I presented this topic at the Greater Binghamton Business Expo in Upstate New York. It is meant to shed light on utilizing Cloud Computing for Small and Medium size businesses. It should help decision makers consider Software-as-a-Service offerings for their business as a way to save on IT cost and to deliver on better efficiency for their organizations.

1. 9/18/2015
Cloud Computing for Business – Quantopix
Technologies, LLC 1
Cloud Computing for Business
Al Sabawi, President/CEO

2. Provide independent overview of the basics of cloud
computing for business.
Target Audience
This presentation is intended for small to medium size businesses (50-500 employees). It is
meant to provide a non-technical and brief overview of cloud computing for business
owners and operators. It will most benefit those who currently rely on in-house IT services
and back office hardware and networking to manage basic business needs. Business needs
such as Resource Planning (ERP), Customer Relations (CRM), Human Resources (HRM),
Document Management, Internal and External Collaboration, and Customized Vertical
Applications.
Scope
Discussion of cloud offerings & services, and types of cloud structures in the market. It
touches on the Benefits, Cost, and Risks of migrating business computing to the cloud.
Finally, a cursory review of major cloud service players and their services and cost models.
Objectives
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3. Presentation Overview
 Cloud Evolution
 In-House vs. On-Demand Computing
 Cloud Hardware
 Cloud Offering
 Clouds in Business
 Cloud Services
 Typical Applications
 Cloud Building Blocks
 Cloud Benefits
 Cloud Cost & Cost Models
 Cloud Cost Comparisons
 Cloud Risks
 Cloud Major Providers
 Discussion and Q&A
 Definitions
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4. Cloud Evolution
Leveraging the collective power of many small and cheap computers to perform large
tasks that otherwise needs a mainframe to run
Progression of
Cloud
Computing
Server Farms: UNIX & Windows servers for hire. No intelligence built into efficient utilization CPUs, Memory, Data Storage, or
Networking. Rudimentary sharing of resources.
Distributing Computing: Multiple computers can cooperate to complete a task. A task is broken into multiple operations.
Each operation is given to a different computer (node). One designated node will collect and respond with the results. Use of
Message Passing Interface (MPI) Technology
Cluster Computing: Multiple computers (nodes) are connected through a high-speed physical network (Typically fiber-optic)
in a single location. Managed as a unit. Utilize distributed computing infrastructure to schedule and load balance task among
its resources.
Virtualization: Multiple users are allocated a portion of CPUs and Memory. Each can run a different operating system and
software stack. This allowed dividing the power of the whole cluster into different logical portions and allocating each to a
different computing need/account/software etc.
Software Stack: Operating System + Software Tools + Basic Applications. Pre-Configured ,compatible, and fully tested software
to meet a computing objective.
Cloud Instance: A virtual server made up of multiple CPUs, Memory, Disk Storage, and Networking Capabilities. It behaves as
a single physical server as far as the software is concerned
Ultra-fast Interconnect: 10Gb Ethernet, InfiniBand. Connecting CPUs in separate physical servers in a very high speed
network so that data sharing does not impact performance.
Demand for Supercomputing Capabilities: From US Government (DARPA, NSA, Science Research Facilities, Weather
Monitoring & Forecasting etc.) Massive Parallel Processing from racks of CPUs sharing fast memory, storage, and connected via
fiber optics. Specialized operating system allowing tasks to run in parallel and scale in a semi-linear way.
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Key
Technologies

5. In-House vs. on-Demand
•Perpetual Catchup: Fast changing HW & SW. What is
best for your business now will change next year
•HW will become obsolete within 1 year. Little or no
resale value
•IRS 5 years depreciation rule
•Expertise & Talent renewals cost
•Training and re-training of staff
•Software licensing and auditing
•Inventory management
•Capacity Planning: More guessing than science
•Security safeguards
•Full cost of Backup and Restore
•Build vs. Buy Decision: Build a custom system in-
house or buy an off-the-shelf solution and mange it in-
house.
•Timely monitoring and resolution
•You are in FULL CONTROL!
In-House IT
Model
•Result oriented: What is best for my business now?
Limited or no commitment to HW or infrastructure
•Reduce or eliminate CapX (CPUs, Data Storage,
Networking, Wiring, Backup/Restore)
•Reduce IT Staffing, fixed cost, overhead
•Build OR Buy OR Rent Decision: Renting HW, SW, and
Network from a Private Cloud Provider for a limited
time. No long term commitment
•Pay for what you use for the time you use it (By hour,
day, week, month, year)
•Low migration cost: Scale up or down resources for
little or no cost
•More Compatibility and low testing cost
•Automated Backup & Restore is part of cloud
infrastructure
•Access to expertise whose core business is Cloud IT
•Security tools and safeguards already setup
•Analytics for your data, network traffic, resource usage
•LIMITED CONTROL over the systems relative to in-
house IT
On Demand
Model
Cloud Computing for Business – Quantopix Technologies, LLC 59/18/2015

