September, 2011Comprehensive, converged integration platformIBM Starter Kit for Cloud x86 Edition and BladeCenterFoundatio...
Want to move to Cloud – first … Get off the Treadmill!Free your employees to move the ball forward                        ...
IDC Data: Why Move to the Cloud?                                   © 2011 IBM Corporation
IBM Starter Kit for Cloud - 2012Private Cloud Must Haves….     Resource Pooling (storage, processing, memory, virtual mac...
IBM Starter Kit for Cloud - 2012What is Starter Kit for Cloud?Starter Kit for Cloud….IBM Cloud software stack with self s...
IBM Starter Kit for Cloud X86 Edition                                 IBM Starter Kit for Cloud X86 Edition               ...
Starter Kit for Cloud Features     Create Images                            Deploy VMs                           Operate Y...
Starter Kit Benefit Summary                                               Line of Business                                ...
IBM Cloud Offering Roadmap           Virtualization Foundation            Cloud Entry             Cloud AdvancedCapabiliti...
Competition: Determine the threat and counter appropriately                                               Cisco           ...
STG DCP Package Templates IBM Starter Kit for Cloud – Competitive Summary (Cloud Software)                         Strengt...
STG DCP Package Templates IBM Starter Kit for Cloud – Competitive Summary (Infrastructure)                        Strength...
When to lead with Starter Kit x86 Edition for Cloud vs.VMware vCloud Director          Assumes client initial requirements...
IBM BladeCenter Foundation for CloudDelivers Results in Days Versus Weeks                         Build from Scratch      ...
IBM BladeCenter Foundation for CloudA comprehensive, converged platform with network, servers, storage, andmanagement that...
IBM BladeCenter Foundation for Cloud Overview                  Out of the Box Manageability with IBM Systems Director     ...
Delivery Model                 Solution     End User    BP/VAR         Distributor                  Owner                 ...
Summary and Conclusion -- Cloud made easy     Virtualization pathway to Cloud                                             ...
Summary and Call to Action      IBM System x offers comprehensive cloud technology that fit your needs today         – Bl...
20   © 2011 IBM Corporation
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Comprehensive, converged integration platform: IBM Starter Kit for Cloud x86 Edition and BladeCenter Foundation for Cloud-Sales Presentation

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IBM Cloud software stack with self service, rapid provisioning and resource management, cataloging, image deployment and metering services. Starter kit for cloud provides key benefits sought by IT managers including responsive and reliable workload deployment and resources on demand to support Infrastructure as a Service (IaaS)...

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  • We need to be clear that although we’re focusing on becoming more efficient in terms of labor cost, we’re not talking about doing so by firing people! You’re likely spending 70% of your IT budget on maintaining existing activities/infrastructures, vs. adding new ones. That’s a large chunk spent on standing still. We want to help you become more efficient to free up the people you’re already paying, to do more interesting things.
  • Pooled Resources Scalable & Elastic Continuous Availability Automated Workflow Predictable Multi-Tenant Usage Metering & Chargeback Self-Service Portal Integrated Identity & Security
  • Key points across all competitors: TTV – maybe take out? Fault Tolerance – overused? Image Management Scalabiltiy Price Entry level – designed for people starting with server consolidation Works on any hardware Strengths against BMC: TTV - BMC lacks a entry level cloud solution and requires 1-2 weeks to install their advanced cloud solution Fault Tolerance - BMC only has orchestration, not autonomic recovery to restart VMs, use alternate storage nodes, etc … in a cloud environment. Strengths against HP: TTV - HP’s entry level cloud solution requires 1-2 weeks for installation, and 2 weeks for integration with services Scalability - HP’s traditionally has very limited scalability (3K VMs) because of centralized event management, limiting the scalability of their cloud Strengths against Cisco: TTV – entry level offering requires Cisco Advanced Services for installation today to deploy their cloud solution Image Management – Cisco lacks image management and tracking available for rapid problem resolution and remediation of issues in the cloud. Fault Tolerance – Cisco lacks automated high availability in their offering to restart VMs, use alternate storage, etc … in a production cloud environment. Strengths against VMware: Scalability – VMware is limited to 10K VMs in their cloud environment because centralized event management Image Management – VMware lacks image tracking and versioning available for rapid problem resolution and remediation of issues in the cloud Fault Tolerance – VMware requires additional configuration and in some cases licensing for automated recovery of virtual management in their cloud solution.
