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Leveraging Social Media to Promote Collaboration

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Presentation given at a Life Insurance's Compliance and Legal Sections Annual Conference

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Leveraging Social Media to Promote Collaboration

  1. 1. Leveraging Social Media to Encourage Collaboration <br />Benjamin Gentry <br />gentrybrg@gmail.com<br />Blog: thesocionomicaffect<br />
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  4. 4. "We shape our tools and afterwards our tools shape us.”<br />-Marshall McLuhan<br />Clay Shirky: How cellphones, Twitter, Facebook can make history<br />http://www.youtube.com/watch?v=c_iN_QubRs0 <br />
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  6. 6. Encouraged Participation <br />Live Feed <br />Proactive Updates<br />
  7. 7. Moving from Channels to Platforms<br />Web site = Platform<br /><ul><li> Universal
  8. 8. Visible by all
  9. 9. consultable</li></ul>Blogs, Wikis, Facebook, and Twitter = Universal Platform <br /><ul><li>Easy
  10. 10. Interactive
  11. 11. Proactive</li></ul>Email = Channel<br /><ul><li> Point to point(s)
  12. 12. Not visible to others
  13. 13. Can’t be consulted
  14. 14. Private Communication</li></ul>Entriprise 2.0: A Progress Report<br />http://www.slideshare.net/guesta297f5/mc-afee-andrew<br />
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  16. 16. Mechanisms that let structure emerge<br />link<br />
  17. 17. Tagging: a Dynamic Self-Structure<br />
  18. 18. Enterprise 2.0: Emergent Social Software Platforms (ESSPs)<br />
  19. 19. (Ross, and Parker 20-22)<br />
  20. 20. Weak<br />Strong<br />Potential<br /> (Ross, and Parker 20-22)<br />
  21. 21. None<br />Potential<br />Weak<br />Strong<br />
  22. 22. Strong<br />Wiki: Easy Group Editing <br />
  23. 23.
  24. 24. Weak<br />Broadcast Search: Finding Information and Connecting with People<br />
  25. 25.
  26. 26. Potential<br />Authoring: A way to Share Knowledge<br />
  27. 27. Entriprise 2.0: A Progress Report<br />http://www.slideshare.net/guesta297f5/mc-afee-andrew<br />
  28. 28. None<br />Tapping into the Collective Intelligence<br />
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  30. 30. Concerns with Enterprise 2.0 <br />Hate speech and harassment?<br />Airing Dirty laundry?<br />Nasty arguments?<br />Exposing confidential Information and theft?<br />Regulations and laws regarding sharing information?<br />
  31. 31. Four Broad Categories of Concerns over ESSPs<br />Inappropriate behavior and content<br />Inaccurate information<br />Embarrassing information<br />Noncompliance with laws, regulations, or policies<br />
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  33. 33.
  34. 34. Risk of Noncompliance <br /><ul><li>Making content widely visible reduces risk
  35. 35. Does not pose unique challenges
  36. 36. Do make information more discoverable
  37. 37. Effective policy and education</li></li></ul><li>Social networking and reputational risk in the workplace<br />Deloitte LLP 2009 Ethics & Workplace Survey results<br />74% of employees surveyed say it’s easy to damage a <br />company’s reputation on social media.<br />Deloitte.<br />
  38. 38. Fifty-eight percent of executives agree that reputational risk and social networking should be a board room issue, but only 15% say it actually is. <br />Deloitte.<br />
  39. 39. Deloitte.<br />
  40. 40. Conclusions<br />We are producers not just consumers<br />When to impose structure or when to allow it to emerge<br />ESSPs offer manageable risks for greater innovation, collaboration, and efficiency <br />Need for policies regarding Social Media<br />
  41. 41. Work Cited<br />Howe, Jeff. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business: New York, 2008. Print. <br />Lank, Elizabeth. Collaborative Advantage: How Organizations Win by Working Together. New York: Palgrave Macmillan, 2006. Print. <br />McAfee, Andrew. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston: Harvard Business Press, 2009. Print. <br />Ross, Rob, and Andrew Parker. The Hidden Power of Social Networks. Boston: Harvard Business School Publishing Corperation, 2004. 20-22. Print.<br />Shirky, Clay. Here Comes Everybody: The Power of Organizing without Organizations. New York: The Penguin Press, 2008. Print.<br />Weinbery, Tamara. The New Community Rules: Marketing on the Social Web. California: O'Reilly Media, 2009. Print.<br />
  42. 42. www.compliancebuilding.com<br />www.delicious.com<br />www.deloitte.com<br />www.ibm.com<br />www.radarnetworks.com<br />www.threadless.com<br />www.wikipedia.com<br />www.google.com<br />www.zopa.com<br />
  43. 43. Contact<br />Benjamin Gentry<br />Email: gentrybrg@gmail.com<br />Blog: www.thesocionomicaffect.wordpress.com<br />Please view and comment on my presentation on Slideshare<br />

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