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Social Media for PR

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Social Media for PR

  1. 1. Social Media for PR Tara Wilkinson-McClean Tara Wilkinson Communications
  2. 2. Public Relations (PR) “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -PRSA
  3. 3. Media Overview Old/Traditional Media  New Media ◦ Television ◦ Blogs* ◦ Radio ◦ Podcasts ◦ Newspapers ◦ YouTube  Social Media ◦ Twitter ◦ Facebook ◦ Google+ ◦ Blogs*New: Technological Social: Technological &(audio, video, and text) Interactive
  4. 4.  Free basic packages Builds relationships Easily accessible Build customer profiles Drive traffic to website Boost sales Encourages customer „buy in‟
  5. 5.  Online publishing technology Provides user generated information Accessible & user friendly Interactive conversation Connect and share with people with similar interest Of 286, 705 Barbadians, 188,000 have internet access & 114, 240 are facebook subscribers (65% penetration)
  6. 6. Facebook Sample
  7. 7.  Tweet what‟s happening now Instantly connect to whats most important to you. Follow your friends, experts, favorite celebrities, and breaking news.
  8. 8. Twitter
  9. 9.  Google+ aims to make sharing on the web more like sharing in real life. "Circles" enables users to organize contacts into groups for sharing "Hangouts" are places used to facilitate group video chat (with a maximum of 10 people participating in a single Hangout at any point in time).
  10. 10. Google+ Sample
  11. 11.  100 million+ members | Manage your professional identity. Build and engage with your professional network.
  12. 12. LinkedIn Sample
  13. 13. Pinterest Online pin-board style sharing website Organise and share images/videos of interest Create and share theme based collections (events, interest, hobbies) Users can re-pin things of interest Allows sharing via facebook and twitter
  14. 14. Pinterest Sample
  15. 15. Instagram Photo sharing program Allows modification of photos (colour, texture, Polaroid effect) Free platforms (Wordpress,Tumblr, Blogger)
  16. 16. Blogs Published journal Displayed in reverse chronological order with most recent posts first Sometimes interactive allowing visitors to share comments Combines text, images, links to other blogs, web pages etc.
  17. 17. Blog Sample

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