6. Cloud Hardware
Rack-Mounted Servers
Flexible with more
configuration options. More
cost effective for large/growing
computing needs.
Blade-Mounted Servers
Mostly Plug & Play. Server
blades are plugged into a Blade
Center where they instantly
connect to power supply,
network, and storage. Minimal
configuration required.
Suitable for departmental
computing or small business.
Rack-Mounted Blade-Mounted
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7. Cloud Offerings
Bare Metal
Dedicated physical servers with dedicated storage. User is fully
responsible for all configuration and software installations/setup. Just
like renting the physical hardware. This is not considered a cloud.
Private Cloud
Virtualized Servers (Hypervisor) . Not visible to public. Accessed
through Virtual Private Network (VPN) protocol only. No public login
or public web. Encrypted and Authenticated Traffic. Requires VPN
software support on user’s devices. Some providers may
Public Cloud
Virtualized Servers (Hypervisor). Visible to public (DNS Listed). Open
web and mobile applications. Used for web servers, e-commerce,
customer service, publications & news etc.
Hybrid Cloud
Virtualized Servers (Hypervisor). Combination of Public and Private.
Allows for a unified administration of data. Internal business apps
instantly access public data for monitoring and analytics.
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8. Clouds in Business
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58%29% 7% Private Cloud
Public
Cloud
Hybrid Cloud
*Survey by Right Scale
79% of users are Multi-Cloud users

9. Cloud Services
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• Bare Metal Hardware, Provisioned Public Cloud, Private
Cloud, Storage, Networking, IT Support.
Infrastructure as a Service
(IaaS): Control over much of the
cloud configurations
• Abstracted and configured to develop and deploy customer
applications (Desktop, Web Based, or Mobile)
Platform as a Service (PaaS):
Control over the development
environment. Programming
Languages Support
• Dedicated and optimized for a specific business software.
ERP, CRM, HR, Accounting, Financial, Project Management,
Collaboration, etc. Examples: Office 360, SAP Business One)
Software as a Service (SaaS):
Control over specific software
• Database Engines and File Repositories with Analytics tools
Data as a Service (DaaS):
Managing and Analyzing Data

