3. <the how/>
PredictHQ
Aggregates, standardises, and ranks events from around the world,
enriching them with additional relevant data to deliver predictive
business insights. Businesses are then able to dynamically assess and
act on these insights to drive greater profitability.
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6. Product 1 – Web App
Adapt to changes in the market faster than your competitors.
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7. Product 2 - API
We marry our data and algorithms to your platform and data.
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8. Real World - Planning
Upcoming UK Festival season
Task Management
Content creation – seed early
Targeted & relevant social content
Email campaigns
PPC campaigns
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9. Real World - Mitigation
Sydney storms
Notified quickly
Adapt quickly
Mitigate ad spend wastage
Global scale and visibility
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10. Real World - Conversion
Search criteria put in relevant context
Scarcity drives conversion
Capturing both last min and organised customers
22% uplift in conversion across 33,000 transactions
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11. Taking on the World
Dirty alpha > closed beta – learn fast, adapt faster.
Focus on key categories for launch phase
Further leverage coal face to eliminate subjectivity
Execute integration opportunities which offer cost effective scale
Hire smart locally and access on-demand talent globally
Further large scale data aggregation, enrichment and connection
Strategic data enrichment partnerships for deeper insights
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12. What Motivates Us
Reducing FoMO for businesses
Democratising data
Creating beautiful simplicity out of chaos
Being technology agnostic
Delivering Big Data Smart Data
Customer gratification
Having an amazing team
Solving problems
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13. Lesson learnt - Signals
CLICHÉ ALERT
“The darkest hour is just before dawn.”
Solving problems creates IP
IP creates opportunity
Ability to more accurately calculate
What events impacted a business the most in the past
What events are going to impact a business the most in the future
Optimal conversion window
Signals is just the beginning of deeper prediction
Transactions
Footfall
Traffic
Insurance claims
Travel
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