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ACCOUNT-BASEDM A R K E T I N G
Sangram Vajre
CMO & Co-Founder
Terminus
@SangramVajre
{
{
T R A D I T I O N A L
B2B Marketing
Marketing had to
generate a bunch of new
leads into the top of the
funnel to find qual...
M O S T B 2 B M A R K E T E R S O N LY L I K E
“One Night Stands”
@SangramVajre
YOU COMING, OR WHAT?
Honking the car horn instead of
greeting the prospect at the door.
@SangramVajre
B 2 B M A R K E T E R S A R E
historically bad dates:
N O R E L AT I O N S H I P
B U I L D I N G
N O F L O W E R S
O R C A...
This is what all salespeople are supposed to do.
[ It was their job. ]
5
One Night Stand
Marketer
S I G N S Y O U M I G H T B E A
@SangramVajre
T H E R E ’ S A F O C U S O N L E A D S
and not accounts
1
LEAD
ACCOUNTS
LEAD
LEAD
LEAD
LEAD
LEAD
LEAD
LEAD
@SangramVajre
You can get leads anywhere.
But are they the best-fit for your business?
LEAD BUSINESS
@SangramVajre
W E F O C U S O N C O N V E R S I O N R A T E S
and not conversations
2
@SangramVajre
Then what happens?
No sale.
You cheer when a form
is completed. Yeah! Score!
A conversion!
sigh...
@SangramVajre
W E A I M F O R B I G
R E G I S T R A T I O N N U M B E R S
instead of paying attention
to who is registering
3
@SangramVa...
Big registration numbers are
exciting, but what does this
actually do for revenue?
340
Registrations
=$$$$
@SangramVajre
Y O U L O V E C U S T O M E R S ,
B U T H A T E P R O S P E C T S
who don’t download
your content
4
@SangramVajre
You call them, email them,
and try to have a conversation,
but no response.
ANYONE THERE?
HELLO?
@SangramVajre
Y O U S E N D E M A I L S T O E V E R Y O N E . . .
all the time!
5
@SangramVajre
But sales people don’t close leads,
they close accounts.
account 1 account 2 account 3
@SangramVajre
There’s no such thing as a Lead Executive.
We call salespeople Account Executives.
@SangramVajre
A C C O U N T- B A S E D M A R K E T I N G
[
[
Learn more about
terminus.com
@SangramVajre
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Account Based Marketing

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Account Based Marketing

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
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    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Account Based Marketing

  1. ACCOUNT-BASEDM A R K E T I N G Sangram Vajre CMO & Co-Founder Terminus @SangramVajre { {
  2. T R A D I T I O N A L B2B Marketing Marketing had to generate a bunch of new leads into the top of the funnel to find qualified prospects for sales. @SangramVajre
  3. M O S T B 2 B M A R K E T E R S O N LY L I K E “One Night Stands” @SangramVajre
  4. YOU COMING, OR WHAT? Honking the car horn instead of greeting the prospect at the door. @SangramVajre
  5. B 2 B M A R K E T E R S A R E historically bad dates: N O R E L AT I O N S H I P B U I L D I N G N O F L O W E R S O R C A N D Y N O M E A N I N G F U L C O N V E R S AT I O N S @SangramVajre
  6. This is what all salespeople are supposed to do. [ It was their job. ]
  7. 5 One Night Stand Marketer S I G N S Y O U M I G H T B E A @SangramVajre
  8. T H E R E ’ S A F O C U S O N L E A D S and not accounts 1 LEAD ACCOUNTS LEAD LEAD LEAD LEAD LEAD LEAD LEAD @SangramVajre
  9. You can get leads anywhere. But are they the best-fit for your business? LEAD BUSINESS @SangramVajre
  10. W E F O C U S O N C O N V E R S I O N R A T E S and not conversations 2 @SangramVajre
  11. Then what happens? No sale. You cheer when a form is completed. Yeah! Score! A conversion! sigh... @SangramVajre
  12. W E A I M F O R B I G R E G I S T R A T I O N N U M B E R S instead of paying attention to who is registering 3 @SangramVajre
  13. Big registration numbers are exciting, but what does this actually do for revenue? 340 Registrations =$$$$ @SangramVajre
  14. Y O U L O V E C U S T O M E R S , B U T H A T E P R O S P E C T S who don’t download your content 4 @SangramVajre
  15. You call them, email them, and try to have a conversation, but no response. ANYONE THERE? HELLO? @SangramVajre
  16. Y O U S E N D E M A I L S T O E V E R Y O N E . . . all the time! 5 @SangramVajre
  17. But sales people don’t close leads, they close accounts. account 1 account 2 account 3 @SangramVajre
  18. There’s no such thing as a Lead Executive. We call salespeople Account Executives. @SangramVajre
  19. A C C O U N T- B A S E D M A R K E T I N G [ [ Learn more about terminus.com @SangramVajre

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