The document provides an in-depth analysis of cloud computing, particularly focusing on Microsoft Azure and its comparison with AWS. It discusses key components, economic considerations, and the benefits of various cloud service models. Additionally, it explores the hybrid approach to cloud adoption and the evolving landscape for enterprises in leveraging cloud technologies.

1. Cloud Computingand the Microsoft Developer:A Down-to-Earth AnalysisAndrew J. BrustFounder & CEOLevel: Intermediate

2. Founder, CEO, Blue Badge InsightsProviding strategy and advisory services to MS partners + customersMicrosoft Regional Director, MVP + Member, Microsoft BI Partner Advisory CouncilVisual Studio Live! speaker, co-chair, user group leader, advisor to NY Technology Council“Redmond Review” columnist for Visual Studio Magazine and Redmond Developer News brustblog.com, @andrewbrustBio

3. AuthorFind it online soon at:http://www.microsoft.com/windowsazure/whitepapers

4. AgendaFraming the Cloud QuestionCloud Stack ComponentsCloud Stack EconomicsOther DimensionsTiming and Motivation

5. The Paradox of FuturismDo what I say, not what I doGetting ready, and getting your work doneShould you go to the cloud or should it come to you?

6. Principles and ConsiderationsElasticityIaaS vs. PaaSStorageData: Structured or Relational?Symmetry: How much changes?

7. The Cloud Shouldn’t Be a Big DealThings get really useful when people stop fetishizing themBut things always start with a fetish phaseYou shouldn’t need:Special code, tools or thoughtsCloud should be a near dialect, not a new languageBut big shifts rarely provide this early on

8. The Service Spectrum

9. AgendaFraming the Cloud QuestionCloud Stack ComponentsCloud Stack EconomicsOther DimensionsTiming and Motivation

10. Basic ServicesSQL Azure, [SQL Azure Reporting, Data Sync]SQL Express, Standard in Windows EC2 Instances, Relational Data Service (RDS – MySQL/[[Oracle]])DatabaseAppFabricService Bus, Access Control, Caching, [[Integration, Composite App]]Simple Notification Service (SNS), AWS CloudFormationApplication Server, DeploymentWeb Role, Worker Role((Elastic Beanstalk))PaaS ComputeElastic Compute Cloud (EC2)((VM Role))IaaS ComputeQueue, Table, BLOB StorageAzure DriveSimple Queue Service (SQS), SimpleDB, Simple Storage Service (S3)Elastic Block Storage (EBS)StorageWindows Azure hypervisorXen (highly customized)Virtualization[CTP], [[Announced]], ((Beta))

11. ManagementAzureWatch[[[3rd pty: Paraleap]]]Auto Scaling/CloudWatchDynamic ScalingAzure CDNCloudFrontContent Delivery((Azure Traffic Manager))Elastic Load BalancingLoad BalancingRemote AccessIntrinsicRemote Control((Azure Connect))Virtual Private Cloud (VPC)Hybrid/Private[[[3rd Party]]], ((Beta))

12. The Amazon Stack: ExtrasElastic MapReduceMap-ReduceHigh Performance ComputingClustering

13. Force.comDatabase.comDatabaseSiteForceSitesAppForceLOB App GenVMForcePaaS ComputeVMware vSphereVirtualization

14. RackSpaceCloud Files CDN (Akamai)CDNCloud ServersIaaS ComputeCloud Files, Cloud DriveStorageXenServerVirtualization

15. Other Stacks App Engine

16. PaaSDev StacksAzure:.NET (C#, VB and C++) with Visual StudioPHP, Ruby, Python or Java with EclipseAWS Elastic Beanstalk: Java with EclipseForce.com VMForce: Java with Spring/EclipseGoogle AppEngine: Java, Python with EclipseVMWare Cloud Foundary: Java with Spring/Eclipse, Rails and Sinatra for Ruby, Grails on Groovy, Node.js

17. Windows Azure CompanionAzure InstallerOriginally designed for PHP and PHP-based CMSesConfigure ATOM feed to install any Azure-tested application

18. AgendaFraming the Cloud QuestionCloud Stack ComponentsCloud Stack EconomicsOther DimensionsTiming and Motivation

19. Instance Sizes

20. Amazon PricingPrices Higher in N. California, Ireland, Singapore; higher still in Tokyo

21. Instance Sizes

22. Economics: Azure vs. AWS(N. Virginia/US pricing)Compute Arrangements:Azure: Pay as You Go, Subscription (54% off)AWS: On-Demand, Reserved (50% off), SpotStorage Fees:Azure: $0.15/GB/Month stored; $0.01 per 10,000 txnsAWS: $0.10/GB/Month provsnd; $0.10 per million txnsDatabase Fees:SQL Azure: $10/GB/Mnth; $0.10/GB in, $0.15/GB outAWS RDS: $10/GB/Mnth; $0.10/GB in, <=$.15/GB outPLUS $0.11-$2.60/hour, based on RAM, cores

23. Amazon Other Instance Types

24. AgendaFraming the Cloud QuestionCloud Stack ComponentsCloud Stack EconomicsOther DimensionsTiming and Motivation

25. SaaS Stacks:

26. Hybrid/PrivateCommon wisdom: most enterprises will use hybrid approach to cloud, either while migrating or forever.Azure ConnectVPN connection allows on-premise assets and cloud assets to co-mingleAmazon Virtual Private Cloud (VPC)A private, isolated section of AWS cloudAllows VPN connection to on-premise assetsEC2 dedicated instances: physically isolated servers in a VPCAzure Appliance:Allows Azure hardware and OS to run physically on-premiseAnnounced almost 1 year ago; details still to come

27. EcosystemsAmazon’s is huge: I count 409 partners listed at: http://aws.amazon.com/solutions/solution-providersMicrosoft’s is growing. I count 81at the Windows Azure Marketplace:http://windowsazure.pinpoint.microsoft.com/en-US/applications/search?q=azure

28. Momentum (in Redmond)Azure is extremely complete and capabale, relative to the marketAWS may be startup-friendly but MS is enterprise-friendlyThe smartest people at Microsoft are working on the cloud and morale is highIt’s the bright spot in RedmondBut it’s not lucrative…yet.The opportunity for you

29. What’s Missing From the Cloud?Microsoft0365/Azure integrationAzure ApplianceAzure VM Role guidanceGeneralBusiness IntelligenceSANsAppropriate licensing from ISVs

30. AgendaFraming the Cloud QuestionCloud Stack ComponentsCloud Stack EconomicsOther DimensionsTiming and Motivation

31. Should You Move?What Should You Take?Everyone should do some sandbox workPartner Network, MSDN and free offers make this feasibleManaged partners should pursue proactivelyBuild a practice with a small, elite crewBrownie points with MS and better chance of leadsCloud candidates:Managed hosting engagementDepartmental appMobile app, for any platformAnything that is straight ASP.NET + SQL Server and may need to scale.

32. When?If your clients are ready, go!If not, get ready anywaySell the hybridsAs with any new technology, sometimes you need to make it your own decisionHow you will transform:You get Microsoft’s SLAYou now provide turnkey hardware + infrastructure

33. Business ModelsMoving from solutions to productsMoving from consulting firm to ISVMoving from hourly revenue to periodic feesIt isn’t about on-prem vs. offIt’s about needing less infrastructure expertise and sysadmin talent (but you still need some)It’s about automated provsisioningIt’s about bigger customers

34. Thank You!Resources at: http://bit.ly/cloudkeynote brustblog.com, @andrewbrustandrew.brust@bluebadgeinsights.com