Cloud computing allows companies to access applications and store data remotely via the internet instead of locally. It provides scalable IT resources on demand that can be accessed from anywhere. Some key benefits include reduced costs, increased flexibility and collaboration capabilities. However, security and privacy concerns remain top issues that need to be addressed. Control testing and governance models are important to effectively mitigate risks when using cloud services. Case studies of companies like Salesforce.com and GSK demonstrate how cloud can drive innovation while reducing IT costs through the subscription-based model.
Cloud computing Latest Interview Questions with Answers by Garuda TrainingsGaruda Trainings
Cloud computing Latest Interview Questions with Answers by Garuda Trainings.
We, Garuda Trainings are provide Cloud Computing Online Training over globe.
For More:
http://garudatrainings.com/
Mail: garudatrainings@gmail.com
Phone: +1(508)841-6144
Introduction
Cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics and more—over the Internet (“the cloud”).
It is a paradigm that allows on-demand network access to shared computing resources. A model for managing, storing and processing data online via the internet.
Introduction Cloud Computing, Basics about cloud computing, This ppt contains information about cloud model such as Iaas, Paas, Saas and Hybrid Cloud and platform available to create your own cloud.
Cloud computing Latest Interview Questions with Answers by Garuda TrainingsGaruda Trainings
Cloud computing Latest Interview Questions with Answers by Garuda Trainings.
We, Garuda Trainings are provide Cloud Computing Online Training over globe.
For More:
http://garudatrainings.com/
Mail: garudatrainings@gmail.com
Phone: +1(508)841-6144
Introduction
Cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics and more—over the Internet (“the cloud”).
It is a paradigm that allows on-demand network access to shared computing resources. A model for managing, storing and processing data online via the internet.
Introduction Cloud Computing, Basics about cloud computing, This ppt contains information about cloud model such as Iaas, Paas, Saas and Hybrid Cloud and platform available to create your own cloud.
ERP-CLOUD COMPUTING,Types of cloud, Types of cloud,Private cloud ,public cloud,hybridc cloud services,Iaas,Paas,Saas.Cloud security, FedRamp,
Local server Vs Cloud server. Cost in Deploying cloud server,Sales force,Pay-use-model.cloud storage,amazon,future of cloud computing,virtual storage,encrytion of data,tokenization.advantages of cloud.
It's a simple presentation I did it with my friend Khawlah Al-Mazyd last year as a one topic should we cover it through doing Advanced Network course.
2010 - King Saud Universty
Riyadh - Saudi Arabia
Basic Cloud Computing and underlying technology, Hypervisor, Cloud Services, Cloud Deployment Models, AWS, REST APIs, Cloud Investment Trends, Cloud Investments, Cloud Value chain and lot of terms and references for further reading.
Cloud computing Definition, Types of cloud, Cloud services: Benefits and challenges of cloud computing, Evolution of Cloud Computing, Applications cloud computing, Business models around Cloud, Major Players in Cloud Computing, Issues in Cloud - Eucalyptus - Nimbus - Open Nebula, CloudSim.
ERP-CLOUD COMPUTING,Types of cloud, Types of cloud,Private cloud ,public cloud,hybridc cloud services,Iaas,Paas,Saas.Cloud security, FedRamp,
Local server Vs Cloud server. Cost in Deploying cloud server,Sales force,Pay-use-model.cloud storage,amazon,future of cloud computing,virtual storage,encrytion of data,tokenization.advantages of cloud.
It's a simple presentation I did it with my friend Khawlah Al-Mazyd last year as a one topic should we cover it through doing Advanced Network course.
2010 - King Saud Universty
Riyadh - Saudi Arabia
Basic Cloud Computing and underlying technology, Hypervisor, Cloud Services, Cloud Deployment Models, AWS, REST APIs, Cloud Investment Trends, Cloud Investments, Cloud Value chain and lot of terms and references for further reading.
Cloud computing Definition, Types of cloud, Cloud services: Benefits and challenges of cloud computing, Evolution of Cloud Computing, Applications cloud computing, Business models around Cloud, Major Players in Cloud Computing, Issues in Cloud - Eucalyptus - Nimbus - Open Nebula, CloudSim.
CASE STUDY: How a Major Television Network Cut Printing CostsPlus Technologies
This presentation illustrates how a major television network, with help from Plus Technologies, implemented better printer fleet management and "pull printing" to reduce costs and increase printer efficiency.
This presentation focuses on the reasons to use open education resources in higher education. Particular focus is on the cost of traditional publishing vs. OER.
Cloud Computing for college presenation project.Mahesh Tibrewal
This presentation I've made on Cloud computing can be used by students for their college projects. I've tried to make this as colourful and attractive as possible without losing the relevance with the topic.
Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet.
Content:
What is cloud computing?