  • Key points across all competitors: TTV – maybe take out? Fault Tolerance – overused? Image Management Scalabiltiy Price Entry level – designed for people starting with server consolidation Works on any hardware Strengths against BMC: TTV - BMC lacks a entry level cloud solution and requires 1-2 weeks to install their advanced cloud solution Fault Tolerance - BMC only has orchestration, not autonomic recovery to restart VMs, use alternate storage nodes, etc … in a cloud environment. Strengths against HP: TTV - HP’s entry level cloud solution requires 1-2 weeks for installation, and 2 weeks for integration with services Scalability - HP’s traditionally has very limited scalability (3K VMs) because of centralized event management, limiting the scalability of their cloud Strengths against Cisco: TTV – entry level offering requires Cisco Advanced Services for installation today to deploy their cloud solution Image Management – Cisco lacks image management and tracking available for rapid problem resolution and remediation of issues in the cloud. Fault Tolerance – Cisco lacks automated high availability in their offering to restart VMs, use alternate storage, etc … in a production cloud environment. Strengths against VMware: Scalability – VMware is limited to 10K VMs in their cloud environment because centralized event management Image Management – VMware lacks image tracking and versioning available for rapid problem resolution and remediation of issues in the cloud Fault Tolerance – VMware requires additional configuration and in some cases licensing for automated recovery of virtual management in their cloud solution.
  • IBM BladeCenter Foundation for Cloud provides the fastest time to value by pre-defining the components, pre-installing the SW, pre-integrating the HW environment & testing the integrated solution to reduce risks, reduce costs and ensure faster results for our customers.
  • IBM BladeCenter Foundation for Cloud is a pre-packaged offering that brings together the hardware, software and services needed to quickly establish a virtualized environment that is a great foundational start of a private cloud environment. This offering takes the guess work out of establishing a virtualized environment by pre-installing and configuring the necessary software on the hardware and leveraging services for customization to your environment. All you need to focus on is creating the VM containers for your applications and start leveraging the benefits of a virtualized infrastructure. Transition line: With IBM you can go with an experienced leader in virtualization …
  • Excellent portfolio of Cloud and Virtualization products New System x Cloud Page on IBM.com Emphasis on Management and Winning in the marketplace … win back confidence…drive sales … enjoy customer loyalty
  • Comprehensive, converged integration platform: IBM Starter Kit for Cloud x86 Edition and BladeCenter Foundation for Cloud-Sales Presentation

    1. 1. September, 2011Comprehensive, converged integration platformIBM Starter Kit for Cloud x86 Edition and BladeCenterFoundation for Cloud-Sales Presentation © 2011 IBM Corporation
    2. 2. Want to move to Cloud – first … Get off the Treadmill!Free your employees to move the ball forward 1.5x Explosion of information driving 54% growth in server/storage shipments every year. 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. 85% idle In distributed computing environments, up to 85% of computing capacity sits idle.2 © 2011 IBM Corporation
    3. 3. IDC Data: Why Move to the Cloud? © 2011 IBM Corporation
    4. 4. IBM Starter Kit for Cloud - 2012Private Cloud Must Haves….  Resource Pooling (storage, processing, memory, virtual machines…) – Resources pooled for multiple consumers using a multi-tenant model – Resources dynamically assigned/reassigned by consumer demand  Broad network access – Capabilities accessed over the network through standard mechanisms  Rapid Elasticity (and Provisioning) of Resources – Fast, automated allocation for quick scale out and release to scale in – Appearance of unlimited resources - purchase any-quantity-any-time.  On-demand Self-Service – A consumer can unilaterally provision computing capabilities – Not requiring human interaction with each service’s provider  Measured Service – Systems automatically control, optimize and measure resource use – Usage monitoring, control, and reporting provide transparency Additionally: High Availability, Fault Tolerance is implied4 September 21, 2012 © 2011 IBM Corporation
