheap
• Someone who already converted

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Advanced Remarketing Strategies

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Shopping Cart Abandonment
They put an item in the shopping cart, but didn’t complete the purchase.

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Product Abandonment
They put a blue shoe in the shopping cart, but didn’t complete the purchase.


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Anniversaries and Seasonality
They ordered an anniversary gift for their spouse.
360 days later, they start seeing your anniversary gift ads.

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30-Day Trials
Prospect signs up for a 30-day trial. You remind them that their trial is about to expire.

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Targeting Offline Prospects
Your tradeshow booth passed out contest codes directing them to visit your
/enter-to-win page to enter to win a prize.

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RLSA - Remarketing Lists for Search Ads
HeinzField.com & [wedding venue]
TapClicks.com & [marketing reports]
John Moore & [home remodeling]
Steelers & [yoga pants]
WP Engine & [hosting]

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Target Your Search Traffic on Facebook

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Turn The Screws
Remarketing first 30 days Remarketing after 30 days

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When Remarketing:
Do Not Skimp On Ad Sizes
Do Them All

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Case Study

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Remarketing a Live Event

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Results
Spend
Conversions
View-Through Conversions
-$5,000 spend
-26 direct conversions
-$25,870 in revenue
-500% ROAS
-217 view-through conversions

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Go Do It. Now.
#NoExcuses

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RESOURCES
PUSHFIRE and Sean Dolan’s Keynote at Affiliate Summit West
BEGINNER’S GUIDE TO RETARGETING (via HubSpot and Perfect Audience)
VELOCITIZE
LINKEDIN MATCHED AUDIENCES
HELP PUSHFIRE GIVE BACK

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CROP IMAGE
TO GRAY BOX
NEXT UP...
Register Now:
http://wpeng.in/pbj
Wednesday, May 24
11:00 a.m. CST,
12:00 p.m. EST,
9:00 a.m. PST,
5:00 p.m. UTC/GMT

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THANK YOU
#wpewebinar
@wpengine
@pushfire