stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com
user content, comment and community <ul><li>message boards </li></ul><ul><li>comments (on blogs, articles, other content) ...
From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
why bother? <ul><li>increase life and potential reach of editorial proposition </li></ul><ul><li>community is sticky </li>...
<ul><li>The Daily Show © Viacom </li></ul><ul><li>Shown for educational and training purposes only </li></ul><ul><li>See i...
obvious legal issues <ul><li>defamation </li></ul><ul><li>copyright </li></ul><ul><li>contempt of court </li></ul><ul><li>...
more legal issues <ul><li>breach of privacy </li></ul><ul><li>harassment </li></ul><ul><li>when does call to action become...
Dominic Sparkes, Tempero - interview at  http://www.cybersoc.com/2008/06/video-behind-th.html
moderation vs hosting?
experience shows… <ul><li>user comment, content and community isn’t free and comes with many technical, editorial and lega...
<ul><li>Robin Hamman </li></ul><ul><li>Senior Community Producer, BBC </li></ul><ul><li>…  until Friday, then Senior Socia...
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Stuff that keeps community managers awake at night

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The brief (15 minute) scene setting presentation I gave at the Press Gazette Media Law conference in London, 24 June, 2008. More detail here:

http://www.cybersoc.com/2008/06/press-gazette-m.html

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Stuff that keeps community managers awake at night

  1. 1. stuff that keeps community managers awake at night Robin Hamman Senior Community Producer also @ http://www.cybersoc.com
  2. 2. user content, comment and community <ul><li>message boards </li></ul><ul><li>comments (on blogs, articles, other content) </li></ul><ul><li>reviews </li></ul><ul><li>social networks </li></ul><ul><li>chat </li></ul><ul><li>audio/video/images (“citizen journalism”) </li></ul><ul><li>tags </li></ul>
  3. 3. From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  4. 4. From Dan Hill's Social Life of a Broadcast http://www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  5. 5. why bother? <ul><li>increase life and potential reach of editorial proposition </li></ul><ul><li>community is sticky </li></ul><ul><li>gather audience feedback & data </li></ul><ul><li>increase transparency & accountability </li></ul><ul><li>use audience to inform journalism (eg. networked journalism) </li></ul><ul><li>create an active audience </li></ul><ul><li>“ someone said we had to had to add some interactivity” </li></ul>
  6. 6. <ul><li>The Daily Show © Viacom </li></ul><ul><li>Shown for educational and training purposes only </li></ul><ul><li>See it at: </li></ul><ul><li>http://www.google.co.uk/search?q=ireport+youtube+dailyshow&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a </li></ul>
  7. 7. obvious legal issues <ul><li>defamation </li></ul><ul><li>copyright </li></ul><ul><li>contempt of court </li></ul><ul><li>data protection </li></ul>
  8. 8. more legal issues <ul><li>breach of privacy </li></ul><ul><li>harassment </li></ul><ul><li>when does call to action become a commission? </li></ul><ul><li>when does a duty of care arise? </li></ul><ul><li>protection of vulnerable people </li></ul><ul><li>incitement </li></ul><ul><li>hate speech; glorification of terrorism </li></ul><ul><li>SEC guidelines </li></ul><ul><li>ASA guidelines re: astroturfing </li></ul>
  9. 9. Dominic Sparkes, Tempero - interview at http://www.cybersoc.com/2008/06/video-behind-th.html
  10. 10. moderation vs hosting?
  11. 11. experience shows… <ul><li>user comment, content and community isn’t free and comes with many technical, editorial and legal risks </li></ul><ul><li>users always think their contributions are sensible & feel aggrieved when “censored” </li></ul><ul><li>house rules and active hosting keys to avoiding risk; moderation also helpful </li></ul><ul><li>but… some solicitors would argue that by taking an active role in community may increase exposure to liability (discuss!) </li></ul>
  12. 12. <ul><li>Robin Hamman </li></ul><ul><li>Senior Community Producer, BBC </li></ul><ul><li>… until Friday, then Senior Social Media Consultant at Headshift </li></ul><ul><li>blog @ http://www.cybersoc.com </li></ul>

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