Uses of cloud computing
Top benefits of cloud computing
Types of Cloud
-private cloud (benefits and drawbacks)
-public cloud (benefits and drawbacks)
-hybrid cloud
Service models
-Infrastructure as a service
-Platform as a service
-Software as a service
Summarized view of service models
Cloud platform in industry
REFERENCES:
1- Book:
Mastering Cloud Computing- Foundation and application program
By Rajkumar Buyya, Christian Vecchiola, S. Thamarai Selvi
2- Other links:
https://azure.microsoft.com/en-in/overview/what-is-cloud-computing/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. Cloud Computing Basics
Internet
Your company doesn’t pay
for h/w and maintenance
The service provider pays for
equipment and maintenance
•Cloud computing is a construct that allows you to access applications that actually reside at a location other than your
computer or other internet connected device, most often this will be a distant datacenter. Cloud computing can be defined
as a benefit-driven operations solution that delivers scalable IT resources via the web, as opposed to hosting and
operating these services locally.
•These resources include tools, applications and services, in addition to the infrastructure in which these services
operate. By deploying these tools and services over the web, companies and organizations can access resources on
demand and significantly reduce (or possibly even eliminate) software and hardware costs. Additionally, a business‟ IT
capacity can quickly and easily adjust to changes on demand, making the flexible nature of cloud computing immensely
appealing.
•One of the most valuable benefits of the cloud is the ability for employees to access, update and share files, documents
and data, and use software applications from anywhere there is internet connectivity.
3. Cloud Topology
Internet
Client computers
Distributed
Servers
Datacenter
Client are in a cloud computing architecture, the
exact same things that they are in plain old,
everyday LAN. They may be your desktop, laptop,
tablet PCs, mobile phones or PDAs.
Servers located at remote locations
but are all placed in one region.Servers are distributed across the
remote locations.
Advantages of “thin” client:
•Lower h/w & IT cost
•Data and information security
•Less power consumption
•Ease of repair
4. Cloud Service Models
Service
Models
SaaS
PaaS
IaaS
Moving apps to cloud costs can
be a double edged sword.
Proper ROI and needs to be
measured before moving apps
to cloud. Inter-operability or
lock-in concerns.
SaaS is a model in which an application is
hosted as a service to customers who
access it via the Internet. The customer
doesn’t have to maintain it or support it. On
the other hand, it is out of customer’s hand
when the hosting service will decides to
change it. The provider does all the
maintenance and upgrades as well as
keeping the infrastructure up and running.
PaaS is another application delivery
platform. PaaS supplies all the resources
required to build applications and services
completely from the Internet, without
having to download or install software.
PaaS service include application design,
development, testing, deployment and
hosting. Other services include database
integration, security, scalability and
storage to name a few.
A downfall of PaaS
interoperability and po
providers. Also, if the pro
business, your applicatio
be lost as it is all stored th
The ability of geographically isolated
development teams to work together.
The ability to merge web services from
multiple sources.
The ability to realize cost savings from
using built-in infrastructure services for
security, scalability and failover, rather
obtaining them and test them separately.
Rather than purchase servers, s/w,
acks and having to pay for the
atacenter space for them, the
ervice provider rents those
esources. Additionally, the
nfrastructure can be dynamically
caled up and down, based on the
pplication resource needs.
IaaS offers the hardware so that
your organization can put whatever
they want onto it. It is sometimes
also called as Hardware as a
Service (HaaS). Whereas SaaS and
PaaS were providing applications to
customers, IaaS doesn’t. We only
talk about hardware in the cloud
here.
5. Cloud Deployment Models
Deployment
Models
Private
PublicHybrid
Community
The cloud infrastructure is
available only for an
organization. – if you do not
want your data to be shared
with other tenants (parties)
The cloud infrastructure is made
available to the general public or a
large industry group and is owned
by an organization selling cloud
services
The cloud infrastructure is shared
by several organizations and
supports a specific community that
has shared concern
The cloud infrastructure is
a composition of two or
more clouds (private,
community, or public)
6. System Architecture
H/W - CPU cycles - Processor speed
O/S
Web Server App Server DB
Application
Cloud is everywhere
7. First movers in the cloud
It is one of the first companies to offer cloud services to public. They offer a number of cloud services:
•Elastic Compute Cloud (EC2): Offers virtual machines and extra CPU cycles.
•Simple Storage Service (S3): Allows you to store items up to 5GB in size in Amazon’s virtual storage
service
•Simple Queue Service(SQS): Allows machines to talk to each other using this message passing API.
•Simple DB: A web service for running queries on structured data in real time. This service works in close
conjunction with S3 and EC2, collectively providing the ability to store, process and query datasets in the
cloud.
