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Cts Corporate Pitch
Cloud Technology Solutions helps enterprises move to Google Enterprise cloud services. They observe that traditional IT is reluctant to change but budgets are being squeezed, forcing innovation. Their cloud definition focuses on elasticity, metered usage, and shifting from CAPEX to OPEX. Major trends show cloud computing becoming commonplace and more enterprise email moving to cloud-based solutions by 2012. While security and control are top concerns, cloud can offer cost savings through services like Google Apps if migrations are done properly with support.
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Cts Corporate Pitch
- 1. Cloud TechnologySolutionsWe putthe Enterprise in Google EnterpriseSteve Kaye
- 3. Our ObservationsThe traditionalestablished IT Channel has a vested interest in maintaining the status quo.MarginsLarge customer baseThe credit crunch is history, we are now in a recessionIn recession or uncertain times cost reduction is very predictable. Therefore budgets will continue to be squeezedInnovate and cut is the best policyThe status quo of 70% of budget to keep the lights onhas to change !!
- 4. Our DefinitionElastic –Rapid Up, Rapid DownMeteredCAPEX to OPEXConsumer Services
- 5. Defining The Cloudfrom an IT perspectiveInformationGoogle SearchYahooCost / TimeGoogle AppsApplicationsPlatformForces.comGoogle Apps EngineLess ownershipCompute/CoreAmazonLongJumpTrade OffSource: Gartner Nov ‘09
- 6. Predicted Futures /TrendsCompute/Core Cloud Computing is now CommonplaceFedExJapan PostLilly Pharmaceuticals Gartner Predict Email to be the next move to the Cloud20% of all ENTERPRISE Email to be Cloud-based by 2012
- 7. Defining The Cloudfrom a Socio/economic perspectiveHybridIntegratorsCost / TimeBig IT shops, IBM et alPrivateCommunityGovernmentCharities!Less ownershipPublicGoogleSalesforceSaaS – HaaS – PaaS - IaaS
- 8. The Beginning ofthe StartCity of Los Angeles - Gone Google – 33000 clientsLand Rover Jaguar – Gone Google – 15000 clientsRentokil-Initial – Gone Google – 35000 clientsJohnson Diversity – Gone Google – 1100 clientsTypical ROITotal Pay back in 14 monthsBandwidth reduced by 20%User Satisfaction and Usage up 25%
- 9. 2010SME’s are leadingthe way, “Bottom Up” growth due to less existing investment to protect. Larger enterprises will need to address the “Elephant in the Room to achieve true savings.3000 businesses a day going Google!Establishment of Cloud only Integrators and support companies such as ours.
- 10. This is thebig one70% of all IT budgets are used to “Keep the lights on”Only 30% is on new servicesSource: Gartner Nov ‘09
- 11. Confirmation we’re ina recessionGartner Top Search Topics for 2009CloudCost ReductionBusiness ApplicationsBusiness IntelligenceVirtualisationIn this financial climate increasing budget to “keep the lights on “ is NOT a trend we are seeing.Source: Gartner Nov ‘09
- 12. What should beconsidered ?Budgets are not likely to improve soonLast Year 3m server upgrades were delayedBy 2011 1m of these will be beyond refreshHow you spend or reduce cost will depend on where you sit in the following spectrumsControlAutonomyIn hereOut thereOwnedSharedComplexSimple
- 13. Top Cloud Concerns1.Security2. Data Ownership3. Data Return4. Data Jurisdiction5. Cloud “Jacking”6. Vendor Viability7. Backups8. Auditability / eDiscovery
- 14. Challenge of Change“Ifman was meant to fly he would have been born with wings”“Banking over the web, are you MAD ?”“I’m not putting my credit card details into any website”
- 15. Control v TrustConundrumNow / Perceived CloudLess ControlLess visible“Out there”PhysicalManagedControlledOwnedYou will not save as much as you would like if you end up duplicating effortOther factors of trust must be addressedAccept less control – but access the risksTraining issuesFaultless migrationsLevel of support
- 16. Google PositionDisruptiveFunctionalityVideoChatConsumer basedSavesyou moneyAllows for better collaborationBrand may get user buy in ?Already used for search
- 17. Feedback from somecustomers
- 18. The philosophy behindGoogle AppsSmall and Mid-Size BusinessesAcademic and Non–Profit OrganizationsEnterprises — Fortune 500 and Public SectorMore than 1 million businessesMore than 3,000 new businesses every day
- 19. New breed ofpartner that embraces the Cloud delivery modelNo legacy income/cost to protectGoogle specific partner / Google AccreditedPartners in Europe, US and UKOver 100 years of Enterprise IT & Commercial experienceWho are Cloud Technology Solutions ?
