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Product = People

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Slides from #MPTCON Mind The Product Conference in London. Product = People. The Product we build is an outcome of the people we hire and the decisions they choose to make.

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Product = People

  1. 1. @nilanp PRODUCT = PEOPLE
  2. 2. @nilanp HOW TO BUILD A CULTURE THAT BUILDS PRODUCT
  3. 3. @nilanp THAT GROWS ITSELF
  4. 4. FIRST INTRODUCTIONS
  5. 5. @nilanp INTROS
  6. 6. @nilanp
  7. 7. @nilanp FAMOUS FOR…
  8. 8. ESTONIAN FOUNDERS @nilanp@nilanp
  9. 9. EVANGELICAL CUSTOMERS @nilanp@nilanp
  10. 10. @nilanp £500 MILLION IN TRANSFERS PER MONTH DOUBLING EVERY 3-4 MONTHS 1% OF ALL GLOBAL TRANSFERS HOPEFULLY SOONISH
  11. 11. @nilanp A COMMON THREAD ? @nilanp
  12. 12. @nilanp CULTURE @nilanp
  13. 13. @nilanp PRODUCT = PEOPLE
  14. 14. @nilanp
  15. 15. @nilanp AN EMERGENT WAY OF BUILDING PRODUCT
  16. 16. @nilanp
  17. 17. HOW PRODUCT GETS BUILT AT BIG CO @nilanp
  18. 18. @nilanp SHAREHOLDERS
  19. 19. @nilanp CEO
  20. 20. @nilanp CPO / VP GROWTH / VP SALES
  21. 21. @nilanp DOES A PLAN
  22. 22. @nilanp HIRES A TEAM
  23. 23. @nilanp ACCOUNTABILITY AND DECISION MAKING AT THE TOP OF THE ORG
  24. 24. @nilanp CUSTOMERS
  25. 25. HOW PRODUCT GETS BUILT AT STARTUPS @nilanp
  26. 26. @nilanp SHAREHOLDERS = FOUNDERS
  27. 27. @nilanp STARTUPS START WITH NO DATA @nilanp
  28. 28. @nilanp STARTUPS START WITH CONVICTION @nilanp
  29. 29. @nilanp FOUNDER HAS A VISION FROM GOD @nilanp
  30. 30. @nilanp THEY THEN MICROMANAGE IT OUT @nilanp
  31. 31. @nilanp@nilanp
  32. 32. @nilanp LIKE WATCHING A MOUSE GIVE BIRTH TO AN ELEPHANT @nilanp
  33. 33. @nilanp IF THEY ARE SUCCESSFUL @nilanp
  34. 34. @nilanp CPO / VP GROWTH / VP SALES
  35. 35. @nilanp DOES A PLAN
  36. 36. @nilanp HIRES A TEAM
  37. 37. @nilanp ACCOUNTABILITY AND DECISION MAKING AT THE TOP OF THE ORG
  38. 38. @nilanp CUSTOMERS
  39. 39. @nilanp ALTERNATIVE ? @nilanp
  40. 40. @nilanp DEVOLVE DECISION MAKING TO TEAMS @nilanp
  41. 41. @nilanp
  42. 42. @nilanp BUT FIRST…
  43. 43. HOW EXACTLY HAVE WE GROWN ?
  44. 44. @nilanp EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
  45. 45. WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
  46. 46. SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
  47. 47. RATIONALRATIONAL EMOTIONAL
  48. 48. RATIONALPRODUCT BRAND
  49. 49. RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
  50. 50. TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE BETTER THAN THE ALTERNATIVE
  51. 51. BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD DESERVES IT
  52. 52. RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
  53. 53. @nilanp PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB @nilanp
  54. 54. @nilanp GIVE YOUR CUSTOMERS STORIES TO TELL @nilanp
  55. 55. You can’t copy that !
  56. 56. RATIONAL SPEED CONVENIENCE PRICE COVERAGE A MOVEMENT
  57. 57. RATIONAL SPEED CONVENIENCE PRICE COVERAGE OWNERSHIP PRIDE
  58. 58. HOW DOES THIS SCALE ?
  59. 59. @nilanp DEVOLVE DECISION MAKING TO TEAMS
  60. 60. WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR CUSTOMERS AND DRIVE OUR GROWTH @nilanp@nilanp
  61. 61. @nilanp THE CURRENCIES TEAM WORKS ON LAUNCHING NEW CURRENCIES @nilanp
  62. 62. @nilanp IT IS AUTONOMOUS & INDEPENDENT @nilanp
  63. 63. Currencies Operations Verification Conversion Experience Virality Marketing @nilanp
  64. 64. @nilanp HOW DOES CULTURE SUPPORT THIS ?
  65. 65. @nilanp WTF IS CULTURE ANYWAY ?
  66. 66. @nilanp VALUES, PROCESSES & BEHAVIOURS
  67. 67. @nilanp VALUES
  68. 68. @nilanp
  69. 69. @nilanp
  70. 70. @nilanp
  71. 71. @nilanp THATS JUST COMMON SENSE
  72. 72. @nilanp PROCESSES
  73. 73. @nilanp CADENCE @nilanp
  74. 74. @nilanp WEAK PRODUCT OWNERSHIP
  75. 75. @nilanp EVERY PART OF THE PRODUCT IS OWNED
  76. 76. @nilanp ANY TEAM CAN CHANGE ANY PART OF THE PRODUCT
  77. 77. @nilanp@nilanp
  78. 78. MARKETING PRODUCT @nilanp@nilanp
  79. 79. @nilanp CROSS TEAM DISCIPLINES
  80. 80. @nilanp CROSS TEAM DISCIPLINES - Design - Engineering - Product - Data science @nilanp
  81. 81. @nilanp WHAT ABOUT COUNTRY TEAMS ?
  82. 82. @nilanp WE DO NOT HAVE A GLOBALLY SCALABLE PRODUCT
  83. 83. @nilanp
  84. 84. @nilanp BEHAVIOURS
  85. 85. @nilanp PRODUCT MANAGERS AND THE EGO
  86. 86. @nilanp PRODUCT MANAGERS CANNOT TELL ENGINEERS WHAT TO DO EGO
  87. 87. @nilanp PRODUCT MANAGERS CANNOT TELL ENGINEERS WHAT TO DO @nilanp
  88. 88. @nilanp IF YOU FAIL TO INSPIRE AN ENGINEER YOU WILL FAIL TO INSPIRE CUSTOMERS
  89. 89. @nilanp@nilanp MATURITY
  90. 90. @nilanp TALENT
  91. 91. TRADE OFFS & CHALLENGES
  92. 92. TRADE OFFS - Consistency - Efficiency - Singularity of vision - Swiftness of collective decision making
  93. 93. CHALLENGES - Accountability - Failure - Intervention
  94. 94. @nilanp WHY DO WE OPERATE THIS WAY ?
  95. 95. @nilanp 60 TO 400+ TRANSFERWISERS IN 18 MONTHS
  96. 96. @nilanp THE PRIZE
  97. 97. @nilanp
  98. 98. @nilanp A BANK COULD HAVE STARTED TRANSFERWISE AT ANY POINT IN THE LAST 100 YEARS @nilanp
  99. 99. @nilanp REFOCUSSING AN INDUSTRY FROM SHAREHOLDER VALUE TO CUSTOMER VALUE IS HARD @nilanp
  100. 100. @nilanp PRODUCT = PEOPLE
  101. 101. ONWARDS @nilanp

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