    5. 5. IBM Starter Kit for Cloud - 2012What is Starter Kit for Cloud?Starter Kit for Cloud….IBM Cloud software stack with self service, rapid provisioning and resource management,cataloging, image deployment and metering servicesProvides key benefits sought by IT managers including responsive and reliable workloaddeployment and resources on demand to support Infrastructure as a Service (IaaS) Cloud Features Benefits Accelerate Time to Market Self-service Demonstrated time to market Web Portal improvement for new applications Image build, Integrated Management convert, Approvals, metering, billing, users manage and projects through a single pane of glass Flexible, modular design: Small Virtual Footprint -- simple, quick install on systems w/ VMControl, Extensible via machine REST API lets partners easily customize deployment the UI5 © 2011 IBM Corporation
    6. 6. IBM Starter Kit for Cloud X86 Edition IBM Starter Kit for Cloud X86 Edition SW Offering 00D4658 – comes with 1 yr SWMA - $1880 1 per server 00D4659 – comes with 3 yr SWMA - $2632 1 per server Available Q4 - Announce 10/12, GA 10/20 *Stack Content NEW! Starter Kit (SKC) 2.2 Tivoli Provisioning Manager for Images (TPMfi) 7.1.1 IBM Systems Director Standard Edition for X86 6.2.1.2 IBM Storage Control 4.2.1 Pre- reqs vSphere 4.1 Enterprise, VMware vCenter Server Fulfillment HVEC/Accelerator with TReX processing = Components that have SWMA Support (1) All statements regarding IBMs future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Some features require the purchase of additional software components. © 2011 IBM Corporation6
    7. 7. Starter Kit for Cloud Features Create Images Deploy VMs Operate Your Cloud• Easily create new golden • Deployment of application images • Delegate provisioning to authorized master images and software across compute and storage resources ‘users’ to improve productivity “appliances” using corporate • End user self service for improved • Maintain full oversight to ensure an standard OS responsiveness optimally running and safe Cloud• Convert images from physical • Ensure security through resource and through automated approval / systems or between various x86 VM isolation, project-level user access rejection hypervisors to use cheaper controls • Standardize deployment and tooling • Easy to use - no need to know configuration to improve compliance• Reliably track images to ensure all the details of the infrastructure and reduce errors by setting policies, compliance and minimize • Protect your investment through full defaults and templates security risks support of your current virtualization • Simplify administration with an• Conserve resources, reducing environment intuitive interface for managing both the number of images and • Optimize performance on IBM systems projects, users, workloads, resources, the storage required for them with dynamic scaling, expansive billing, approvals & metering capacity and continuous operation Simplify storage of 35:1 35:1 Slash time to market for Slash time to market for Cut costs with Simplify storage of Cut costs with thousands of images new apps from four months new apps from four months efficient operation thousands of images efficient operation to just two or three days to just two or three days7 © 2011 IBM Corporation
    8. 8. Starter Kit Benefit Summary Line of Business Rapid access to Easy to use self- IT Operations Accountability for • Receives standardized requests from end user • Benefits from ‘delegated Infrastructure Teams provisioning’ w/in defined limits • Provided w/ a multi-tenant • Standardization of systems and infrastructure virtual machines (images) • Ability to approve/reject • Automation of OS images simplifies workloads HW deployment and server • Automatic workload consolidation placement • Simple image management to • Underlying infrastructure facilitate off line updates provides high availability • Monitoring of VM usages helps manage dormant machine waste8 © 2011 IBM Corporation
    9. 9. IBM Cloud Offering Roadmap Virtualization Foundation Cloud Entry Cloud AdvancedCapabilities Integrated Infrastructure & Core Cloud Automated Cloud Virtualization • Server, storage, network • Self service cloud • Service Orchestration • Infrastructure provisioning • Service Catalog • Metering • Run book automation • Billing • Scheduling IBM BladeCenter™ Starter Kit for IBM Foundation for Cloud Cloud CloudBurstTM Advanced Cloud Software Virt Layer Management Storage Storage Networking Networking Servers Servers Virtualized Cloud9 © 2011 IBM Corporation
