Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Idea09

1,460 views

Published on

  • Be the first to comment

Idea09

  1. 2. <ul><li>if you build it </li></ul><ul><li>(using social media…) </li></ul><ul><li>they will come. </li></ul><ul><li>mari Luangrath, foiled cupcakes </li></ul><ul><li>@foiledcupcakes [email_address] </li></ul>
  2. 3. www (dot) foiledcupcakes (dot) com
  3. 4. <ul><li>the team </li></ul><ul><li>knowing your opponents </li></ul><ul><li>spring training </li></ul><ul><li>game time </li></ul><ul><ul><li>runs </li></ul></ul><ul><ul><li>hits </li></ul></ul><ul><ul><li>errors </li></ul></ul><ul><li>post-game </li></ul>how it’s built  2009 tony kinkela
  4. 5. the team
  5. 6. our #1 opponent
  6. 7. spring training  2009 tony kinkela
  7. 8. our values <ul><li>being REAL, personable, approachable </li></ul><ul><li>a memorable experience via customer service & interaction </li></ul>
  8. 9. how we interact
  9. 10. the game <ul><li>runs </li></ul><ul><ul><li>tangible results of SM usage </li></ul></ul><ul><li>hits </li></ul><ul><ul><li>attempts at customer connection </li></ul></ul><ul><li>errors </li></ul><ul><ul><li>big fat flops </li></ul></ul>
  10. 11. social media runs  2009 tony kinkela
  11. 12. free press
  12. 13. peer to peer buzz
  13. 14. partnerships
  14. 15. i love you, glen.
  15. 16. demographic info
  16. 17. behavioral info
  17. 18. needs
  18. 19. $ ales figures projected: 140 dozen actual: 594 dozen
  19. 20. social media hits  2009 tony kinkela
  20. 21. twitter
  21. 24. conversations our goal: engage with our customers. result: voluntary & organic buzz
  22. 25. conversations about 90210 our goal: to connect with our customer. result: 90210 cupcake party.
  23. 26.  2009 FOX Broadcasting Company
  24. 27. admin day – 4/22 our goal: to see if we had the right target market. the result: we found some new ones.
  25. 28. out of town fan - FB our goal: to plant the idea of gift giving with our out-of-town fans. result: 45 interactions & 10 new customers in 24 hours.
  26. 29. our goal: to find qualified people to work for us. result: potential reach of 30,000. 4 new hires. human resources
  27. 30. our goal: to find people in our specific target market. the result: invitation to speak at next Admin Prof. mtg. reaching out
  28. 31. your turn  patrick swayze fan club
  29. 32. social media errors
  30. 33. #1: no website blah
  31. 34. #2: push, push, push
  32. 35. #3: bartering favors <ul><li>OUCH. </li></ul>
  33. 36. #4: wasting time
  34. 37. #5: not following through on the connection
  35. 39. post-game  2009 tony kinkela
  36. 40. why (oh why?!) do you love the loveable losers?
  37. 41. emotional connection
  38. 42. thank you! @foiledcupcakes www.facebook.com/foiledcupcakes [email_address]

×