The document describes the design of a mobile application for an exhibition. It identifies key users as exhibitors and attendees. It outlines use cases and requirements, then presents screen designs and an experience map. It develops high-fidelity prototypes for the home, about, exhibition, activities, and help pages. It evaluates the design by adding a search bar to improve flexibility and accessibility across pages. The reflection notes challenges in navigation, data storage, and lack of error handling or documentation.

1. MGT5419 User Experience Design
Answers:
Task 1:
Identify Users’ Needs And Associated Use Case.
Users' Needs for the Mobile Tool:
This mobile application tool plays a crucial role in this show management that allows users
to search the locations and items easily (Jayatilleke et al., 2018). This app includes a GPS
system to locate the required destination within the showground and bring accuracy,
direction key has been used.
Here, two main personas are Show maintenance Staffs and Exhibitors.
Types of Personas
Interactions with Personas and products
Persona 1: Who want to visit the Exhibition
Shiv Robinson
Status: Post-graduate
Profile:
He is quite a busy in his PhD study in journalism and exhibitions as well as data collection

2. are his passion to grow his career.
Motivations:
· Quiet atmosphere for study and meet various people.
· He is close to his college campus.
Goals:
· He wants to attend the events held in his areas.
· He wants to gather relevant data for his research work.
Persona 2: Who want to create own blogs from the exhibition details
Parvati Derozio
Status: Undergraduate
Profile:
Writing is her passion and she is basically a nature lover. She loves to meet people and very
curious about any events. Therefore, she always try to express her thoughts through
writings.
Motivations:
· Notice all the small things and get idea from them to complete her blogs.
Goals:
· She collects the user experiences on exhibitions and write down them to her blogs.
· She wants to publish creative and event related blogs from this events.

3. Figure 1: Use-Case for Persona 1
(Source: Created by Researcher)
Figure 2: Use-Case for Persona 2
(Source: Created by Researcher)
Requirements And Techniques To Identify It.
To conduct group interviews, it becomes quite easier to understand the requirements of the
proposed application. Here, the online survey has been arranged to collect the opinions
from the focus group. Mainly the people from the age group between 20 to 28 years are
participants of this online interview sessions. This technique ensures the suitable features
and conflicts related to the suggested features.
According to the group feedback, the requirements for this proposed application are
enlisted below.
The device should access all the advanced features like cameras to capture the events
related the exhibitions. It must include GPS to reach the exhibition spots, and notifications
for upcoming events.
The internet connection might be enabled.
The application design might be responsive and dynamic.
The application must be well-fitted to the display.
This naïve application tool should be user-friendly and must provide good experiences to
the users to use application on Android and Apple phones.
Key Tasks Of Design Using Textually And Graphically.
Steps of task
What to do?
What action will be taken?
Step 1: Search Key Items and Services of the indoor and Outdoor Show

4. The users need to install the app to access the events from the mobile.
The application tool will enable the GPS system and the users can reach to his/her desired
place like food stall, horse show or other places.
Step 2: Users can access KIOSK system at the ground
The users need to access the KIOSK computerized system to get instant location of
maintenance staff.
The KIOSK system does not allow long-term browsing. It will show the current site of the
visitors. The visitors can identify the staff through it.
Step 3: Visitors will meet Maintenance Staff

5. The visitors need to ask the queries and know the way to reach the exhibition buildings and
particular areas.
The staff will provide information about the exhibition and resolve the queries.
Step 4: Get help from Reception staffs
The reception staff will be present in each of the exhibition buildings. The visitors can
identify the particular exhibitor by asking them.
The visitor can ask any exhibition related queries and know the exact location of exhibitors.
Step 5: Exhibitors' guidance system
The exhibitors will show the videos and pictures related to the selected exhibitions. The
exhibitors will communicate with their headquarters through the internet. After that, the
customer related data will be stored into the respective database.
The users can view all the information regarding the exhibition topic.

6. Final Step : Collect Feedback
The stand staff will talk to visitors under the guidance of exhibitors and collect feedback
from visitors.
The visitors are requested to fill their contact details and fill up the questionnaires
associated with the topic.
Table 1: Key Tasks Analysis Table
(Source: Created by Author)
Figure 3: Key Tasks Analysis
(Source: Created by Author)
Key Screens That Illustrate The General Layout
Figure 4: Home Page
(Source: Created by Author)
Figure 5: About Page
(Source: Created by Author)
Figure 6: Exhibition Page
(Source: Created by Author)

7. Figure 7: Activities Page
(Source: Created by Author)
Figure 8: Help Page
(Source: Created by Author)
Implement Design Of Application Using An Experience Map
Figure 9: User-experience map for the Application
(Source: Created by Author)
Develop A High-Fidelity Prototype You Should Be Thoughtful In Describing How The Design
Works To Accomplish The Design Goals.
Figure 10: Home Page
(Source: Created by Author)
Figure 11: About Us Page
(Source: Created by Author)
Figure 12: Exhibition Details Page
(Source: Created by Researcher)
Figure 13: Activity Details Page
(Source: Created by Researcher)

8. Figure 14: Help Page
(Source: Created by Researcher)
Evaluate An Appropriate Set Of Heuristics
It has been seen that the user can avail the user-friendly environment but flexibility is quite
less. They need to navigate one page to another to search any items. It takes too much times
and provides a bad experience in accessing the web pages. To bring easy-access design with
flexibility, a search bar is added to each of the pages. Here, the users can enter the search
items to filter out the desired factors.
The Revised Prototype Design:
Figure 15: Revised Home Page
Figure 16: Revised About Page
(Source: Created by Author)
Figure 17: Revised Exhibition Page
(Source: Created by Author)
Figure 18: Revised Activity Details Page
(Source: Created by Author)
Figure 19: Revised Help Page
(Source: Created by Author)
Task 2: Reflection From The Evaluation Of The Prototype.
During this application design process, I have faced lots of issues to make it user-friendly. In

9. the initial stage, the design was simple but the navigation panel increased its complexity
levels. In many cases, it increases the page loading time as more navigation is required to
run multiple pages. Moreover, it triggered the project complexities as well as its design was
not suitable to access the mobile application.
To overcome the issue, I include the search bar and enter the items that need to be included.
It minimizes the access times. Moreover, it also provides an outstanding experience to the
users. During the design cycle, I came across the difficulties to store the data. In that case,
the database concept has been used by using the MySQL databases. Therefore, it is quite
helpful to store the previous data as well as it allows the users to store the data safely.
From the prototype evaluation, it has been seen that there is no solution if any error occurs.
In that case, the users need to uninstall the application and reinstall it with the same user
credentials. Similarly, user-documentations are not there in the application. It is mainly
used to show the demonstrations on how to run the application. But, it is not present in this
application. Therefore, the new users may face issues to operate the application and run the
GPS system. In that case, the project may fail to meet the ultimate goal and the users can
come across lots of challenges to access it.
References:
Jayatilleke, B. G., Ranawaka, G. R., Wijesekera, C., & Kumarasinha, M. C. (2018). Development
of mobile application through design-based research. Asian Association of Open
Universities Journal.
Yang, Z. Y., He, J. H., Lu, A. P., Hou, T. J., & Cao, D. S. (2020). Application of negative design to
design a more desirable virtual screening library. Journal of medicinal chemistry, 63(9),
4411-4429.