    10. 10. Competition: Determine the threat and counter appropriately Cisco Sell Sell Entry Intelligent Sell Advanced Automation Advanced HP CloudSystem HP CloudSystemCloud Infrastructure Sell Tidal Enterprise Matrix Suite Advanced newScale Sell vCloud Director Entry Cloud Service Entry cloud Sell vSphere 4 or 5 Automation capabilities vSphere (4 or 5 Entry UCS Matrix Matrix Ent, Ent+) VMware Cisco HP HP Software only Hardware + Software Hardware + Software IBM Starter Kit for Cloud Silver Bullets  Easy to install and begin seeing cloud benefits: Competitors products are complex  Intuitive self-service portal with rich cloud administrative capability: Competitors lack metering, billing and automated approval processing  Image tracking and versioning of template VMs, federated image management, image conversion and manipulation in the cloud solution. Competitors require separate third-party offerings  Supports heterogeneous infrastructure based on VMware and PowerVM (future: KVM, z/VM). Competitor management products support limited hypervisors, architectures and platform choices.  Low-cost. Competing solutions are more expensive.10 © 2011 IBM Corporation
    11. 11. STG DCP Package Templates IBM Starter Kit for Cloud – Competitive Summary (Cloud Software) Strengths WeaknessesEntry Level Accessibility – competitors products are complex Application Installation – HP prepackaged templates of • Customers require an entry level cloud offering with simple key applications (MS Exchange, Active Directory, etc…). installation and management. • SKC does not offer templates, but SKC cloud UI forBilling and Metering (HP and VMware only) – Competitors lack administrators is simpler to use and does not require metering and billing solutions in their entry cloud solutions switching across multiple UIs • Customers require the ability to track resource usageSimple Image Management – other clouds lack the ability to track and version VM images across a federated image library. • Customers need the ability to quickly identify and resolve Usability – newScale offers an easy self-service interface issues with the growing number of VMs in their cloud with analytics for marketing, wizards to help end users pick services.Heterogeneous Infrastructure – VMware and to a lesser extent HP and Cisco solutions support one or two hypervisor models Isolation – newScale offers templates for secure multi- tenancy that can be used in a flexpod environment • Customers need the flexibility to choose their hypervisor environments based on their workloads. • SKC provides RBAC, some isolation, no QoSPrice – competing solutions are expensive • IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM isolation – vCloud Director provides allows each tenet of the cloud to have a distinct resource pool with different resource allocation options • SKC does not allow different allocation policies by tenant. 11 © 2011 IBM Corporation
    12. 12. STG DCP Package Templates IBM Starter Kit for Cloud – Competitive Summary (Infrastructure) Strengths WeaknessesHeterogeneous ‘single pane of glass’ Management – Competitor To Be Provided management products support limited hypervisors, architectures and platform choices • Customers desire converged management across the data center to increase efficiency & simplicity.Energy monitoring, management and utilization – Competitor products lack ability to control energy usage (management), and only support server resources in the data center. Their Time to value – Cisco provides easy setup and infrastructure is not as power efficient as IBM, increasing cost configuration of a system to the point of being ready • Customers require the ability to optimize energy usage across for production the data centerHigh performance, throughput, flexibility – Competitor’s To be provided – networking throughput and choice of virtualized networks are significantly limited. • Customers desire high performance networks to maximize VM density and enable mobility to maintain service levelsReliable Infrastructure – Competitor’s infrastructure lack redundancy, built in failover and predictive failure analytics • Customers need maximum uptime and want to avoid repeated mobility which increases network traffic.Price – Competing solutions are expensive • IBM SKC has small price advantage over vCloud Director on vSphere and significant price advantage on KVM 12 © 2011 IBM Corporation
