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Closing the Community Gap: CSForum13
The document discusses community management as a vital practice that bridges internal and external audiences, leveraging both qualitative and quantitative data. It emphasizes the importance of creating relationships and problem-solving content to differentiate from competitors, while outlining what community management encompasses and what it does not. Additionally, it highlights the need for audience research and content strategy aligned with business objectives to engage targeted audiences effectively.
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Closing the Community Gap: CSForum13
- 1. CLOSING THE COMMUNITY GAP MistyWeaver CS Forum Helsinki #cgap #csforum13 @meaningmeasure
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- 4. ONLINE Social Media Management ContentLifecycle Management
- 5. EVENTS Seattle IA Meetup SeattleContent Strategy Meetup InfoCamp
- 7. VALUE STATEMENT Community Managementis a practice and tool that • Bridges Internal and External Audiences • Gathers Quantitative and Qualitative Data About Users and Audiences • Supports Authority and Credibility of Content #cgap #csforum13
- 8. USE IT WHEN •Grow a relationship-driven customer base, nurture brand loyalty • Connect targeted audiences with your relevant content • Change content from broadcasting to problem solving – We/I to You • Differentiate from competitors #cgap #csforum13
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- 14. COMMUNITY IS OPEN Credit:Dave Catchpole
- 15. MENTAL MODELS Big Boss Upper Management Middle Management FloorStaff Middle Management Floor Staff Middle Management Floor Staff Floor Staff
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- 21. COMMUNITY MANAGEMENT IS NOT •Sales • Marketing • Customer Service • Social Media Management • SEO • User Experience • Events • Content Strategy
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- 27. Organization Direct Contact Influencers Audiences Users Search Engines The “Press” Public SUPPORTS ANDPROMOTES Community Management
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- 31. CONTENT STRATEGY Business Objectives AudienceResearch Content Awareness
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- 34. YOUR AUDIENCE Who theyare What they do Where they are When they are there What they talk about Passion/Pain
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- 36. AVAILABLE WHEN? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% January FebruaryMarch April May June July August September October November December Attention Available Available Sounders Football Sleep Work
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- 45. INTO THE SYSTEM InternalResources Systems and Platforms Workflow Editorial Calendar Production Reaction #cgap #csforum13
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- 47. ONLY YOUR AUDIENCE MATTERS #cgap#csforum13
- 48. GET INTO THEWORKFLOW
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- 50. Credit: libertyandvigilance 10459273@N05/ PRODUCTIONAND DISTRIBUTION
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- 53. REACH ME @meaningmeasure @content_insight LinkedIn -www.linkedin.com/in/mistymelissaweaver http://www.meetup.com/Content-Strategy-Seattle/ http://www.meetup.com/SeattleUX/ Virtual Coffees arranged via Skype Google+