These services needs to be done on command line, so you may find it difficult to use it if you are not used to
working in command line environment. Amazon’s virtual machines are versions of Linux distributions, so those
who are experienced with Linux will find no difficulty in using the Amazon cloud platform. Applications can be
written on your own machine and then uploaded to the cloud.
You can see more about Amazon’s cloud services at http://aws.amazon.com
Google offers online documents and spreadsheets and encourages developers to build features for those and
other online s/w, using it’s Google App Engine. To store data you need to use Google database. Groups and
individuals will likely get the most out of App Engine by writing a layer of Python that sits between the user and
database. You can also have a look at the app engine at http://code.google.com/appengine/
8. First movers in the cloud
Microsoft cloud computing solution is called Windows Azure, an OS that allows organizations to run
Windows applications and store files and data using Microsoft’s datacenters. Key components of Azure
service platform include:
•Windows Azure: Provides service hosting and management and low level scalable storage,
computation and networking.
•MS SQL Service: Provides database services and reporting.
•MS .NET Service: Provides service based implementation of .NET framework.
•Live Services: Used to share, store and synchronize documents, photos and files across PCs,
phones, PC apps and websites.
•MS SharePoint services and Dynamics CRM services: Used for business content, collaboration and
solution development in the cloud.
MS plans the next version of Office to offer a browser based option so that users can read and edit
documents online as well as offer the ability to users to collaborate using web, mobile and client versions of
Office.
MS cloud offerings can be found at http://www.microsoft.com/azure/default.mspx
9. Cloud Computing - Objective
Increased focus on business: Facilitates superior user experience through
agile and robust cloud services.
Faster time-to-market: Cloud uses enterprise frameworks such as
Authentication, authorization user-interface and workflow which reduces
overall time-to-market
Increased business agility: Empowers business users to make effective
functional changes through configuration.
Reduced operational costs: Pay-as-you-use model, low maintenance and
support, reduces hardware, software, licensing and development
Objectives
10. Cloud Computing - Benefits
Benefits
Scalability – If you are anticipating huge upswing in computing needs, cloud computing can help you manage.
Rather than having to buy, install and configure new equipment, you can buy additional CPU cycles or storage from
a third party by click of a button and let them handle the installation and configuration for you. Since you will asked
to pay per use, so your actual costs will be lesser than when you would have opted to buy the equipments as a
whole.
Simplicity – The cloud solution makes it possible to get your application started immediately and it costs a fraction
of what it would cost to implement an in-site solution.
Knowledgeable Vendors – The first comers to the cloud computing are very reputable companies. Amazon, Google,
Microsoft, IBM, Yahoo and lately Apple. They have offered reliable services, plenty of capacity and we get some brand
familiarity with these well-known names.
More internal resources – By shifting your non-mission-critical data needs to a cloud, resources are freed up to work on
important, business-related tasks. Network outages are a nightmare for the IT staff, this burden in offloaded onto cloud
service provider.
Security – There are security risks when using a cloud, but the reputable companies strive to keep you safe and secure.
Vendors have strict privacy policies and are auditable by external auditors. They have in place proven cryptographic
methods to authenticate users.
11. When No to Cloud Computing
Regulate
d
environm
ents
Geopoliti
cal
concerns
Hardware
dependen
cies
Server
control
Cost
Lack of
Need
Integratio
n
Latency
concern
Throughp
ut
demands
12. Cloud Security – Concerns & Assurance
Security
Security is one of the top most concern in the
cloud environment. Though reliable and
reputable cloud service providers can be trusted
to provide us safe and secure service, but still
concerns are growing and we need to seriously
look upon them before getting our data into cloud.
Though data in our servers is also not secure if
those servers can be connected via internet or
VPN.
The provider must ensure that their
infrastructure is secure and that their clients’
data and applications are protected while the
customer must ensure that the provider has
taken the proper security measures to protect
their information.
Cloud security architecture is effective only if the
correct defensive implementations are in place. An
efficient cloud security architecture should
recognize the issues that will arise with security
management. The security management addresses
these issues with security controls. These controls
are put in place to safeguard any weaknesses in the
system and reduce the effect of an attack.
1Gartner: Seven cloud-computing security risks
Cloud Computing Security
Correct security controls should be implemented
according to asset, threat, and vulnerability risk
assessment matrices. While cloud security
concerns can be grouped into any number of
dimensions (Gartner names seven1) these
dimensions have been aggregated into three
general areas: Security and Privacy,
Compliance, and Legal or Contractual Issues
13. Cloud Security - Benefits
Centralized
data
Monitorin
g
Reduced
data loss
Security
testing
Instant
Swap
over
15. Cloud Computing - Gartner Predictions for 2014 and
Beyond
Industry predictions
By 2016, poor return on equity will drive more than 60% of banks worldwide to process the majority of their transactions in the Cloud.