- 20. Mission“Cloud Technology Solutionsare taking a leadership role in the adoption of cloud based technologies by its customers. It aims to be a thought leader and significant force in this new IT economy.”
- 21. Vision“Cloud Technology Solutionssees the future of IT as true collaborative access to all forms of cloud computing, secured and underpinned by enterprise class service”
- 22. How we dothe Enterprise piece• Migration Services that are 3x faster and more reliable than other migration tools and processes• Fanatical Support at levels to address your needs• Use best in class security tools and services to make the transition safe and simple
- 23. How we dothe Enterprise piece continued.......
- 24. The Take AwaysBestway to change status quo is to:-Look at “good enough” servicesPush commoditised services to the CloudInnovate now to give you a true competitive advantageWe understand:Change is difficultSilos will be protectedStatus quo does offer comfortGetting it right – Clear Migration Strategy, Faultless implementation & training will offer:Cost savings nowBetter collaboration – now and in the future
- 25.
Editor's Notes
- #3 3 areas of discussion. Cloud definitions, characteristics, predicted trends, what this is doing to the IT marketplace and an example of how to explain cloud to a non technical audience such as LOB Managers.Google, its mission, some of its history, statistics and why their competition will struggle to catch upA little about us and why you might want to partner with us
- #6 This is the stack that you will all be familiar with together with some examples of the players involved
- #7 Big research projects with the need for great elasticity are already taking advantage of the bottom layer. This is bring about massive savings in budget and time. This will in turn help curtail the amount of time it takes to get a drug researched and approved or decrease the time to market for complex software products.Gartner have made this prediction for 2012 but have also stated that the wave begins in 2010 and we are beginning to see that.
- #8 I find this to be a more helpful way of looking at Cloud technologies when I’m trying to explain it to non IT literate LOB Managers. These are the folks that you and I have to convince that this is the way forward. From the little I know about British Red Cross I would like to think that you would be immediately interested in public and a community cloud for your customers and donors. The creation of a BRX cloud could be a source of funds, a great way to collaborate with other charities and agencies and most importantly communicate intimately with your customers and donors
- #9 Here are some recent wins for Google. Whats interesting and consistent is the ROI and increase in user satisfaction. Tell the telegraph story
- #11 The only two places to cut in a recession
- #12 And if we need any confirmation as to where and what IT groups are looking for. Top search subjects are cloud and cost cutting!
- #13 As part of our engagement process we use this slide to determine how large the emotional challenge is going to be and what we must do regarding piloting and training to gain acceptance. Quite often this part of the process takes longer than the actual migration!
- #14 There is an argument that 7 out of the 8 points above relate to security. In terms of Google you need to take in to consideration that Google.com sits on the very same infrastructure and that billions of dollars are transacted through it. You also need to consider how large an enterprise you must have before you go out and hire 150 of the worlds best security engineers to safeguard your perimeters. What we are talking about here is 10% of the worlds computing resource! Its these economies of scale and the ready availability of broadband and the maturation of virtualisation that makes this all possible. Its the recession though that is the final cosh on the head for us!
- #15 These are end user/consumer type statements regarding the acceptance of change paradigm. Nevertheless these perceptions are real and we don’t underestimate them. Its our experience that if we team with the IT department to convince the rest of the business and yes I do regard you as a business then it does 2 things. Yes it speeds up the time it takes for us to swap contracts but more importantly it decreases the time it takes for the users to take full advantage of the increased productivity.
- #16 Here’s the pain point. There are tools that help people move out of their comfort zone and accept positive change and indeed we sell and support them. For example we have a tool called Offisync which allows end users to stick with their familiar Microsoft productivity tools yet the underlying collaboration and mail engine is Google. AlthoughOffisync is ridiculously cheap your Microsoft renewal licences are not.
- #20 We have distribution partners for our migration tools. We have technology partners for IDM and SSO. We will only focus on cloud using the criteria I mentioned at the top of the presentation.
- #22 We don’t just see this as a novel way of going to market. We see this as the future of IT