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@nilanp
PRODUCT = PEOPLE
@nilanp
HOW TO BUILD A CULTURE THAT
BUILDS PRODUCT
@nilanp
THAT GROWS ITSELF
FIRST INTRODUCTIONS
@nilanp
INTROS
@nilanp
@nilanp
FAMOUS FOR…
ESTONIAN FOUNDERS
@nilanp@nilanp
EVANGELICAL CUSTOMERS
@nilanp@nilanp
@nilanp
£500 MILLION IN TRANSFERS PER MONTH
DOUBLING EVERY 3-4 MONTHS
1% OF ALL GLOBAL TRANSFERS HOPEFULLY SOONISH
@nilanp
A COMMON THREAD ?
@nilanp
@nilanp
CULTURE
@nilanp
@nilanp
PRODUCT = PEOPLE
@nilanp
@nilanp
AN EMERGENT
WAY OF BUILDING PRODUCT
@nilanp
HOW PRODUCT GETS BUILT AT BIG CO
@nilanp
@nilanp
SHAREHOLDERS
@nilanp
CEO
@nilanp
CPO / VP GROWTH / VP SALES
@nilanp
DOES A PLAN
@nilanp
HIRES A TEAM
@nilanp
ACCOUNTABILITY
AND DECISION
MAKING AT THE TOP
OF THE ORG
@nilanp
CUSTOMERS
HOW PRODUCT GETS BUILT AT STARTUPS
@nilanp
@nilanp
SHAREHOLDERS = FOUNDERS
@nilanp
STARTUPS START WITH NO DATA
@nilanp
@nilanp
STARTUPS START WITH CONVICTION
@nilanp
@nilanp
FOUNDER HAS A VISION FROM GOD
@nilanp
@nilanp
THEY THEN MICROMANAGE IT OUT
@nilanp
@nilanp@nilanp
@nilanp
LIKE WATCHING A MOUSE
GIVE BIRTH TO AN ELEPHANT
@nilanp
@nilanp
IF THEY ARE SUCCESSFUL
@nilanp
@nilanp
CPO / VP GROWTH / VP SALES
@nilanp
DOES A PLAN
@nilanp
HIRES A TEAM
@nilanp
ACCOUNTABILITY
AND DECISION
MAKING AT THE TOP
OF THE ORG
@nilanp
CUSTOMERS
@nilanp
ALTERNATIVE ?
@nilanp
@nilanp
DEVOLVE DECISION MAKING TO
TEAMS
@nilanp
@nilanp
@nilanp
BUT FIRST…
HOW EXACTLY HAVE WE GROWN ?
@nilanp
EVANGELISM IS THE BIGGEST
DRIVER OF GROWTH
WE BELIEVE WE CAN CREATE
EVANGELICAL CUSTOMERS
SO WHY DO PEOPLE RECOMMEND
OUR PRODUCT ?
RATIONALRATIONAL EMOTIONAL
RATIONALPRODUCT BRAND
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
BRAND
TO ACHIEVE ADVOCACY YOUR PRODUCT
NEEDS TO BE AN ORDER OF MAGNITUDE
BETTER THAN THE ALTERNATIVE
BUT DON’T DO THIS AS “GROWTH
HACK” DO IT BECAUSE THE WORLD
DESERVES IT
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
BRAND
@nilanp
PEOPLE DO NOT TALK ABOUT MONEY
TRANSFER IN THE PUB
@nilanp
@nilanp
GIVE YOUR CUSTOMERS STORIES
TO TELL
@nilanp
You can’t copy
that !
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
A MOVEMENT
RATIONAL
SPEED
CONVENIENCE
PRICE
COVERAGE
OWNERSHIP
PRIDE
HOW DOES THIS SCALE ?
@nilanp
DEVOLVE DECISION MAKING TO
TEAMS
WE WORK IN AUTONOMOUS
INDEPENDENT TEAMS THAT
FOCUS ON KPIS THAT MAKE A
DIFFERENCE TO OUR CUSTOMERS
AND DRIVE OUR GROWTH
@nilanp@nilanp
@nilanp
THE CURRENCIES TEAM WORKS ON
LAUNCHING NEW CURRENCIES
@nilanp
@nilanp
IT IS AUTONOMOUS & INDEPENDENT
@nilanp
Currencies Operations Verification Conversion Experience Virality Marketing
@nilanp
@nilanp
HOW DOES CULTURE SUPPORT THIS ?
@nilanp
WTF IS CULTURE ANYWAY ?
@nilanp
VALUES, PROCESSES & BEHAVIOURS
@nilanp
VALUES
@nilanp
@nilanp
@nilanp
@nilanp
THATS JUST COMMON SENSE
@nilanp
PROCESSES
@nilanp
CADENCE
@nilanp
@nilanp
WEAK PRODUCT OWNERSHIP
@nilanp
EVERY PART OF THE PRODUCT IS
OWNED
@nilanp
ANY TEAM CAN CHANGE ANY PART OF
THE PRODUCT
@nilanp@nilanp
MARKETING
PRODUCT
@nilanp@nilanp
@nilanp
CROSS TEAM DISCIPLINES
@nilanp
CROSS TEAM DISCIPLINES
- Design
- Engineering
- Product
- Data science
@nilanp
@nilanp
WHAT ABOUT COUNTRY TEAMS ?
@nilanp
WE DO NOT HAVE A GLOBALLY
SCALABLE PRODUCT
@nilanp
@nilanp
BEHAVIOURS
@nilanp
PRODUCT MANAGERS AND THE EGO
@nilanp
PRODUCT MANAGERS CANNOT TELL
ENGINEERS WHAT TO DO
EGO
@nilanp
PRODUCT MANAGERS CANNOT TELL
ENGINEERS WHAT TO DO
@nilanp
@nilanp
IF YOU FAIL TO INSPIRE AN ENGINEER
YOU WILL FAIL TO INSPIRE CUSTOMERS
@nilanp@nilanp
MATURITY
@nilanp
TALENT
TRADE OFFS & CHALLENGES
TRADE OFFS
- Consistency
- Efficiency
- Singularity of vision
- Swiftness of collective decision making
CHALLENGES
- Accountability
- Failure
- Intervention
@nilanp
WHY DO WE OPERATE THIS WAY ?
@nilanp
60 TO 400+ TRANSFERWISERS
IN 18 MONTHS
@nilanp
THE PRIZE
@nilanp
@nilanp
A BANK COULD HAVE STARTED
TRANSFERWISE AT ANY POINT IN THE
LAST 100 YEARS
@nilanp
@nilanp
REFOCUSSING AN INDUSTRY FROM
SHAREHOLDER VALUE TO CUSTOMER
VALUE IS HARD
@nilanp
@nilanp
PRODUCT = PEOPLE
ONWARDS
@nilanp

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