By 2017, 40% of utilities with smart metering solutions will use cloud-based big data analytics to address asset-, commodity-, customer-
or revenue-related needs.
Gartner recently shared the Top 10 strategic technology trends for 2014:
Mobile device diversity and management - BYOD
Mobile apps and applications
Hybrid Cloud and IT as service broker
Cloud/Client architecture
The era of personal Cloud
Web-scale IT
As mobile users continue to demand more
complex uses of their mobile technologies, it will
drive a need for higher levels of server-side
computing and storage capacity.
The push for more personal cloud technologies will lead to a shift
toward services and away from devices. The type of device one has
will be less important, as the personal cloud takes over some of the
role that the device has traditionally had with multiple devices
accessing the personal cloud
Large cloud services providers such as Amazon, Google,
Salesforce.com, and the like are re-inventing the way in which IT services
can be delivered. The suggestion is that IT organizations should align
with and emulate the processes, architectures, and practices of these
leading Cloud providers. The combination of the aforementioned three
among others is how Gartner defines “Web-scale IT.”
Gartner suggests that bringing together personal
Clouds and external private Cloud services is
essential. Enterprises should design private
Cloud services with a hybrid future in mind and
make sure future integration/interoperability is
possible.
17. Cloud Controls
Controls to be put in
place for Cloud
environments
Architecture &
Design Security
Environmental
Controls
SLA
Service
Availability
Logical Security
– Access Control
Governance
Regulatory
Controls
BC & DR
Background
Checks
Physical
Security
Risk
Management
18. Quality / Compliance in Cloud
Before defining approach for cloud audits / assessments we need to have below requirements in place:
• Expertise in terms of resources who have understanding of the cloud services/ environments.
• We should have complete understanding of the business and IT risks. Those risks should include
risk associated with data privacy, information security, statutory and regulatory requirements.
•Define the controls(detective, corrective & preventative) to effectively mitigate those risks.
•Control testing to be performed on frequent basis depending upon the risk associated with controls.
•Control testing should be defined in way to measure the control effectiveness.
•Governance model to be defined which should be owned by the organization’s steering committee.
Control
Objectives
Control
Definitions
Control
Testing
Documentation
of test results
Business &
IT Risks
On defined frequency
Governance /
Steering Committee/
Business & IT
Leadership
19. Case Study- Salesforce.com
Salesforce.com is global cloud computing company started in 1999 and best known for the Customer Relationship
management product.
Salesforce.com disrupted the CRM industry in two different ways. First, it changed the earnings logic by applying the “rental”
model (monthly payment billed based on the number of users) to an industry hitherto characterized by lump sum licensing
fees (charged for a company as a whole). The company understood that not all small businesses could afford software
costing many thousands of dollars. By offering an affordable solution (a monthly fee per user) to small and medium firms,
Salesforce.com cashed on a significant blue ocean market at the time deemed unattractive by large players as it could not
be served with their current business models.
Second, Saleforce.com understood that prospective clients wanted to experiment with the product before committing to it.
As a result, while other service providers were promising their clients a customized solution in exchange for commitment,
the goal of Salesforce.com was to get prospective customers (specifically end-users) to try its product for free.
In 2007, Salesforce.com extended its services by launching Force.com – a customization platform for corporations. The
company knew it could not provide a complete back-end customized solution. Thus, Salesforce.com opened its
infrastructure to external developers by allowing them to supplement its own inputs. By making Force.com compatible with
all major development environments and tools (i.e. .NET, Java, PHP, Ruby on Rails, among others), independent
developers (i.e. those outside Salesforce.com) were able to integrate services ranging from simple email to Facebook and
Twitter within the platform. Competitors became partners, allowing Salesforce.com to better serve existing clients and
acquire new ones. In 2011, more than 340,000 developers were contributing to the Salesforce.com platform.
20. Case Study- GSK: GlaxoSmithKline
GSK, the second largest pharmaceutical company in the world chose to migrate to the Cloud offering of Microsoft Business
Productivity Online Suite. Everything was hosted by Microsoft on its data centers across the globe. GSK was looking for a
productivity and collaboration increase from the switch.
The global implementation of Microsoft online services gave GSK numerous Benefits
a. Reduce Operational Cost
The migration to cloud resulted in 30% savings in their IT operational costs.
b. Drive Innovation
The subscription service can be tailored to fit growing and changing needs. So that when GlaxoSmithKline adapts to
changing market, its software adapts too.
c. Expand External Collaboration
GlaxoSmithKline is aggressively driving a more externally collaborative business through all practices: research and
development, manufacturing, and sales. This supports collaboration between partners and GlaxoSmithKline, allowing for a
more innovative and competitive business.
d. Simplification of user experience
Moving away from the customized solutions environment, GlaxoSmithKline was looking for a simple solution that would
effectively extend to the many branches, regions, and employee types internally.