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Storytelling and Content Marketing


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This was a Webcast I did with Greenstar Solutions on Storytelling and Content Marketing

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Storytelling and Content Marketing

  1. 1. “The 19th century was defined by the novel.The 20th century by the cinema.The 21st century will be defined by the interface.” - Lev Manovich
  2. 2. 800-555-1234AnnoyingSalesperson
  3. 3. “People don’t buy intoyour product. They buyinto your approach tosolving their problem.” - Jeff Ernst, Forrestera
  4. 4. “Today, TV is a bigger businessthan the old narrowly definedmovie business ever was.Had Hollywood been customer-oriented (providing entertainment)rather than product oriented(making movies), would it havegone through the fiscal purgatorythat it did?”- Theodore Levitt Marketing Myopia
  5. 5. “The big question iswhether you are going tobe able to say a hearty yesto your adventure.”“The goal of life is to makeyour heartbeat match thebeat of the universe, tomatch your nature withnature.”
  6. 6. “The Heros Journey is not an invention, butan observation. It is a recognition of abeautiful design, a set of principles thatgovern the conduct of life and the world ofstorytelling the way physics and chemistrygovern the physical world..”
  7. 7. The Ordinary World
  8. 8. The Call To Adventure
  9. 9. The Refusal
  10. 10. The Mentors/Sage
  11. 11. Cross The Threshold
  12. 12. Tests & Challenges
  13. 13. Approach The Unknown
  14. 14. The Ordeal
  15. 15. The Reward
  16. 16. The Road Back
  17. 17. Resurrection!
  18. 18. Return With Elixir
  19. 19. Good Content Marketing is AliveIt is Your StoryIt is ConsciousIt evokes Emotion
  20. 20. The Conventional Market The Challenge Celebration What If…. The Final Rejection Renewal Appoint Of OurLooking Back Sage(s) Cross Into Final Challenge Unfamiliar Map The Road Of Challenges
  21. 21. Product :Launch Cross The Threshold Act 3 Act 2 “Victory - “Establishing Vision” The New World” Act 1 The New Way. “Establishing Hero” Focus on “best “We’re here. practices”. Success. We’ve Focus on “customer met the pain”. What the ordinary Introduce Social Web challenge. Case world is dealing with Conversation – Challenge studies,Editorial Velocity the status quo. We’re interviews But There’s A New Way… facing the challenges Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7