Presentation by Christof Zogg, DPE Lead, Microsoft Schweiz, @ Executive Circle Summit December 2013, about cloud computing & the cloud force, Windows Azure & mobile services, apps (from heaven) & app developer/publisher success.

1. Cloud + Apps = Marketingerfolg
3.12.13, Grand Hotel Dolder
Executive Circle Summit
Christof Zogg, Director Developer & Platform Group

2. About CIOs
Typical Enterprise Infrastructure
My Infrastructure

3. About CMOs
56%
Organization
IT
Source: Gartner

4. Agenda
Case Study
Cloud Computing
Apps
5’
15’
10’
Agenda

5. Executive Circle Summit
Chapter 1/3
App Marketing Case Study

6. Recently, in Burgdorf

7. Marketing App Case Study

8. Marketing App Case Study
70k Downloads x
CHF 0.50 für den
Schwingsport.

9. Success Formula
Cloud
Apps
Marketing
Success

10. Executive Circle Summit
Chapter 2/3
Cloud Computing

11. Cloud Forces
Focus
Agility
Economics
Security
Privacy
Reliability
Use the Cloud! Cloud Evil Forces!
Use the
Force!

12. Cloud Forces
Focus
Agility
Security
Economics
Compliance
Reliability
Use the Cloud Force!

13. Dublin: the final frontier

14. 1. Security

15. 2. Reliability

16. 3. Cost Efficiency

17. Workload Agility
Compute
Inactivity
Period
t
On and Off
e.g. Week end closing of finance department
e.g. News
Unpredictable Bursting
site in case of top story such as Fukushima
Growing fast
e.g. The new Facebook or M&A activity
Predictable Bursting
e.g. Big sports event such as World Cup or Xmas Sales
Save
20-30%

18. Cloud Power On Demand

19. Mobile Services
Cloud Computing

20. Windows Azure Mobile Service
“Wer hät’s
ghosted?”

21. Load Testing
Cloud Computing

22. Load Testing
Load Test
Web
Service
Webservice
Results
database

23. Load Test Analysis

24. Recommendations
Use Cloud…
to host and test…
… with or without IT
support
Embrace the Cloud…
… and regain
technology
leadership

25. Executive Circle Summit
Chapter 3/3
Apps

26. 50 Billion Downloads
50 billion downloads
1 billion downloads
9.5.2007
2.5.2012
16.5.2013

27. Apps From Heaven

28. Hype With A Price Tag
App Store Revenues in [$M]
40
37
30
25
20
15
10
0
0.5
2008
2
2009
5.2
2010
8.7
2011
2012
2013
2014

29. Success Is a Challenge
Apps

30. Success for Publishers Is a Challenge
Download me!
App
http://www.stardustspm.com

31. In Terms of Donwloads & Revenue
80%
68%
59%
don’t generate enough
for standalone business
less than $5’000.- with
top app
apps don’t reach break
even
Im an App
Developer!

32. Enterprise Apps
Apps

33. Enterprise Apps (side-loaded)
Public App
Enterprise Store
Line of Business App

34. Enterprise Apportunity
Product
Portfolio
Enterprise
Resource
Planning
Organigramm
Business
Dashboard
E-Learning
Time
Recording
Holiday
Booking
Enterprise
Enterprise
Intranet
Intranet

35. e.g. Customer Service App

36. … And Not Even At 27’
202cm

37. Embedded Apps
Apps

38. Device Sales per Year
Embedded devices
Phones
PCs/Tablets
100’s Millions
IDC, Gartner
Billions
IDC, Consumer Electronics Association
10’s Billions
VDC market reach, IDC

39. Embedded Systems Everywhere

40. Unified Development Platform
CLOUD SERVICES

41. Recommendations
Think beyond
store apps…
… and on devices
smaller than 11’’.
Fight for an app
platform that is
enterprise ready!

42. Thank You for Your Attention!
Christof Zogg
Director Developer & Platform Group
christof.zogg@microsoft.com
Mobile: +41 (0)78 844 60 81
Fixnet: +41 (0)43 456 60 81
Twitter: Microstof
Microsoft Schweiz
Richtistrasse 3
CH-8304 Wallisellen