10. Typical Applications
External Use
 Company Website
 Customer Applications : Web Apps/e-Commerce, Mobile/Tablet Apps, Social Apps
 News Feeds: For other sites to extract articles
 Data Feeds/Sharing: Structured or Unstructured data files
 External Application Program Interface (API): Third party Apps can call to interact with
your service
 Marketing Campaigns
Internal Use (Company Intranet)
 Company Software Applications: ERP, CRM, Accounting, HR, Email, Calendar, Project
Management, Resource Management etc.
 Data Crunching: Analysis, Computation (Scientific/Engineering)
 Batch Processing
 Development and Test
 Databases Repository
 Collaboration and File Sharing
Limited/Special Use
 Two or more organizations or businesses can share apps or data while working on joint
projects typically for a limited time.
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11. Cloud Building Blocks
The Instance
 A cloud instance is a “virtual” server. It is equivalent to a back office server. Most providers offer
a menu of Instances. Options include CPU Types, CPU speed, number of CPUs/Instance,
Cache Memory, etc.)
 Instances offered are typically configured for Large, Medium, or Basic Business needs. Also
specialized for Data Storage, Web Servers, or Computation Intensive needs.
 Instances can be customized with storage, networking capabilities, and software stack/tools.
 A customized instance’s image (compressed file) can be saved for re-installation
Resource Sharing
Multiple instances of the same image can be created to distribute the workload
Multiple instances can share same file systems and networking
Multiple instances can run same software
Load Balancing
A load balancing software monitors the CPUs and invoke the least busy instance to handle incoming
workload.
Job Scheduling
Scheduling of tasks/workload to run by time and sequence
Administration
Single point of administration. Auto turn on/off of instances. Management console
Cost
Charges for use by instance by the hour/day/month etc.
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12. Cloud Benefits
 Relegation of IT to specialists at the Cloud Provider
 Technology Options: Mix & Match performance, bandwidth,
memory, storage, tools, and services
 Scalability on Demand: Scale up and down on short notice to
accommodate business needs
 Predictable Cost & Performance. Providers have historical data
to use as guide. Allows for much accurate prediction of
performance and cost
 Little or No Downtime.
 Services for Backup, Restore, and Tuning are typically offered in
many packages
 Virus and Malware protection is usually, but not always, built
into base services.
 Most offer “Analytics” services to monitor traffic and databases or
collect data from users clicks and inputs.
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13.  Cost by Instance Type: CPU Speed, Number of CPUs, Provisioned Memory , Image Type
 Charge Per Instance Running. Minimum charge for off Instances
 Instance Run Time based charge:
 Business Hours (e.g. On at 8pm, Off at 5pm)
 24/7
 Storage Cost Per Gigabyte
 Networking Type (IP4, IP6) and Band Width (Basic, Medium, High)
 Security Safeguards (Encryption Type, Security model, etc.)
 Provisioning Time Management: The right instance for the right task running for the time needed.
Cloud Cost & Cost Models
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14. Cloud Cost Comparisons
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• Accurate comparison between offerings is never is simple:
• Pre-Packaged instances are different among providers
• Performance can vary widely
• Storage cost varies
• Use 3rd party tools to estimate/manage cost:
• PlanForCloud.com: http://www.planforcloud.com/
• RightScale.com: http://www.rightscale.com/

15. Cloud Risks
Security
 Trusting the Provider to protect your data. Check the
provider’s policies and safeguards against “snooping” by
employees and contractors. Check how access is monitored
and audited.
 External hacking safeguards: Encryption levels,
Authentication of users, enforcing for user privileges
 Denial of Service (DoS) Attacks: When hackers overload your
servers with requests resulting in degradation or halting of
response.
Undetected Software Bugs
 Happens when performance in not monitored
 Can lead to high consumption of CPU time (runaway
processes) or filling up allocated disk space.
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16. Cloud Major Providers
 Infrastructure as a Service (Iaas)
 Amazon Web Services (AWS): Biggest and most versatile services
 Rackspace
 IBM SoftLayer
 Microsoft Windows Azure
 Google Compute Engine (GCE)
 HP Enterprise Converged Infrastructure
 Platform as a Service (PaaS)
 Engine Yard
 Red Hat OpenShift
 Amazon Web Services (AWS)
 Google App Engine (GAE)
 Microsoft Windows Azure
 Heroku
 Software as a Service (SaaS)
 SAP: ERP, CRM, Inventory, Financials, Operational Tracking, Human Resources
 SalesForce: ERP, CRM, Inventory, Collaborations, Projects
 NetSuite: ERP, CRM, Financials
 Oracle Cloud: Databases, ERP, CRM, HR, Analytics
 Microsoft Dynamics
 Data as a Service (DaaS)
 Oracle: Databases, Document Repository, Management and Analytics tools
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17. Discussion
Q&A
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18. Definitions
Hypervisor or Virtual Machine Monitor (VMM): Allows the
hardware to emulate multiple computer systems at the same time by creating
Virtual Machines. It can partition the physical CPU usage, Memory,
Networking, and other resources to emulate separate systems.
ERP (Enterprise Resources Planning): Integrated Business Management
software package for managing product manufacturing, inventory, sales,
delivery and service etc.
CRM (Customer Relationship Management): Integrated Customer
Relation software package for managing customer contacts, leads, proposals,
sales and maintenance history, contracts, issues and resolutions etc.
Software Stack: Integrated Software Package that includes a level of the
Operating System, File System, Networking, and Database Support. It also
includes admin and trouble shooting tools. A software stack is typically made
up of compatible releases of software intended to work together.
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