    13. 13. When to lead with Starter Kit x86 Edition for Cloud vs.VMware vCloud Director Assumes client initial requirements align with Entry Cloud capabilities Lead with Starter Kit for Cloud – As the default preferred offering (drives IBM ‘stickiness’) – Client has a heterogeneous environment and would benefit from a IBM Starter common solution • VMware & KVM or VMware/KVM & PowerVM Kit for – Clients long-term needs best served by comprehensive IBM Cloud Cloud environment. Starter Kit is the best starting point for later upgrade into Tivoli advanced Cloud offerings – Client’s needs/environments better met by Starter Kit: High VM density/server, large vRAM, integrated approvals/metering/billing – Client needs best time-to-value. Promote factory integrated Starter System which includes virtualization and starter Cloud software Lead with VMware vCloud Director – Client requests (or is testing) vCloud Director VMware – VMware management is the comprehensive tool of choice • Sell Systems Director Upward Integration Module (UIM) vCloud – VMware seller/BP brings IBM into the deal Director – Also present Starter Kit as option (remember, every Starter Kit sale results in vSphere EE and vCenter licenses, benefiting VMware)13 © 2011 IBM Corporation
    14. 14. IBM BladeCenter Foundation for CloudDelivers Results in Days Versus Weeks Build from Scratch “Pre-Built” June Testing & Validation 5 Management  Faster Results Installation & 4  Less Risk Configuration Storage  Cost Reduction Acquire 3 Components Networking Pre-implementation 2 Servers System Sizing Jan. Weeks Days14 © 2011 IBM Corporation
    15. 15. IBM BladeCenter Foundation for CloudA comprehensive, converged platform with network, servers, storage, andmanagement that enables a fast, complete virtualized platform deploymentClient Benefits Improved networking – Converged, high performance networking help improve business agility and resiliency Management with superior network bandwidth. Simple, Easy, Enterprise Level Management – Coexist and extend existing infrastructure with simple management Storage designed for with rich enterprise features. This powerful management tool is easy to use and scalable. Quick time to value – Rapidly deliver a virtualized Converged platform -- preloaded and integrated Networking Improved TCO – Virtualization significantly improves operating efficiency. Resilient design maximizes uptime and lowers ongoing maintenance costs Servers Reduce complexity and risk – Tested, best practice design and architecture maximize value Pathway to Cloud – Cloud capability added without rip and replacement IBM BladeCenter Foundation for Cloud 1515 © 2011 IBM Corporation
    16. 16. IBM BladeCenter Foundation for Cloud Overview Out of the Box Manageability with IBM Systems Director Management + IBM x3550 M3 • High Performance Storage • High Bandwidth Storage • Cost Optimized Storage IBM DS3524/EXP3524 New Converged 10GbE/8Gb Fibre Channel Over Ethernet Networking + + Emulex Virtual Fabric QLogic Virtual Fabric Advanced adapter BNT Virtual Fabric 10Gb Switch Extension Module High Performance, High Density, Lower Energy Processing Servers +16 IBM BladeCenter H IBM BladeCenter HS22V © 2011 IBM Corporation
    17. 17. Delivery Model Solution End User BP/VAR Distributor Owner Delivery Integration* Support Customization* BP Tools: •Red-papers •xConfig Templates* * optional17 © 2011 IBM Corporation
    18. 18. Summary and Conclusion -- Cloud made easy Virtualization pathway to Cloud BladeCenter Foundation for Cloud • Integrated Solution, BP Enabled n io at iz al Management r tu Vi Ann: Aug 9/GA: Aug 20 Ann: Oct 11/GA: Oct 20 Storage IBM CloudBurst (Tivoli + VMware on BladeCenter) System x PCO with Hyper V Networking NOV DEC IBM.com System x Cloud Page Cl • NEW quick navigation to cloud ou d Servers IBM Cloud Starter Kit x86 Edition • Cloud Software stack made easy18 © 2011 IBM Corporation
    19. 19. Summary and Call to Action  IBM System x offers comprehensive cloud technology that fit your needs today – BladeCenter based cloud solutions include • BladeCenter Foundation for Cloud Virtualization Platform with:  IBM Starter Kit of Cloud x86 Edition  VMware vCloud Director • CloudBurst 2.1 with VMware and Tivoli Cloud Management – System x Rack Server cloud with Microsoft Hyper V Cloud include: • SMB/Mid Market: Midrange Storage with N6210 • Large Enterprise: XIV Storage System  IBM System x Fits Cloud Solutions into a larger Framework to provide a growth path  Businesses looking for cloud solutions today can feel secure in an IBM solution – High Performance and Reliability – Faster deployment speed and no-rip-and-replace scalability – Fast ROI based on lower upfront capital cost and lower TCO19 © 2011 IBM Corporation
    20. 20. 20 © 2011 IBM Corporation

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